About Making Cents: Navigating Digital & Print Marketing
Join host Bill Zirzow each week on "Making Cents," where we dive deep into the world of marketing—both digital and print. Bill engages with a diverse lineup of guests, exploring various marketing strategies, trends, and insights while also sharing personal life stories that inspire and entertain. Each hour-long episode offers valuable takeaways for marketers and entrepreneurs alike, blending expert advice with relatable experiences. Tune in for candid conversations that make sense of the marketing landscape and help you make the most of your marketing dollars!
The Energy Matrix of Success: Marketing Insights You Can't Miss!
Today’s chat dives headfirst into the wild world of digital and print marketing, where we’re making sense of how to navigate this crazy landscape! We kick things off by talking about how important it is to be omnipresent—meaning you gotta show up everywhere and not just rely on word of mouth. Trust me, if you want to grow, you need to be in people's faces, whether that's through social media, direct mail, or even good old-fashioned face-to-face meetings. We also get into the nitty-gritty of how relationships are your ultimate currency in this game—your network can be a goldmine for opportunities! So, buckle up and get ready for some laughs, puns, and maybe a few unexpected insights as we explore how to make that marketing magic happen!
Takeaways:
You gotta embrace the hustle, man! Success is all about being persistent and grinding it out, especially in real estate where every lead counts.
Networking is key! Building solid relationships can open doors to opportunities you never even imagined were possible in your business journey.
Don’t underestimate the power of digital marketing! It's essential to stay omnipresent in the market to keep your name and brand in the minds of potential clients.
You are what you listen to! Surround yourself with motivational content and people to reprogram your mindset and boost your success.
In the wild world of real estate, it's all about adapting to market changes. Keep your strategies fresh and relevant to thrive!
When flipping houses, remember: curb appeal is king! First impressions matter, so make sure your property looks sharp from the outside.
Companies mentioned in this episode:
Dream Huge Realty
Fisher Price
Grant Cardone
Alex Hormozi
3 Feb 2025
Sip Happens: Rich's Journey from Manufacturing to Winery Success
Rich from Hickory Vines Winery and Venue joins us to spill the beans on how he’s been crushing it in the business world, especially with the help of TMS+. Right off the bat, he shares how marketing has been a game changer for his winery, helping him connect with the community and book events like nobody’s business. We dive into the nitty-gritty of his journey, from being a blue-collar guy to running a thriving venue where people can relax and celebrate life’s big moments. Rich’s perspective on providing value over profit is refreshing, as he emphasizes the importance of creating memorable experiences for his guests, rather than just focusing on the bottom line. With tales of expansion, community engagement, and a sprinkle of humor, this episode is packed with insights and inspiration for anyone looking to make their mark in the world of hospitality and beyond.
Links referenced in this episode:
hickoryvineswinery.com (https://hickoryvineswinery.com)
hipcamp.com (https://hipcamp.com)
vitro.com (https://vitro.com)
6 Jan 2025
Navigating the Yogurt Universe: From Smiles to Sunshine
Join us as we dive into a delightful conversation with Mike, the owner of Soul Froyo, a vibrant frozen yogurt and creamery that has quickly become a local favorite. The episode explores the challenges and triumphs of opening the brand after the previous business closed. Mike shares insights on navigating the competitive landscape of dessert businesses, discussing the importance of marketing strategies that resonate with customers, such as leveraging social media and print advertising. We also touch on the significance of creating a welcoming environment for families and how seasonal flavors can hook customers. With a mix of humor and heartfelt anecdotes, this episode is a treat for anyone interested in entrepreneurship and the sweet world of frozen desserts.
2 Dec 2024
Rent-A-Husband
Jay, a remarkable handyman business owner, shares his inspiring journey of resilience and support in recovery, highlighting the importance of compassion and second chances in helping others overcome addiction and adversity.
4 Nov 2024
Clicks and Giggles with Brian
This podcast episode dives deep into the world of digital marketing, emphasizing the importance of building trust and providing value to clients. Brian Von Lemden shares his journey from engineering to marketing, highlighting the challenges and rewards of navigating the complex landscape of digital and print advertising. The discussion touches on the significance of understanding client expectations and the necessity of honest communication in fostering successful business relationships. Listeners will gain insights into the nuances of effective marketing strategies, including the distinction between engagement and generating leads. The episode ultimately underscores the transformative impact that genuine service and personal integrity can have on both clients and the marketer's own fulfillment.
7 Oct 2024
Bills, Bill, Bill Harris
This month on Making Cents, Bill Zirzow reconnects with Jared Bates, now a key figure at Bill Harris. Jared reflects on his journey from Town Money Saver to running video marketing for the dealership, and how his Lucas football documentaries gained unexpected recognition. The conversation dives into the power of authenticity in marketing, showing how spontaneous, real-life moments often resonate more with audiences than heavily produced content. Jared also shares insights on building strong connections with your team and community, offering valuable lessons for creatives and marketers alike.
7 Oct 2024
Two Old Goats
In the inaugural episode of "Making Cents," host Bill Zirzow welcomes Jeff Ulery, the Town Money Saver franchisee who earned the title Franchisee of the Year last year. Join them for a lighthearted conversation as they share the story behind Jeff's unexpected gift—a goat from one of his employees. They delve into the nuances of life in sales, reflecting on the challenges and triumphs that come with the territory. Plus, enjoy some relatable laughs as they candidly discuss the humorous side of aging and the ever-growing need for bathroom breaks. Tune in for an engaging and entertaining episode that’s sure to resonate with anyone navigating the world of business and beyond!
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
1,953
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
1 ratings
Podcast Authority Score: 31 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
33
Social presence
0
YouTube
74
Engagement
0
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