"Making MarTech" spotlights innovative MarTech companies and leaders who are driving growth in the space, focusing on showcasing unique insights and perspectives that enable you to stay ahead of industry trends and discover strategies that are going to drive success for your business.
What Most Founders Get Wrong About SEO and How to Fix It (ft. Pat Ahern)
Pat Ahern, Managing Partner at Intergrowth, discusses common SEO mistakes founders make and how to build sustainable digital growth with host Himnish Jindal in this interview.
8 Aug 2025
Why Most Mid-Market Companies Are Missing Their Data Advantage (ft. Ed Lorenzini)
Ed Lorenzini, CEO of Analyze Corporation, discusses how mid-market companies can leverage AI-powered data analysis to gain consumer insights and improve marketing strategies in an interview with Himnish Jindal.
6 Aug 2025
Hack Your Growth: How to Not Die in the Startup Landscape (ft. John Aufray)
John Aufray, CEO of Growth Hackers, discusses with Himnish Jindal how startups can achieve sustainable growth by focusing on user acquisition, AI marketing, and storytelling in this interview.
30 Jul 2025
DXPs, Data, and the Death of Guesswork in Marketing Strategy (ft. Steve Herz)
Steve Herz discusses how digital experience platforms and AI-driven personalization are transforming marketing strategies for mid-market businesses in an interview with Himnish Jindal.
18 Jul 2025
Why MarTech Feels Intimidating—And Why SMBs Need It Anyway (ft. Rakesh Reddy)
Rakesh Reddy discusses the challenges and opportunities of implementing MarTech in small to medium healthcare businesses, sharing insights on leveraging AI and call intelligence to improve operations and conversions in an interview with Himnish Jindal.
16 Jul 2025
Marketing That Solves Real Problems: Inside RED66 Marketing (ft. Rebecca Dutcher)
CEO Rebecca Dutcher discusses with Himnish Jindal how RED66 Marketing solves business challenges through culture, strategy, and strong client relationships in this interview.
27 Jun 2025
Not Your Grandpa’s Marketing: The AR Power Move Behind SWAG’R (ft. Greg Williams)
Greg Williams, CEO of SWAG'R Digital Media, discusses how augmented reality reshapes brand engagement and makes advertising more accessible in this interview with Himnish Jindal.
9 Jun 2025
The Pay-Per-Call Marketplace Explained (ft. Daniel Perlaky)
Daniel Perlaky, VP of UX at Service Direct, discusses building high-converting user experiences with Himnish Jindal, emphasizing empathy and data-driven design in pay-per-call marketing; this is an interview.
14 May 2025
OTT, AI, and Unorthodox Wins: Inside Aqaba Digital's Marketing Playbook (ft. Ramsey Sweis)
What happens when you fuse data-driven strategy with out-of-the-box thinking, and apply it to everything from OTT marketing to the World Cup?In this episode of Making MarTech, host Himnish Jindal sits down with Ramsey Sweis, Founder and President of Aqaba Digital, for an eye-opening look into how modern digital marketing is evolving. From unlocking opportunities in OTT advertising for small businesses to leveraging AI to personalize at scale without sacrificing privacy, Ramsey shares tactical insights and behind-the-scenes stories from the frontlines of marketing innovation.They explore:• How Aqaba Digital uses data to fuel high-performing campaigns• Why OTT is no longer just for the big brands• A real-world marketing win from the 2022 World Cup• The delicate dance between personalization and privacy• What makes client relationships so challenging... and rewarding• Ramsey’s take on AI’s role in the future of marketingIf you're in digital marketing, tech, or simply curious about the future of growth strategies, this episode is packed with actionable insights you won’t want to miss.Listen now on Apple Podcasts, Spotify, and YouTube.Released May 14, 2025.Subscribe for more deep dives into the strategies behind today’s fastest-growing MarTech companies.
9 May 2025
The Truth About Text Message Marketing (ft. Phil Portman)
Is text message marketing dead... or just misunderstood?
In this episode of Making MarTech, Himnish Jindal sits down with Phil Portman, CEO of Textdrip, to uncover the real power of SMS marketing. From the 98% open rate most businesses ignore, to the compliance traps that could sink your campaigns, this episode pulls back the curtain on what it really takes to win with text.
We dive into:
Why text messaging is outperforming email, especially for customers under 47
The biggest myths about SMS marketing
How TextDrip helps businesses personalize outreach
What most marketers get wrong about compliance
Why ROI on text can drive a 20%+ increase in revenue
The role of AI and authenticity in modern communication
Why hustle culture is broken... and what to do instead
Whether you're a startup founder, CEO, or just curious about how to scale smarter, this conversation is packed with real, actionable insights from one of the top voices in MarTech.
Listen now on Apple Podcasts, Spotify, and YouTube.
Released April 30, 2025.
Subscribe for more deep dives into the strategies behind today’s fastest-growing MarTech companies.
30 Apr 2025
How AI Chatbots are Transforming Customer Engagement (ft. Anu Shukla)
What if AI chatbots weren't just clunky website widgets anymore?
In this episode, Himnish Jindal sits down with Anu Shukla, co-founder and executive chairman of Botco.ai, to explore how chatbots are evolving from clunky website widgets to powerful, AI-driven engines of customer engagement. From no-code platforms to enterprise-grade compliance, Anu shares what’s driving chatbot adoption, and where the real opportunities (and challenges) lie.
You’ll learn:
How chatbots reduce support costs while boosting engagement
Why personalization is key to chatbot success
How Botco.ai trains chatbots
How chatbots can streamline processes in healthcare
What most companies get wrong about chatbot implementation
Anu also reveals what MarTech leaders need to know about the future of automation, and how to leverage chatbots as a strategic growth driver, not just a support tool.
🎧 Listen now on Apple Podcasts, Spotify, and YouTube.
📅 Released April 30, 2025.
28 Apr 2025
Why Marketing is a 401k, Not a Scratch-Off Ticket (ft. Tasha Day) [Audio Only]
What’s the real cost of underfunding your marketing?In this episode, Himnish Jindal sits down with Tasha Day, VP of Media Strategy and Planning at Exverus Media, to unpack why too many companies sabotage their own growth by underinvesting in marketing, and what MarTech leaders can do differently. From integrating brand and performance media to leveraging real data and tech innovations, Tasha shares what it truly takes to build a media strategy that drives long-term success.You’ll learn: ✅ Why treating marketing as an "expense" instead of an "investment" holds brands back ✅ How brand and performance media work better together, not separately ✅ The long-term damage caused by cutting advertising spend ✅ Why data-driven media planning is the future of marketing success ✅ How patience, consistency, and smarter investment beat quick winsTasha also shares success stories and behind-the-scenes insights from her work at Exverus Media, plus advice every MarTech leader needs to hear before slashing their next marketing budget.🎧 Listen now on Apple Podcasts, Spotify, and YouTube.📅 Released April 28, 2025.
25 Apr 2025
How AI is Revolutionizing CRO (ft. Ankur Goyal)
What if AI could supercharge your website’s performance without you having to lift a finger?In this episode of Making MarTech, Himnish Jindal sits down with Ankur Goyal, CEO of Fibr AI, to explore how artificial intelligence is reshaping the future of conversion rate optimization (CRO).Ankur breaks down how Fibr AI is eliminating the guesswork in CRO by automating experimentation at scale: running thousands of tests simultaneously to boost conversions, form fills, and customer engagement. You’ll hear real client success stories and get an inside look at how their AI-powered engine has helped companies see up to a 25% increase in purchases.You’ll learn:• Why high-volume experimentation is the secret to better CRO• How Fibr AI helps startups and marketers move faster with less effort• What’s driving the rise of Customer Data Platforms (CDPs)• Where AI-generated content fits into modern marketing• Why human oversight still matters, even in an AI-first world• How understanding customer pain points leads to smarter strategiesThis is a must-listen for marketers, founders, and tech leaders looking to stay ahead of the curve in CRO and MarTech innovation.Available on Apple Podcasts, Spotify, and YouTube.Released April 25, 2025.
23 Apr 2025
The Art of Building Brands (ft. Josh Webber)
Is your brand strategy holding you back? Or setting you apart?In this episode, Himnish Jindal sits down with Josh Webber, co-owner of Big Red Jelly, to unpack what branding really means for small and mid-sized businesses, and why it’s more critical than ever.From defining your unique value proposition to improving customer relationships through better systems, Josh breaks down how clear branding and strong customer experience drive long-term success. He also shares how small businesses can compete by focusing on authenticity, innovation, and consistency instead of copying what big brands are doing.You’ll learn:• Why branding is essential for growth and differentiation• How process and structure can enhance creativity• Why poor customer nurturing is a silent killer for many businesses• How CRM systems help build stronger customer relationships• The importance of aligning your brand with your core values• Why innovation is a must in today’s marketing landscapeWhether you’re building a brand from scratch or looking to tighten your existing strategy, this conversation offers valuable insights into what really moves the needle.Available on Apple Podcasts, Spotify, and YouTube.Released: April 23, 2025.
7 Apr 2025
Marketing with Intelligence: AI, Personalization, and the Future of Marketing (ft. Chris Perkins)
What if your best marketing investment is inside your own company?
In this episode, Himnish Jindal sits down with Chris Perkins, President of Model B, to explore the rapidly evolving world of modern marketing.
From AI and personalization to internal brand communication and consumer behavior, Chris offers a masterclass in how top-performing brands are rethinking their marketing strategy in a shifting landscape.
You’ll learn:
Why the best media buy is within your own team
How AI and data precision are transforming personalization
Why internal communication is marketing’s most overlooked advantage
How to serve your best customers and let them become your growth engine
Why holistic strategies lead to long-term success—and how to build one
Chris also shares insights from the Model A Lab, where new marketing tools are tested before hitting the real world, and gives a behind-the-scenes look into how Model B helps brands connect deeply with consumers.
This episode is packed with takeaways for marketers, business leaders, and agency teams looking to thrive in today’s fast-changing environment.
Available on Apple Podcasts, Spotify, and YouTube.
Released April 7, 2025.
Who has been a guest on Making MarTech
Names identified in recent episode analyses. Showing up to five guests.
Pat Ahern
Ed Lorenzini
John Aufray
Steve Herz
Rakesh Reddy
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
3.0 / 5
3 ratings
Podcast Authority Score: 30 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
48
Social presence
0
YouTube
0
Engagement
30
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Guest appearances
Does not typically book guests
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Questions about Making MarTech
Who hosts Making MarTech?
Himnish Jindal host the show. Published by Himnish Jindal.
How often do new episodes come out?
The show publishes weekly, based on its RSS feed.
Does Making MarTech take guests?
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