How to build a media business by two outsiders learning the craft. Matt Reustle and Dom Cooke have decades of experience in investing but almost none in the media industry. In each episode, they talk to great media operators, document their own media building efforts, and dissect their favorite business content. Join these two content junkies in their fight to save long-form media against the attention span crisis. Join the resistance. Learn more and stay up to date at www.joincolossus.com. An entrepreneurship show, by entrepreneurs, for the entrepreneur.
Mastering Podcast Monetization with Matthew Sherry - [Making Media, EP.62]
Our guest today is Matthew Sherry, co-founder and CEO of Platform Media. Founded in 2021, the business is home to some of the UK’s biggest podcasts and was acquired earlier this year for an eight-figure sum.
The business was founded to solve the two biggest problems in podcasting: distribution and monetization. Through a savvy social strategy and bespoke partnerships, it has found unique solutions to both of those issues.
We get into all the details of how they’ve managed to crack the code, where inspiration for the business came from, and what’s next after the capital injection from their recent acquisition. Please enjoy this conversation with Matthew Sherry.
For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.
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Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes.
Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.
Follow us on Twitter: @ReustleMatt | @domcooke | @MakingMediaPod | @JoinColossus
Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com).
Show Notes
(00:00:00) Welcome to Making Media
(00:01:44) The Genesis of Platform Media
(00:04:26) Innovative Podcast Strategies
(00:05:22) Monetization and Marketing Tactics
(00:06:06) The Good, The Bad, and The Rugby Success Story
(00:07:24) Expanding Beyond Podcasts
(00:10:33) Challenges and Future Plans
(00:13:48) Social Amplification and Content Distribution
(00:15:40) Revenue Models and Commercial Strategies
(00:21:02) Adapting to Market Changes
(00:30:52) Exploring Partner Deals and Opportunities
(00:32:59) Benefits of Partnering with Big Companies
(00:35:20) Engaging Talent for Successful Partnerships
(00:37:43) Challenges and Success in Branded Content
(00:41:09) The Big Announcement: Business Acquisition
(00:45:16) Looking to the US Market for Inspiration
(00:48:36) Debrief
16 May 2024
Every Things, Everywhere, All at Once with Dan Shipper - [Making Media, EP.61]
Our guest today is Dan Shipper, the co-founder and CEO of Every. Every started at the beginning of the pandemic as a bundle of business newsletters written by different authors. While writing is still at the heart of the business, the model has shifted focus to a daily newsletter that is an essay on technology, productivity, or AI.
Dan and his team have also built adjacent business lines and even incubated a startup called Lex that they spun out last year. We talk through the evolution of Every, which really gets to the core of what's both great and challenging about media companies. He goes into detail about his entrepreneurial spirit that started way back in fifth grade, how he's become laser-focused on AI recently, launching a great podcast on the subject, and chatGPT specifically. Please enjoy this conversation with Dan Shipper.
For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.
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Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes.
Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.
Follow us on Twitter: @ReustleMatt | @domcooke | @MakingMediaPod | @JoinColossus
Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com).
Show Notes
(00:00:00) Welcome to Making Media
(00:02:10) Dan Shipper's Entrepreneurial Journey From Fifth Grade to CEO
(00:06:06) Embracing Writing: A Founder's Shift in Identity
(00:11:13) Major Pivots and Growth for Every
(00:13:11) Challenges and Innovations in Building a Newsletter Business
(00:18:10) Analyzing Puck's Business Model and Its Future
(00:21:03) The Power of Incubation and Diversification in Media
(00:27:59) Balancing Creative and Operational Roles in Leadership
(00:30:51) The Deliberate Focus on Chat GPT
(00:32:39) Challenges of Specialization in Content Creation
(00:35:40) Impact of AI on Creativity and Work
(00:41:22) The Unique Dynamics of Chatbots vs. Search Engines
(00:45:43) Exploring Think Week and Creative Processes
(00:48:28) Debrief
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25 Apr 2024
Tim Ferriss - Curating Curiosities - [Invest Like the Best, REPLAY]
This week, we bring you two titans of the podcasting world, Tim Ferriss and our very own Colossus chairman, Patrick O’Shaughnessy. We’re biased, but I think these two are two of the best interviewers in the world, and they recorded this conversation on Invest Like the Best for the 10th anniversary of Tim’s podcast.
Matt and I thought you, our precious Making Media audience, would enjoy it too, as Tim touches on so many themes that we speak with guests about on this show. Please enjoy this great conversation with Tim Ferriss and Patrick O'Shaughnessy.
For the full show notes, transcript, and links to mentioned content, check out the episode page here.
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Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes.
Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.
Follow us on Twitter: @ReustleMatt | @domcooke | @MakingMediaPod | @JoinColossus
Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com).
Show Notes:
(00:00:00) - Welcome to Invest Like the Best (on Making Media)
(00:03:32) - The Evolution of Podcasting with Tim Ferriss
(00:09:56) - Crafting Meaningful Conversations
(00:13:26) - What Makes Tim Feel The Most Alive
(00:24:06) - Who Tim Considers To Be His Mentors
(00:29:06) - The Ingredients Of A World Class Performance
(00:31:06) - The Business Side of Podcasting
(00:43:15) - Identifying Emerging Trends
(00:50:12) - Lessons From Building a Small, Efficient Team
(00:52:32) - The Power of Constraints in Personal and Professional Growth
(00:53:10) - Innovating Against the Grain (Anti-Video Experiment)
(00:54:54) - Navigating Fame, Money, and Power
(01:02:00) - The Impact of Sharing Difficult Stories
(01:06:18) - Meta-Learning: A Framework for Fast, Effective Learning
(01:12:32) - Reflecting on a Decade of Podcasting & What’s In Store
(01:24:41) - The Kindest Thing Anyone Has Ever Done For Tim
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Apple Podcasts (US)
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23 ratings
Spotify
5.0 / 5
33 ratings
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