Welcome to THE MAKING OF A COACH PODCAST, hosted by Joshua M Jurkovich. Our mission is to inspire millions to live better, achieve more, and realize their dreams. Whether you’re a personal development enthusiast or a coach looking to enhance your practice, this podcast is for you. Join Joshua as he shares his journey and insights from over a decade in sales, marketing, and coaching. With episodes featuring top coaches in health, wealth, and relationships, you’ll gain valuable ’cheat codes’ to overcome challenges and unlock your full potential.
Your Profile Is Costing You Clients: LinkedIn Is a Pipeline, Not Social Media | Melanie Wexler
What if the thing holding your coaching business back isn't your niche, your website, or your offer — but the fact that you're not treating LinkedIn like the pipeline it actually is?
In this episode of Making Of A Coach, we sit down with LinkedIn coach and executive career strategist Melanie Mitchell-Wexler, who built her entire coaching business from the ground up — no plan, no savings runway, no perfect setup. Just a skill, a need, and a willingness to figure it out as she went.
Melanie breaks down why 70-80% of jobs are never publicly posted, how to warm up an audience without spamming your connections, and the one shift that took her LinkedIn from crickets to consistent clients. Whether you're a coach trying to fill your pipeline or an executive looking to stay visible — this one's a masterclass.
What You'll Learn:
Why you don't need to have it all figured out to start — and what to do instead
How LinkedIn works as a professional search engine, not just a social media platform
The difference between a LinkedIn profile and a LinkedIn presence — and why it matters
Why job searching and client prospecting are the exact same skill
The 60-day engagement strategy that outperforms posting
Connect with Melanie Mitchell-Wexler:
LinkedIn: Melanie Mitchell Wexler (https://www.linkedin.com/in/melaniemitchellwexler/)
LinkedIn Rockstar Accelerator (https://rockstaraccelerator.com)
Career Coaching: Find Succeed Achieve (https://findsucceedachieve.com)
Making Of A Coach Podcast | Hosted by Josh Jurkovich
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3 Jun 2026
The Endurance Frameworks That Win in Sports AND Business | Sean Luitjens
What do 38 years of triathlon, Crohn's disease, a World Championship qualification, and a SaaS career have in common? A guy named Sean Luitjens who figured out that the frameworks for winning in endurance sports are the exact same ones that work in business, coaching, and life.
In this episode of Making Of A Coach, host Josh Jurkovich gets into it with endurance OG and Metta Performance coach Sean Luitjens — covering everything from resetting goals after a health crisis, to why the best training plan is the one you'll actually follow, to what happens in your head at hour five of a race when there's nobody left to talk to. If you're a coach, an athlete, a builder, or just someone trying to show up consistently — this one's for you.
What You'll Learn:
Why 'podium or bust' is a trap — and how to reset goals without losing your edge
The systems-first approach to training (and why December 1st matters more than January 1st)
How to build a training week that survives real life — travel, family, stress, and all
What passion vs. persistence actually looks like at hour five of a race
How the frameworks of endurance athletics apply directly to business and coaching
Connect with Sean Luitjens:
LinkedIn: https://www.linkedin.com/in/sean-luitjens/ (https://www.linkedin.com/in/sean-luitjens/)
Metta Performance: https://mettaperformance.com/the-metta-method/ (https://mettaperformance.com/the-metta-method/)
Metta Performance Podcast: https://podcasts.apple.com/us/podcast/metta-performance/id1847733571 (https://podcasts.apple.com/us/podcast/metta-performance/id1847733571)
Making Of A Coach Podcast | Hosted by Josh Jurkovich
Follow, subscribe, and leave a review wherever you get your podcasts.
27 May 2026
You Have a Job, Not a Company: The Exit Planning Every Business Owner Needs | Len Bruskiewitz
Most business owners spend years grinding to build something — and almost no time thinking about how to get out. Len Bruskiewitz, a Certified Exit Planning Advisor and FocalPoint Business Coach based near Boston, has spent his career fixing exactly that. In this episode, Len walks Josh through the three-step process he uses to help business owners aged 55+ understand what their company is actually worth, identify which of 40 factors are dragging down that value, and start removing themselves from the day-to-day — long before a sale is ever on the table. If your business would fall apart without you, this episode is the wake-up call you didn't know you needed.
What You'll Learn:
How to tell if your business is actually ready to sell — and why most aren't
Why "I'll think about exiting in 90 days" is already too late (and what the right timeline looks like)
The 40-factor framework that reveals which levers will raise your business's value fastest
How the 80% Rule helps owners start delegating without the paralysis of perfectionism
Why post-exit purpose matters as much as the sale price — and how to plan for it now
Connect with Len Bruskiewitz:
Website: greaterheightscoaching.com (http://greaterheightscoaching.com)
FocalPoint Profile: lenbruskiewitz.focalpointcoaching.com (http://lenbruskiewitz.focalpointcoaching.com)
LinkedIn: linkedin.com/in/lbruski (http://linkedin.com/in/lbruski)
Email: lbruskiewitz@focalpointcoaching.com (mailto:lbruskiewitz@focalpointcoaching.com)
Making Of A Coach Podcast | Hosted by Josh Jurkovich
Follow, subscribe, and leave a review wherever you get your podcasts.
Who has been a guest on Making Of A Coach
Names identified in recent episode analyses. Showing up to five guests.
Aleksei Groshenko
Clay Ickes
Jim Woods
Mike Faraci
Uzrad Lew
Reach and audience
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Apple Podcasts (US)
5.0 / 5
3 ratings
Podcast Authority Score: 22 / 100
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Quality
31
Social presence
0
YouTube
0
Engagement
32
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