About Making the Brand | Marketing with a Pop Culture Twist
A podcast about brands and boy bands! Making the Brand is where marketing and pop culture collide. Each episode shares unforgettable marketing lessons behind music, TV, movies, and trending topics, past and present. And with a sprinkle of '90s and Y2K nostalgia, this podcast is the perfect place to fangirl AND learn 😍
New episodes every other Wednesday
#104 - Goodbye Nostalgia? Adapting Marketing in a Fragmented Culture w/ Ted Harrison
In a world where nostalgia once reigned supreme in marketing, there's a shift happening. Join us in this episode as we sit down with Ted Harrison, founder of neuemotion, to explore how nostalgia as we know it is evolving, presenting new challenges and opportunities for marketers.
We'll Cover:
Millennial vs. Gen Z Nostalgia: We dive in on how our shared experiences differ. We also reminisce about the one commercial every millennial remembers.
CRUNCH Framework Exploration: Ted breaks down the CRUNCH framework, highlighting its relevance in today's marketing landscape.
The Fading Allure of Nostalgia: We discuss the challenges marketers face as nostalgia loses its grip in a society fractured by diverse interests.
Navigating Fragmentation: Explore innovative strategies for brand connection amidst a cultural landscape where memories are scarce.
Tune in for an insightful discussion on crafting compelling marketing campaigns in an era where nostalgia runs dry.
Connect with Ted:
Twitter @TedVid (https://twitter.com/tedvid)
LinkedIn (https://www.linkedin.com/in/tedaharrison/)
Check out Ted's book, Entrepreneurial Creativity (https://www.amazon.com/Entrepreneurial-Creativity-Repeatable-Creative-Success-ebook/dp/B0CT4LFJX7/)
This episode is sponsored by Klaviyo. They recently introduced Klaviyo AI, which is like a marketing crystal ball! It takes the guesswork out of content creation!
Work smarter with tools that help you:
• Create targeted segments without sifting through lists
• Write and A/B test subject lines
• Determine the best send time
• Develop smart SMS campaigns AND replies
• Translate audience data into actionable insights
See how it works: https://bit.ly/3T1N5hF
6 Mar 2024
#103 - Dave Portnoy's Pizza Power: Harnessing Influence to Help Small Businesses
Would you ever consider yourself an influencer? Spoiler alert: you are one.
In this episode, we discuss everyone's power to influence and make an impact in your community, with a little inspiration from Dave Portnoy's One Pizza Bite Reviews. Dave is the controversial founder of the multimedia company and pop culture website, Barstool Sports — and it turns out, people either love him or hate him!
But one positive thing Dave does is put small businesses on the map. I share how one simple video made an impact for a local pizza shop here in South Florida.
I also share how you can inspire your own customers to leave reviews and amplify your business!
This episode is sponsored by Klaviyo. They recently introduced Klaviyo AI, which is like a marketing crystal ball! It takes the guesswork out of content creation!
Work smarter with tools that help you:
• Create targeted segments without sifting through lists
• Write and A/B test subject lines
• Determine the best send time
• Develop smart SMS campaigns AND replies
• Translate audience data into actionable insights
See how it works: https://bit.ly/3T1N5hF
21 Feb 2024
#102: Pop Culture in the Classroom —Lessons from Trending Topics w/ Kate Stewart
In this episode, we explore the intersection of PR and social media education with Kate Stewart, an assistant professor at Jacksonville State University!
Kate shares insights into her courses, preparing students for diverse job roles in PR and social media.
She discusses her innovative teaching style, which incorporates pop culture references to engage students effectively.
We delve into the power of pop culture in the classroom, making complex concepts relatable and captivating students across generations.
Kate challenges stigmas associated with social media education and emphasizes the value of internships in the industry.
She offers valuable advice to aspiring social media professionals, emphasizing the importance of continuous learning and staying current with industry trends.
Kate also mentioned several resources to help anyone stay up-to-date in pop culture, trending topics, and the social media industry. Here are the links!
BLOG: Homemade Social, boutique marketing agency in Phoenix, AZ https://www.homemadesocial.com/blog (https://www.homemadesocial.com/blog)
TWITTER FOLLOW: Annie-Mai shares social media platform updates every Wednesday on Twitter
https://twitter.com/anniemaisocial/status/1750195832995852611?s=20 (https://twitter.com/anniemaisocial/status/1750195832995852611?s=20)
NEWSLETTER: girlpowermarketing Weekly Social Media Tea
https://www.girlpowermarketing.co.uk/newsletter (https://www.girlpowermarketing.co.uk/newsletter)
NEWSLETTER: Matt Navarra's Geekout Newsletter
https://geekout.mattnavarra.com/ (https://geekout.mattnavarra.com/)
PODCAST: Talking Points
https://open.spotify.com/show/6zoUhcIKRzONWMj0DVhUSGsi=ab35143e131a488f&nd=1&dlsi=7f932e0021f04292 (https://open.spotify.com/show/6zoUhcIKRzONWMj0DVhUSG?si=ab35143e131a488f&nd=1&dlsi=7f932e0021f04292)
NEWSLETTER: ICYMI | weekly creators and social media pro insights
https://liahaberman.substack.com/ (https://liahaberman.substack.com/)
PODCAST: “Curious and Interesting,” a two-minute podcast on what’s new and intriguing in the world of advertising and research
https://jcira.buzzsprout.com/ (https://jcira.buzzsprout.com/)
NEWSLETTER: Social Cat | influencer insights
https://influencerinsights.thesocialcat.com/ (https://influencerinsights.thesocialcat.com/)
NEWSLETTER: Marketing Millennials
https://themarketingmillennials.com/podcast/ (https://themarketingmillennials.com/podcast/)
Kate is an absolute gem who you'll want to follow! Connect with her on social at @thekatestewart:
Website - www.thekatestewart.com (http://www.thekatestewart.com)
Twitter/X - https://twitter.com/thekatestewart (https://twitter.com/thekatestewart)
Instagram - https://www.instagram.com/thekatestewart (https://www.instagram.com/thekatestewart)
LinkedIn - https://www.linkedin.com/in/thekatestewart/ (https://www.linkedin.com/in/thekatestewart/)
TikTok: https://www.tiktok.com/@thekatestewart (https://www.tiktok.com/@thekatestewart?_t=8k3J8hr6s8Y&_r=1)
YouTube - https://www.youtube.com/@thekatestake (https://www.youtube.com/@thekatestake)
For marketing and pop culture lessons sent straight to your inbox, subscribe to my newsletter here! 💌 https://briannefleming.com/newsletter (https://briannefleming.com/newsletter)
Tune in to gain valuable insights and guidance from Kate, a seasoned educator and PR expert, whether you're a student exploring social media studies or a newcomer to the field.
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Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
30 ratings
Spotify
5.0 / 5
11 ratings
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