Managing Marketing

About Managing Marketing

Managing Marketing is a weekly podcast hosted by the marketing subject matter experts at TrinityP3 Global Marketing Management Consultants. Each podcast is a conversation with a thought-leader, expert, professional or practitioner of marketing, media, advertising and communications on the issues, insights and opportunities in the marketing management category. Ideal for marketers, advertisers, media and commercial communications professionals. TrinityP3 is the leading global marketing management consultancy with offices in Sydney, Singapore, London and New York. More marketing management thought-leading ideas and concepts can be found on the blog. Named one of the top 20 consultancy podcast 2021 - Welp Magazine

Publisher

TrinityP3

Category

business

Language

en

Explicit

No

First episode

11 Jul 2015

Latest episode

29 Sept 2026

Latest episodes

429 episodes in the feed.

1. 

   29 Sept 2026

   Arum Nixon And Darren Discuss The Triple Win Of Decarbonising Media And Advertising

   Arum Nixon, the Australian Chapter lead of Ad Net Zero, joins Darren to discuss the critical findings from their latest white paper, Triple Win for Marketers. As climate change evolves from a corporate social responsibility issue into a board-level commercial risk, mandatory reporting frameworks are bringing unprecedented scrutiny to organisations' Scope 3 value chain emissions. Arum highlights the often-overlooked environmental impact of advertising, revealing that marketing activities can account for more than 5% of an organisation’s upstream Scope 3 emissions - and significantly more in service-led sectors. The conversation delves into the common trap of relying on "spend-based" carbon estimates, which incorrectly treat cost as a proxy for carbon and leave marketers with no pathway to reduce their footprint other than cutting their budgets. Instead, Arum advocates for the adoption of granular, "activity-based" data. He explains how this approach delivers a triple benefit for marketers: it provides a clear pathway to reduce actual carbon emissions, it lowers the reported footprint through greater accuracy, and it refines campaign performance by cutting supply chain waste. In fact, research shows that lower-carbon media campaigns often drive better commercial results, including lower acquisition costs and higher click-through rates. The episode also covers practical steps for implementation, including how the Global Media Sustainability Framework (GMSF) offers a standardised method to calculate media emissions, and features real-world examples of brands successfully optimising their media buys for both the planet and their performance. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

2. 

   15 Sept 2026

   Christian Jacobsen, Damien Eley And Darren Discuss Why Participation Trumps Persuasion In An AI World

   Christian Jacobsen, Founder and Managing Partner, and Damien Eley, Founder and Chief Creative Officer of agency The Many, join Darren to discuss why modern marketing needs an operating philosophy built around how culture actually works, rather than how agencies organise themselves. The traditional categories of creative, media, social, and experiential were built for legacy campaign models, but modern audiences experience brands as one fluid ecosystem. As artificial intelligence commoditises persuasion and accelerates execution, the real differentiator for brands is shifting toward human participation, community, and co-creation. The conversation explores why persuasion is becoming automated, how live and experiential activations provide proof of humanity in a synthetic world, and why the agency of the future must operate like a flywheel rather than a leaky funnel. They also discuss why exceptional creative judgment and taste matter more than ever when technology makes "average" dramatically easier to achieve. Listen on Apple: https://podcasts.apple.com/au/podcast/managing-marketing/id1018735190 Listen on Spotify: https://open.spotify.com/show/75mJ4Gt6MWzFWvmd3A64XW?si=a3b63c66ab6e4934 Listen on Stitcher: https://www.stitcher.com/show/managing-marketing Listen on Podbean: https://managingmarketing.podbean.com/ For more episodes of TrinityP3’s Managing Marketing podcast, visit https://www.trinityp3.com/managing-marketing-podcasts/ Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

3. 

   1 Sept 2026

   Chelsea Beech And Darren Discuss How Not-For-Profits Can Solve Their Marketing Clarity Problem

   Chelsea Beech, Founder of the Beech agency, and Darren explore how not-for-profits can solve their marketing clarity problem by defining their unique value and building resilient brands.

Who has been a guest on Managing Marketing

Names identified in recent episode analyses. Showing up to five guests.

• Chelsea Beech
• Vanessa Liell
• Joe Carter
• Ben Gunn
• Eliza Lewis

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

126,118

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

7 ratings

Spotify

5.0 / 5

2 ratings

Podcast Authority Score: 78 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

70

Social presence

91

YouTube

82

Engagement

85

Contact Managing Marketing

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Managing Marketing