MAP IT Marketing

About MAP IT Marketing

Trying to work out how all your marketing fits together is tricky, especially when you're trying to juggle everything else you need to do while running a small business. MAP IT Marketing steps you through how to create your own marketing map, building out a marketing strategy that is practical, and will help you take action after every episode. Listen and learn with your host, marketing strategist and coach Rachel Klaver, as she breaks down the steps of building out a marketing action plan specifically for the small business owner. (because we are different than a big company! We have smaller budgets, less resource and far less time!) Join Rachel as she shares her own business lessons and learning, or enjoy her expert guests talking tactics to help you become more confident in your own marketing. As we walk through all the different steps you need to take to build out your marketing activity, you'll be able to note what you need to do to implement the marketing advice and tactics. Think of it as your own marketing coach, helping you sift through all the small business marketing information, and working out what you need to do next. Want a clear direction in your marketing? Let's come make a map.

Publisher

Rachel Klaver

Category

business

Language

en

Explicit

No

First episode

13 Jan 2022

Latest episode

10 Apr 2025

Latest episodes

100 episodes in the feed.

1. 

   10 Apr 2025

   Why I'm not making a BARBIE AI version of myself for my marketing (and other AI thoughts)

   Host of MAP IT Marketing discusses the environmental and intellectual costs of using AI tools like ChatGPT, advocating for intentional and ethical AI use to preserve creativity and environmental resources.

2. 

   3 Apr 2025

   Marketing Psychology: How to Harness Self-Perception Theory to Grow Your Business

   Marketing experts explore self-perception theory, revealing how small actions and free resources cultivate brand loyalty and align customers with aspirational identities in this episode.

3. 

   1 Apr 2025

   When Shame Stops You Marketing (and How to Move Forward Anyway)

   Host discusses the paralyzing impact of shame, particularly when unfairly placed, and provides practical tools to overcome it and reclaim joy in business.

Who has been a guest on MAP IT Marketing

Names identified in recent episode analyses. Showing up to five guests.

• Charlotte Russell
• Rachel Klaver
• Verity Craft
• Rachel Pedersen
• Alana Swain

Podcast Authority Score: 35 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

71

Social presence

0

YouTube

0

Engagement

0