One-on-one conversations with the sharpest minds in Australian marketing. Welcome to MarCast, the Marketing Magazine podcast series. Each episode, our host Dave Jackson spends some quality time with a senior Australian marketer to understand their approach to brand building, strategy management, data, technology, leadership and more.
Episode 24: Michael Ziviani, Founder & CEO at Precise Value
Today, Jasmine Giuliani, Editor of Marketing Mag and Content Brains, talks to Michael Ziviani, Founder & CEO at Precise Value. Michael has over 25 years experience in business and marketing strategy and data analytics. He is also an Adjunct MBA Analytics Lecturer at the Business School, University of Technology (UTS), Sydney.
Click here to find out more about Precise Value (http://bit.ly/PreciseValue)
MarCast is produced by Joanne Davies, Head of Content Brains and Publisher of Marketing Mag and Jasmine Giuliani, Editor Content Brains and Marketing Mag.
Content Brains can assist you with all of your content needs visit us here (https://niche.com.au/content-agency/).
Other links: Marketing Mag (https://www.marketingmag.com.au/)
See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
18 May 2020
Episode 23: Akshay Sardana – Optus (part two)
Engineer turned marketer. Akshay Sardana, acquisition marketing manager at Optus and AMI Future Leader award winner in 2019: Fascination with how things work; Akshay's education and background; Akshay's tech obsession; re-learning marketing in new roles; combining business acumen with love for marketing; marketing and sales relationship; revenue driver versus cost centre; acquisition marketing; working with the brand team; personal branding; technologies integral to the marketing role; measuring ROI; what it means to be a Future Leader; personal values around business and leadership.
This chat was part of MarketingMag (https://www.marketingmag.com.au/)'s content partnership with the Australian Marketing Institute (https://ami.org.au/).
See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
24 Mar 2020
Episode 22: Akshay Sardana – Optus (part one)
Growth hacker marketing. Akshay Sardana, acquisition marketing manager at Optus and AMI Future Leader award winner in 2019. Dave and Akshay chat: future leaders; defining marketing; marketing evolution; building brands; purpose; growth hacker marketing; omnichannel marketing; mass marketing; AI and optimised targeting; how marketers must learn traditional marketing and martech; tech partners; video marketing; marketing over different Optus categories; marketing's linked to product development; the brand evolution of Optus; six questions in 60 seconds.
This chat was part of MarketingMag (https://www.marketingmag.com.au/)'s content partnership with the Australian Marketing Institute (https://ami.org.au/). Stay tuned for future episodes, where we'll speak to a range of the 2019 AMI Award (https://ami.org.au/awards/) Winners.
See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.
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