by CRO.ticker
College athletics is changing. Revenue generation has never been more important. Alongside the CRO.ticker newsletter, Loyola Marymount Athletic Director Craig Pintens chats with leaders in business and sports to provide insights on navigating the new frontier of revenue generation. Subscribe to CRO.ticker: https://wearecollegetown.com/home/croticker/
Language
🇺🇲
Publishing Since
9/22/2025
Verified contact details for this show aren't on file yet — sign up to get notified when they land.
July 20, 2026
<p>Brent Jones, Georgia Tech Associate VP and Executive Deputy AD, joins Loyola Marymount Director of Athletics Craig Pintens to share how a culture of creativity, collaboration, and relentless focus on the fan experience helped fuel a record-breaking year for the Yellow Jackets. Jones discusses the department's all-time revenue high of $175 million, driven by initiatives such as 57 athletic event sellouts, record fundraising, expanded premium seating, major stadium concerts, and operational improvements designed to enhance every aspect of the game-day experience. Jones also reflects on lessons learned throughout his career, from launching unique licensing partnerships at Troy to transforming underutilized spaces into premium experiences at Georgia Tech, while reinforcing that success comes from clear vision, accountability, and an unwavering commitment to serving fans and student-athletes.00:00 - Introduction01:30 - You actually hit the longest home run in UNC-Ashville history. Is that correct?01:48 - How did it feel to hit a baseball like that?02:38 - You grew up in Stone Mountain, Georgia. You’re back at Georgia Tech. What does it mean to come home and how did that opportunity come together? 04:48 - When you were the AD at Troy, you launched an officially licensed craft beer, bourbon and wine at Troy. Those were all firsts in the state of Alabama. How did that come about?07:05 - Let's move back to Georgia Tech. You're coming off an amazing year, just posted an all time revenue record at 175 million That's up 12%, and it happened in your first year on The Flats. So when you look at that $19 million jump, and obviously, some of that has to do with winning on the field definitely helps.But how much of that comes from some structural changes, maybe that were made externally? 10:14 - One of the things I want to focus on, you touched on something there that's really important, kind of this concept of a horizontal department, and that's so important when you're trying to generate revenue. How do you get that message across to people that might not necessarily be attached to a day to day job responsibility attache to maybe some of the revenue generating components of the department?13:27 - Obviously, there's a lot of pressure on everybody to generate more revenue right now with the House settlement and one of the major ways to do that is philanthropically and the Alexander Tharpun crossed the $100 million mark for the first time ever, at 110 million, which is a 49% increase. In this era where fans are being asked more and more to help fund essentially rosters. How did the development team frame kind of that full steam ahead campaign so that donors gave at that level or even beyond maybe what they had done in the past?17:54 - You brought some major concerts there at Bobby Dodd Stadium for the first time in 11 years. I think you had three sold out nights with Chris Brown and Bruno Mars. What kind of the revenue that you can bring in from that? What did those shows prove to maybe maybe the Greater Atlanta DMA, but then also kind of your own campus community going forward?21:21- You talked earlier about hitting 57 sellouts. What kind of changes were made this year from a focus standpoint? 25:14- What is something in your career that was a fail? What did you learn from it?29:27 - Going back to Georgia Tech, there's a switch to Under Armour and licensing royalties went up, and part of that is Under Armour was able to deliver kind of more of that classic rich Tech gold color that the fans had wanted. How much of it comes down to distribution and footprint and how much of it is actually getting the look and cultural details of the merchandise right for your fans?31:59 - What are some new revenue buckets you’re exploring? 36:36 - Who is your all-time favorite athlete?</p>
June 29, 2026
<p>Paris Buchanan, Senior Associate Athletics Director at Auburn, joins Loyola Marymount Director of Athletics Craig Pintens to discuss how the department has transformed the fan experience by making strategic investments in concessions, premium experiences, and data-driven decision-making. Buchanan explained that Auburn's efforts to modernize its aging stadium have led to dramatic results, including expanding self-checkout concession units and introducing VIP experiences.00:00 - Introduction00:41 - What are some of the things you’re doing at Auburn to increase fan engagement through concessions? 01:43 - Are you just sure Rhett Hobart didn’t want to just drive a forklift? 02:22 - You implemented Grab and Go. How do you retrofit that to an older stadium and what all does that entail to implement technology-wise?03:53 - You have a WarEaglePlus Subscription model. They get a discounted rate at concessions. How did that work and was that successful in raising numbers? 04:48 - What are some other revenue streams for outside events that you have seen?06:29 - How do you view the non-measurable interactions for fan engagement? 08:01- What is something that you learned from the survey data that your fans didn’t want you to do anymore?09:11 - How often in the comments do people talk about the team?</p>
June 15, 2026
<p>Northwestern's Associate A.D. of Revenue Generation & Marketing Strategy Chris Schoen joins Loyola Marymount AD Craig Pintens on the new Ryan Field, premium experience sales and positioning and the future of outside events. 00:00 - Introduction00:33 - What will Ryan Field look like when it opens up this fall? 01:27 - What segment of your fanbase do you approach with the premium opportunities?03:23 - Talk about your lakefront stadium. It actually drove revenue. What did that look like?05:23 - How are you seating the new Ryan Field? What is the priority order that you’re going in? 06:16 - Are there people that bought a premium experience at the Lakefront temporary stadium that are interested in purchasing something at Ryan Field? 06:49 - What type of outside events do you think you can attract?</p>
Discover related shows you might enjoy
Collegiate Athletics Leadership Symposium
Playfly Sports
D1.ticker
Travis Smith
Spades Media Group - Roots of Wisdom LLC
Excel Search & Advisory x DBPodcasts
AJ Maestas
Gabe Feldman
Sports Business Journal
Yahoo Sports
Sports Business Journal
Puck | Audacy
The Athletic
ESPN, Omaha Productions, Scott Van Pelt
The Athletic
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
College athletics is changing. Revenue generation has never been more important.
Alongside the CRO.ticker newsletter, Loyola Marymount Athletic Director Craig Pintens chats with leaders in business and sports to provide insights on navigating the new frontier of revenue generation.
Subscribe to CRO.ticker: https://wearecollegetown.com/home/croticker/
This podcast updates daily.
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Yes, this podcast regularly features guests.
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.