by CRO.ticker
College athletics is changing. Revenue generation has never been more important. Alongside the CRO.ticker newsletter, Loyola Marymount Athletic Director Craig Pintens chats with leaders in business and sports to provide insights on navigating the new frontier of revenue generation. Subscribe to CRO.ticker: https://wearecollegetown.com/home/croticker/
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Publishing Since
9/22/2025
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June 15, 2026
<p>Northwestern's Associate A.D. of Revenue Generation & Marketing Strategy Chris Schoen joins Loyola Marymount AD Craig Pintens on the new Ryan Field, premium experience sales and positioning and the future of outside events. 00:00 - Introduction00:33 - What will Ryan Field look like when it opens up this fall? 01:27 - What segment of your fanbase do you approach with the premium opportunities?03:23 - Talk about your lakefront stadium. It actually drove revenue. What did that look like?05:23 - How are you seating the new Ryan Field? What is the priority order that you’re going in? 06:16 - Are there people that bought a premium experience at the Lakefront temporary stadium that are interested in purchasing something at Ryan Field? 06:49 - What type of outside events do you think you can attract?</p>
June 1, 2026
<p>Clemson Athletic Ventures Vice President of Entertainment and Marketing Don Scott joins Loyola Marymount AD Craig Pintens on the structure and focus of Clemson Ventures. They break down all of the details of hosting major concerts and the data flow post-event. 00:00 - Introduction00:25 - What exactly is Clemson Ventures?01:25 - How is this structured?02:32 - Where do you go shopping for that dog food?04:14 - Has hosting concerts and events brought value to Clemson?06:30 - How does the data flow work after a big event like that?07:48 - What have you learned the most in this role over the last couple of years?08:47 - What is the process like to attract different opportunities into the stadium? 10:13 - Have other opportunities approached your group? 11:08 - It’s a great look on how you can do incremental revenue.</p>
May 28, 2026
<p>Western Michigan Senior Associate Athletics Director for External Operations joins Loyola Marymount AD Craig Pintens from the 2026 NACMA Revenue Generation Summit on this Margins of Victory minipod. They discuss all of the details from transforming the field, ticketing and more as Western Michigan will play an outdoor hockey game in Waldo Stadium next season. </p><p>00:00 - Introduction</p><p>00:33 - You will be playing a hockey game outside in a football stadium. Walk me through the idea to where we are today.</p><p>06:25 - Where did you decide to put the sheet of ice?08:12 - How are you handling season ticket holders and seat assignments?</p><p>09:11 - How does ticket priority work? Who gets access to tickets first?</p><p>10:25 - Are you moving to a new facility?</p><p>11:25 - What is your process of doing seat re-assignment for the new facility?</p>
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College athletics is changing. Revenue generation has never been more important.
Alongside the CRO.ticker newsletter, Loyola Marymount Athletic Director Craig Pintens chats with leaders in business and sports to provide insights on navigating the new frontier of revenue generation.
Subscribe to CRO.ticker: https://wearecollegetown.com/home/croticker/
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