Welcome to the Mariah K Homes podcast. I’m Mariah, your friend, and am thrilled to be here with you. Several years ago I took a leap of faith and left my comfortable teaching job to chase my dreams in real estate. I quickly realized that being a realtor can be tough, and I was looking for a way to build in scale my business, the modern way, by leveraging the power of social media while still driving carpool. Annnd this is where Mariah K Homes was born. Let’s gooo!
Instagram for Real Estate: Strategies, Content, and Connection
Mastering Instagram for Real Estate: Strategies, Content, and ConnectionIn this episode of the Mariah Kay Homes podcast, Mariah Kay shares her expertise on using Instagram effectively to build and scale a real estate business.
She discusses the importance of consistency and strategy in content creation, illustrated by her own experiences and successful client interactions.
Highlights include a breakdown of content strategy focusing on educating, entertaining, and engaging; the significance of B-roll footage; and the use of trending audio.
Mariah also provides a comprehensive posting plan and emphasizes the value of lead magnets in converting social media followers into clients.
By following her practical tips and actionable advice, real estate professionals can enhance their social media presence and attract ideal clients.00:00 Introduction to Mariah K Homes Podcast00:14 Instagram Class Overview01:32 Consistency and Strategy on Instagram05:40 Content Strategy for Real Estate Agents08:35 Creating Engaging Instagram Posts14:30 The Importance of Hashtags15:44 Understanding Different Instagram Content Types17:55 Instagram Lead Magnets22:08 Conclusion and Next Steps
Follow Mariah on Instagram + TikTok @mariahkhomes
Email: mariahkoehle@gmail.com
Join Mariah’s upcoming round of The Social Agent Circle, a social media coaching course designed for Real Estate Agents looking to build and scale their business the modern way by leveraging the power of Social Media:
https://stan.store/mariahkhome
17 Mar 2025
Embracing the Let Them Theory in Real Estate: Lessons from Mel Robbins
Embracing the Let Them Theory in Real Estate: Lessons from Mel RobbinsIn this episode of the Mariah K Homes podcast, Mariah K discusses the 'Let Them Theory' from Mel Robbins' book and its application in the real estate industry.
Mariah shares personal experiences and practical scenarios for real estate agents, emphasizing the importance of letting others make their choices while focusing on attracting the right clients.
Key points include dealing with lost clients, commission rates, the balance between business and personal life, social media presence, and the impact of others' opinions on one's business strategies. Mariah encourages embracing a mindset that allows others to make their decisions, thereby freeing oneself to focus on positive growth and attracting ideal clients.00:00 Introduction to the Mariah K Homes Podcast00:14 Deep Dive into Mel Robbins' Let Them Theory01:50 Applying Let Them Theory in Real Estate02:45 Handling Client Rejections and Expectations05:04 Building a Business on Social Media07:42 Dealing with Self-Selling Clients08:49 Overcoming Inexperience and Imposter Syndrome11:16 Balancing Parenthood and Real Estate12:58 Gaining Respect in Your New Career15:59 Embracing Non-Traditional Marketing Approaches17:33 Conclusion and Final Thoughts
Follow Mariah on Instagram + TikTok @mariahkhomes
Email: mariahkoehle@gmail.com
Join Mariah’s upcoming round of The Social Agent Circle, a social media coaching course designed for Real Estate Agents looking to build and scale their business the modern way by leveraging the power of Social Media:
https://stan.store/mariahkhome (https://stan.store/mariahkhomes)
10 Mar 2025
Mastering Instagram for Realtors: Strategies for Growth
Mastering Instagram for Realtors: Strategies for GrowthIn this episode of the Mariah K Homes podcast, host Mariah K shares her journey from moving to Utah and leveraging Instagram to rebuild her real estate business.
She offers insights and actionable steps for realtors to optimize their Instagram profiles, including auditing profiles, consistent branding, engaging content, and leveraging analytics.
The episode covers an eight-step audit process for refining Instagram profiles and building a strong online presence. Mariah also discusses methods to train the Instagram algorithm to attract ideal clients and underscores the value of consistency and strategic collaborations.
Listeners will gain practical tips and inspiration for using Instagram to grow their real estate business.00:00 Introduction to Mariah K Homes Podcast00:43 Starting Fresh: Moving to Utah and Embracing Social Media02:56 First Steps to Instagram Success03:35 Optimizing Your Instagram Profile13:09 Creating Engaging Content and Building Relationships17:58 Training the Instagram Algorithm21:19 Final Tips and EncouragementFollow Mariah on Instagram @mariahkhomes
Email: mariahkoehle@gmail.com
Join Mariah’s upcoming round of The Social Agent Circle, a social media coaching course designed for Real Estate Agents looking to build and scale their business the modern way by leveraging the power of Social Media:
https://stan.store/mariahkhomes (https://stan.store/mariahkhomes)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
1,389,441
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
4 ratings
Podcast Authority Score: 49 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
50
Social presence
0
YouTube
86
Engagement
32
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