In this podcast, Kevin Barber explores lead gen marketing ideas with a big ol' focus on video storytelling and strategy techniques. As Creative Director of Vybrary, a video solutions studio for residential solar marketers, Kevin brings his experience working with some of the world's biggest brands, like Gatorade, Forbes, Mastercard, and Budweiser, to small business marketing. On the show, he discusses how small businesses can differentiate themselves through brand formation, psychology-driven digital marketing practices, and, when all is said and done, simply making people laugh.
3 Most Popular Types of Solar Facebook Ads and How to Improve Them
This episode explores the 3 most common types of residential solar ads that local solar businesses use to generate leads. We break them down and then discuss why you may not want to use them and how you can improve upon these traditional models to stand out and reduce ad costs.
28 May 2021
Creativity in Consistency: Building a Small Business Brand for the Complex Consumer
In this episode, we discuss the 3 P's of Consistency: Presence, Perception, and Performance. We then explore how creative approaches can be applied to each to stand out to new & past customers.
9 Jan 2020
Ep. 4: Working as a Director at a Boutique Video Production Agency with Eden Martinez
In this episode, we speak with Eden Martinez, a brand content specialist and film director, about her experience working as a director for the boutique video production company, Spot Creative.
As a branded content specialist, her work has achieved measurable success, such as the Our City, Our Story campaign for the 9/11 Memorial & Museum, which has attributed to a 34% growth in attendance from 2015-2017. She has developed content for the 9/11 Memorial & Museum, Cornell, Verizon, 92Y, Zeiss, and many others.
She has worked with A-list talent like Rosie Perez, John Cleese, Susan Sarandon, and Robert De Niro and filmed across the United States and internationally including South Korea and Turkey and remote locations such as Haiti and Sri Lanka.
Eden is currently in development on multiple projects, including the documentary Tell Me Why and the narrative feature, Adela.
Full Show Notes available at: https://vybrary.com/working-as-a-director-boutique-video-production-agency-eden-martinez/ (https://vybrary.com/working-as-a-director-boutique-video-production-agency-eden-martinez/)
2 Jan 2020
Ep. 3: On the Humility of Making
In this solo episode, we discuss how video production (and content creation of all types) can benefit from being viewed as an act of humility.
26 Dec 2019
Ep. 2: How to Build a Video Production Team & Post Production Producing with David Siciliano
In this episode, we speak with David Siciliano, a NYC-based post production producer, cinematographer, and editor. As a true student of the process, David shares the lessons he’s learned from working on big brand commercials for Budweiser, Mountain Dew, Master Card, and others, as well as his time as a post production producer with Vayner Productions. We dive deep into the team building process and how to streamline communications during projects for all types of video production teams—from big agencies to in-house marketing folk. How do you prioritize which team members to bring on? When are freelancers helpful, and how do you find/vet them? How can you build a team quicker and with fewer complications? We address these questions and many more. You can learn more about David by following him on social @sicilianod or visiting his website at davidsiciliano.com. The Visual Impact Podcast is hosted by Kevin Barber, the Creative Director of Vybrary, a visual impact agency that provides color enhancement services to video production teams.
16 Dec 2019
Who, What, Why? A Visual Impact Podcast
In this episode, we cover the basics of this podcast: What is Visual Impact? Who is this podcast relevant for? Who am I, and why would anyone listen? What can you expect in coming episodes?
Full transcript and show notes available at https://vybrary.com/podcast/
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