In highly regulated markets like cannabis and craft beer, badass marketing is necessary for not only surviving but thriving in business.
Geared towards women and minorities in business, from marketing coordinators to ambitious entrepreneurs and seasoned leaders, this podcast offers invaluable insights to help you thrive in your industry.
You'll gain access to actionable marketing insights that will help you grow your business and market like a badass.
Each season of Market Like A Badass features captivating interviews with industry leaders who have mastered the art of marketing in highly regulated markets like cannabis and craft beer.
I'll feature marketing stories, tactics, and growth strategies that will help you monetize your customer data and drive more sales.
How to Get Press, Build Credibility, and Earn Media in Cannabis with Special Guest Garrett Rudolph
In this episode of Market Like A Badass, Kristin welcomes Garrett Rudolph, Editor in Chief of Marijuana Venture magazine, one of the cannabis industry's most respected B2B publications. As a journalist, editor, and event producer behind the Interchange series, Garrett sits at the intersection of cannabis media, retail, and wholesale, giving him a front-row seat to what's working (and what's not) for brands trying to get their message out.
Garrett pulls back the curtain on what actually makes a cannabis story worth covering, why most brand pitches miss the mark entirely, and how businesses with limited budgets can build a realistic, consistent media strategy without hiring a PR firm. From crafting the perfect pitch to maximizing a placement once it finally lands, this episode is a masterclass in earned media for cannabis and ancillary brands ready to stop flying under the radar.
Then Kristin and Garrett square off in a round of "Ass or Badass" — reacting to the hottest headlines across the industry, from a Michelin-starred restaurant collab with craft cannabis growers to Shopify's alleged double standard with Seth Rogen's Houseplant brand, and more.
On this episode, you will:
Learn what editors at top cannabis publications actually want to see in a pitch — and the red flags that get you ignored instantly
Discover how to build a sustainable earned media strategy with limited time and no PR budget
Hear why credibility still drives media opportunities — and how to maximize coverage once you finally land it
QUICK LINKS
Connect with Garrett: LinkedIn (https://www.linkedin.com/in/garrett-rudolph-2058a072/)
Check out Marijuana Venture: www.marijuanaventure.com (https://www.marijuanaventure.com/)
Follow Kristin: www.sourcemarketinggroup.com (http://www.sourcemarketinggroup.com) | LinkedIn (https://www.linkedin.com/in/kristinmcfarlandprofile/)
Subscribe: Apple Podcasts | Spotify
This is a bonus episode of Market Like A Badass — outside our usual seasonal themes, but too good to keep in the vault.
27 Jan 2026TRANSCRIPT
Coco Flow: Canna Connect x Back Channel Brewing Collab with Special Guest Spencer Ploessl
Kristin McFarland interviews Spencer Ploessl, who discusses the Canna Connect and Back Channel Brewing collaboration to launch Coco Flow, a THC-infused coconut water, and shares marketing tactics for navigating regulated spaces.
20 Jan 2026TRANSCRIPT
Building the Buzz: Creative Marketing for Hemp Beverage Brands with Special Guest Lisa Hurwitz
In this episode of Market Like A Badass, Kristin McFarland sits down with Lisa Hurwitz, Founder and CEO of Happi, the female-founded THC beverage brand that's revolutionizing how consumers experience cannabis through thoughtfully dosed, wellness-focused drinks.
Lisa shares her journey from CPG and cannabis expertise to launching Happi with a clear mission: creating accessible, low-dose THC beverages. From navigating regulations to choosing the right dosing and marketing strategy, Lisa reveals what it really takes to build a compliant, women-first cannabis beverage brand.
On this episode, you will:
Discover why Happi chose a low dose philosophy in a market obsessed with high potency - and how this strategic decision opens doors to the canna-curious demographic
Learn how being female-founded influences every aspect of product development, from formulation to flavor profiles to packaging designed with women in mind
Understand the biggest regulatory challenges facing THC beverage brands and how Happi navigates compliance while building a recognizable brand
Hear Lisa's digital marketing playbook for hemp beverage brands when traditional advertising isn't an option - including email marketing tactics that actually work (and helped them build a 100,000+ person subscriber base)
Get insider insights on why it's important for hemp beverage brands and marketers to build trust and provide ample education in the emerging cannabis beverage space
QUICK LINKS
Shop Happi: www.happihourdrink.com (https://happihourdrink.com/)
Connect with Lisa: LinkedIn (https://www.linkedin.com/in/lisa-hurwitz-3318571/)
Follow Kristin: The Source Marketing Group (https://sourcemarketinggroup.com/) | LinkedIn (https://www.linkedin.com/in/kristinmcfarlandprofile/)
Subscribe: Apple Podcasts (https://podcasts.apple.com/us/podcast/market-like-a-badass-with-kristin-mcfarland/id1549917625) | Spotify (https://open.spotify.com/show/4RPil0GYdAxUEHheFoabBW)
This episode is part of "Taboo to Tap" - a special season exploring how hemp beverage pioneers are racing to craft billion-dollar beverage brands by mastering the art of compliant and grassroots marketing.
Inside a recent episode
How to Get Press, Build Credibility, and Earn Media in Cannabis with Special Guest Garrett Rudolph
Published 7 Apr 2026 · Transcript excerpt
[…] If you can, if you can share some statistics that say you're the number one vape brand in Colorado, like that goes a long way toward me, you know, recognizing like the credibility that goes in that. So, you know, so it's it's a lot less about just sort of the hype that says, hey, we're this great brand and consumers love us and, you know, let me tell you why we're the best. Yeah, and that's so true and great advice because I think to your point, we're transitioning away from the typical, okay, high, high, high, yeah, we're the first to do this and we really are having to think deeply about what is it in terms of how we're differentiated and how do we really tell that that story in a unique way. […]
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
