Market Ready is a podcast about how companies bring products to market. This business podcast will give you a deep dive into the world of product marketing: what it is, how to land a job as a product marketer, and what a PMM actually does on a daily basis. Co-hosts Jeanette Jordan and Miyishia Slay will share lessons we’ve learned leading product launches for over a decade at startups and large tech companies such as Google, eBay, Samsung and Intuit.
On this episode, co-hosts Jeanette Jordan and Miyishia Slay discuss how to work with other marketers. We bust the myth that marketing is a ‘one size fits all’ function and discuss the many functions within the marketing team. We also talk about how you should consider the overall brand as you’re launching a product and how to consider the user experience when it comes to planning out your marketing campaigns.
5 Jul 2023
How to Work with Sales
On this episode, co-hosts Jeanette Jordan and Miyishia Slay discuss how to work with sales. We open up the episode by defining sales enablement and discussing how that differs if you are working in a B2C or B2B product marketing role. We also talk about how to get aligned with sales goals and we close out the episode by giving you tips on how to work with “problematic” sales reps.
21 Apr 2021
How to Build Credibility with Product Management (PM)
On this episode, co-hosts Jeanette Jordan and Miyishia Slay discuss how to build credibility with product managers (PMs). We provide tips on how to build strong relationships, manage conflict and how to educate your product management team about marketing. We also share some of the top reasons product managers and product marketers have conflict.
7 Apr 2021
How to Execute a Go-to-Market (GTM) Plan
On this episode, co-hosts Jeanette Jordan and Miyishia Slay discuss part two of how to execute a go-to-market (GTM) plan. We share our thoughts on how to manage project updates, what stakeholders to keep informed and highlight useful project management tools. We also share what happens when your launch doesn’t go as planned.
4 Sept 2020
What is a GTM (go-to-market) Plan?
On this episode, co-hosts Jeanette Jordan and Miyishia Slay provide a detailed description of a go-to-market (GTM) plan. We provide a step-by-step walkthrough defining all of the elements of a GTM from product definition to sales training. We give real world examples on how to define product testing phases as well as success metrics for your launch.
31 Jul 2020
A Day in the Life of a Product Marketing Manager (PMM)
On this episode, co-hosts Jeanette Jordan and Miyishia Slay discuss what Product Marketing Managers (PMM) do on a regular basis. We reinforce the skills you need to be a Product Marketing Manager and share practical examples of why these skills are useful. We provide an in-depth look at the other teams you work with on a regular basis and how you build strong relationships with your partners.
9 Jul 2020
How to Become a Product Marketing Manager (PMM)
On today’s episode, co-hosts Jeanette Jordan and Miyishia Slay talk about how to become a Product Marketing Manager (PMM). We share our personal stories about how we landed our first Product Marketing role, as well as other common entry points to the field. We also discuss both the benefits and challenges of reporting to a Product vs a Marketing team and so much more.
4 Jun 2020
What is a Product Marketing Manager (PMM)?
On our debut episode, co-hosts Jeanette Jordan and Miyishia Slay will define what it means to be a Product Marketing Manager (PMM). We share the top skills you need to be a successful PMM and how Product Marketing differs at large and small companies, as well as B2B and B2C companies. Additionally, we give you a behind the scenes look at the creation of the Market Ready Podcast brand.
3 Apr 2020
Introducing: Market Ready
Are you ready to become a Product Marketer? Market Ready is a podcast to how companies bring products to market. Co-hosts Jeanette Jordan and Miyishia Slay share their experience leading product launches for over a decade at top tech companies such as Google, Ebay, Samsung, and Intuit. This business podcast will give you a behind the scenes look at the life of a Product Marketer, answering questions likes what are the top skills you need to be a successful product marketer and how to plan and execute a go-to-market strategy.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
4.8 / 5
17 ratings
Contact Market Ready
Guest appearances
Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Market Ready?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
