The Market The Brew podcast was created for people with a passion for craft beer that want ideas, inspiration, and resources for taking craft beer(s) to market. Specifically, brewery owners; brewery marketing staff; sales/distribution people; and marketing service providers with a focus on the craft beer industry.
This is a weekly exploration of the marketing of craft beer. Our conversations include reviewing actual case histories of the most unique, exciting and effective strategies, campaigns, and promotions. Digging into how a problem or opportunity was identified; what the thinking/idea was and where it came from. What worked and didn’t work. And, the results produced in the marketplace.
Episode 072 - Geary and 1820 Brewing - Alan Lapoint
Back in March of 2017 we interviewed David Geary for Episode 019. In that episode David shared with us the unique program he had started years earlier. Each year he would run a competition at the local college where design students would compete to design the packaging for Geary’s annual Oktoberfest beer. Not only would the student who won have their art become the packaging for that year’s beer, but they would also receive a check for a portion of their tuition from David and the brewery.
Little did we know at the time that David was also working on the sale of the brewery, and by the end of 2017, the brewery would be under new ownership and David would be working on his retirement.
Listen in as we talk with Alan Lapoint, who, along with his wife Robin, purchased the Geary Brewing Company in Portland, Maine. They kept the Geary Brewing name and since the purchase have not only maintained the Geary Legacy Brands of beer, but also introducing and building their own style of beers to the Maine beer community. And, if that weren’t a big enough challenge for this young couple, they also launched a Non-alcoholic brewery named 1820 with the current brewery in 2022.
Alan walks us through all of this and more in this episode. Please also check out episode 19 with David Geary where you can hear from the founder of Geary Brewing Company himself as he shares with us more about the brewery and the special competition he held each year.
Cheers!
15 Dec 2023
Episode 071 - Call Sign Able and Baker - Able Baker Brewing Company
This episode’s brewery derives its name from the first two atomic bombs detonated at the Nevada Test Site. These two test explosions were codenamed after the military’s phonetic alphabet of the time, making them tests “Able” and “Baker”.
The experimentation at the Nevada Test Site led to the refining of the Atomic Bomb and the ushering in of the Nuclear Age. This was a notable time in Nevada as “Atomic Blast” viewing parties were commonplace and several “Miss Atomic” beauty queens were crowned. The Atomic Age influences their artwork and concepts while allowing them to give a respectful nod to Nevada’s unique state history.
The brewery has a mascot of sorts, the Atomic Duck. Legend has it, that a duck was the only animal to survive the Atomic tests conducted at the Nevada Test Site. That duck, bested the blasts, wandered off and waddled into history, becoming forever known as … the “Atomic Duck”.
The duck has become a large part of their branding and has evolved over time. The first thing you see when you get close to the brewery is the large grain silo on the brewery that features a duck design. It was not part of the original brewery plan but evolved since the brewery opened.
The flight handle is in the shape of a duck’s foot and even comes with a small rubber duck you can keep. They have become a collectable for many of their customers. At the time of the podcast recording, they had just ordered 50,000 more ducks as they have become that popular. The duck is a big part of this breweries branding.
Listen in as Danielle and Travis enjoy their conversation with Kevin Lingley, Director of Marketing and Public Relations at Able Baker Brewing Company in Las Vegas, Nevada. Kevin shares with us a lot of the back story behind the name ABLE BAKER, the history, and the duck.
30 Nov 2023
Episode 070 - Join The Herd - Jonathan Kowalske - Component Brewing Company
Welcome to today's episode, where we're diving into a unique and inspiring story. Our guest today has a personal connection to a rare disease that affects only 200 people worldwide—his 6-year-old son is one of them. Instead of dwelling on the challenges, our guest has chosen a different path, asking, 'How can I make a positive impact on others with disabilities?'
In this episode, we'll explore how he's transforming his brewery into a more inclusive space for everyone. He's not just educating himself about his son's rare condition but also reaching out to understand the diverse needs of his community in Milwaukee.
Today, our hope is that you'll be inspired to take action. Visit the rare disease website and consider making a donation, the equivalent of a beer or two, to support those 200 individuals worldwide. Let's raise a glass in solidarity, showing them they're not alone in this journey.
After all, it's a reminder that, but for the grace of God, any one of us could face such challenges.
Cheers to empathy, understanding, and making a positive impact together!
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
4.9 / 5
20 ratings
Spotify
4.9 / 5
8 ratings
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