Market With Me Quikly is a consumer psychology podcast to inform, educate and empower brand marketers. Presented by Quikly, a marketing technology that leverages psychology to help brands cut through the noise and motivate consumers in fun, turnkey ways.
S02 Episode 10: Market With Me Quikly Season 2 Wrap-Up: Our Favorite Moments
This is the tenth episode of Market With Me Quikly. This podcast is presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.
We’re wrapping up our second season of Market With Me Quikly by looking back at the enriching conversations we had with thought leaders in marketing and consumer psychology. We discussed a range of topics, such as consumer narcissism, the psychological flow state and how urgency marketing can help you connect with your audience.
In this episode, our host Lindsay Keener recalls some of our favorite moments from the season.
14 Sept 2023
S02 Episode 9: Urgency Marketing: How to Cut Through the Noise and Motivate Your Audience
This is the ninth episode of Market With Me Quikly. This podcast is presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.
Urgency marketing is about crafting marketing promotions in a way that drives immediate consumer response. It is comprised of five psychology principles: anticipation, scarcity and/or FOMO, social proof, and competition.
Today, our guest is Neil Yaekle. Neil is the SVP of Client Success at Quikly. He helps to ensure our clients are getting the best use out of their urgency marketing strategies.
With more than 20 years of experience in urgency marketing and consumer promotions, Neil has worked with top brands like American Eagle and Domino’s Pizza to motivate over 40 million consumers.
He sat down with us to discuss how urgency marketing can help cut through the noise interfering with customer relationships. Neil took us through the fundamentals of urgency marketing and how you can implement this tool to build stronger connections with consumers.
21 Jun 2023
S02 Episode 8: Consumer distractions — and how to cut through them
This is the eighth episode of Market With Me Quikly. This podcast is presented by Quikly, a marketing technology that leverages psychology to help your brand cut through the noise and motivate consumers in fun, turnkey ways.
Consumer distractions are a constant and unavoidable reality. As such, they make cutting through a noisy market much more difficult.
Jorge Barraza , Ph.D., Director of the Master of Science in Applied Psychology program at the University of Southern California, spoke to us about consumer distractions and how they contribute to market noise.
Dr. Barraza specializes in applying psychology and neuroscience to consumer behavior and experience design. He has published on the psychology of emotion, decision-making, consumer behavior, storytelling and entertainment.
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