Welcome to Market Your Clinic, the podcast where we dive into the marketing and growth strategies behind successful healthcare, aesthetic, and beauty clinics. Join us as we interview innovative founders and entrepreneurs, uncovering the tips, tools, and tactics that drive their success. Whether you're looking to grow your clinic or refine your marketing game, this is the podcast for you!
019: Yves Silvera: Increasing Patient Retention + Marketing That Actually Works
In today's podcast, Yves shares his journey in building YS Physio. We discuss effective marketing strategies, client retention techniques, and the importance of community engagement for physiotherapists looking to grow their practices. From humble beginnings in his parents garage, to running a successful multi-practitioner clinic, Yves has seen a lot of growth over the years! Links: https://www.instagram.com/YSPhysio/ https://www.instagram.com/marketyourclinic Chapters 00:00 Introd...
16 Apr 2026
018: Dan Hanavan: AI Receptionists + Clinic Branding Tips
In today's chat, Dan, owner of Swell Physio, shares his journey from clinician to clinic owner. We touch on the importance of branding, automation, and building a sustainable, lifestyle-friendly business. Discover practical tips on hiring, marketing, AI automation and maintaining a work-life balance in the physiotherapy industry. Links https://www.instagram.com/swellphysio https://www.instagram.com/marketyourclinic/ Chapters 00:25 Introduction to Dan and Swell Physio 02:41 Transitioning from...
26 Nov 2025
017: Nic Voican: Creating A Profitable Solo OT Practice Without Burnout
In this conversation, Nic and Gab dive into the incredible Occupational Therapy business that Nic has built, all the while staying true to his personal and professional values, remaining highly profitable and avoiding burnout. They discuss the importance of referrals and relationships in building a successful business, particularly in the context of Kintsugi OT and the NDIS. Nic shares insights on how his initial referrals came from cold calls and how maintaining strong relationships with ref...
26 Oct 2025
016: Dave Renfrew: Personal Growth for Clinic Owners
In this conversation, Dave, the owner of Newcastle Performance Physio, shares his journey from being a technician to becoming a successful clinic owner. He discusses the challenges he faced in transitioning to a business owner, the importance of self-reflection, and the skills he had to learn to succeed. Dave emphasizes the significance of differentiating his clinic in a competitive market and the marketing strategies that have helped him grow. He also highlights the importance of having the ...
5 Sept 2025
015: Scott Lynch Part 2: Marketing That Actually Works
In this conversation, Scott discusses the growth of Community Therapy from one employee to 140, emphasizing the importance of clear branding, effective marketing strategies, and building strong referral relationships. He shares insights on digital marketing, including the use of Google Ads and Meta Ads, and the significance of cohesive branding across all platforms. Scott also highlights the need for businesses to track referrals and measure success, as well as the balance between in-house an...
4 Aug 2025
014: Scott Lynch: Scaling to 140 Staff & Personal Growth
In this episode of the Market Your Clinic podcast, Scott, the founder of Community Therapy, shares insights into the journey of building a multidisciplinary allied health team. He discusses the importance of digital transformation, the mission and values that guide the organization, and the significance of creating a supportive workplace culture. Scott emphasizes the need for strategic growth decisions, effective feedback mechanisms, and the challenges of cashflow management during rapid expa...
In this episode of the Market Your Clinic podcast, Winnie Wu discusses effective marketing strategies for clinics, emphasizing the importance of a long-term marketing plan, the role of social media, and the value of investing in paid ads. She highlights the necessity of having a high-performing website and the significance of content creation and repurposing. This conversation provides actionable insights for clinic owners looking to enhance their marketing efforts and engage more effectively...
In this conversation, we explore the journey of clinic ownership, focusing on investment strategies, marketing tactics, and the importance of team dynamics. The discussion highlights the need for a long-term marketing plan, scaling systems and perfecting your service delivery. We also delve into the challenges of leadership and growth in the healthcare sector, emphasising the importance of investing in both team and marketing strategies to ensure clinic success. Links: https://www.instagram...
2 Jul 2025
011: Business Partnerships & Diversifying Revenue Streams with Jo and Amanda
Jo and Amanda explore business partnerships and diversifying revenue streams across their three businesses, offering advice for healthcare business owners in this interview.
15 May 2025
010: Pt 2: Buzz Aldrin: How Digital Marketing can Grow Allied Health Clinics
In this conversation, Buzz and Gab discuss the significance of personal branding and digital marketing for clinics. They emphasize the importance of content creation, building an unignorable brand, and effective social media strategies. The discussion also covers advertising techniques, understanding metrics and ROI, and the necessity of starting to create content without overthinking it. Links https://www.instagram.com/aldrinocsing/ https://www.instagram.com/proformphysio/ https://www.instag...
30 Apr 2025
009: Pt 1: Buzz Aldrin: Keys to Scaling to 8 Clinics and Beyond
In this conversation, Buzz and Gabbie discuss the importance of defining a clear vision or 'North Star' for business success, emphasizing leadership, financial management, and effective marketing strategies. They explore the dynamics of team leadership, the significance of coaching, and the necessity of overcoming barriers to growth. The discussion also highlights the importance of setting realistic goals and maintaining lean operations to ensure sustainable success for allied health clinics....
14 Apr 2025
008: How Elle is building Supple Body with strategic branding and grit!
In this conversation, Elle and Gab discuss the journey of building a nutrition and Pilates business, Supple Body, emphasising the importance of community, personal growth, and the challenges of balancing motherhood with entrepreneurship. They explore the philosophy behind the brand, the significance of feeling good, and the strategies for marketing and engaging with clients. The conversation also touches on the importance of teamwork, the impact of personal experiences on business decisions, ...
In this episode of the Market Your Clinic podcast, Grayce, a women's health physiotherapist, shares her journey from a new graduate to a successful business owner. She discusses her passion for women's health, the challenges of starting her own practice, and the importance of community engagement and marketing strategies. Grayce also delves into her experiences with social media growth, diversifying her business ventures, and creating a charity to support mothers. Throughout the conversation,...
4 Mar 2025
006: Social Media Tips for Clinics
This conversation delves into the significance of social media for clinics in the healthcare, wellness and beauty sectors. It emphasises the necessity of a strategic approach to social media, focusing on content creation, audience engagement, and the importance of maintaining a consistent online presence. Gab and Alicia discuss various content pillars, the role of scheduling tools, and the best practices for posting to maximize engagement and effectiveness. They also discuss various content t...
16 Feb 2025
005: Growing Transcend Health: Networking, Social Media & Strong Systems
In this conversation, Jacci Allanson discusses her journey of owning Transcend Health, emphasising the importance of exercise in rehabilitation, the evolution of their services, and the significance of building strong referral relationships. She shares insights on effective networking, social media marketing strategies, and the challenges of managing a growing clinic while maintaining a strong team culture. Jacci also highlights the importance of onboarding processes and setting clear expecta...
9 Feb 2025
004: a2z Health: Multidisciplinary Success
2 Feb 2025
003: From Physiotherapist to Marketing Expert: Gabbie’s Founder's Journey
In this episode of Market Your Clinic, our Head of Content, Alicia, sits down with our very own Founder and Director, Gabbie, to dive into the story behind the growth of Market Your Clinic. She discusses the challenges of marketing in the healthcare sector, the importance of evidence-based practices, and her passion for helping clinics attract new clients. Gabbie also talks about managing multiple businesses while maintaining her clinical practice and clinic ownership, emphasising the fulfill...
27 Jan 2025
002: The Flexing Physio Clinic: Tips for New Clinic Owners
In this conversation, Dan Chang (aka Uncle Dan/The Flexing Physio) shares his journey from being a physiotherapy student to becoming a successful clinic owner in Melbourne. He discusses the importance of personal branding, the role of social media in marketing his clinic, and the strategies he employs to engage with patients and build a community. Dan emphasises the challenges of transitioning from a secure job to clinic ownership and the importance of networking and referrals in growing his ...
20 Jan 2025
001: One Tribe & Concrete Gyms: Community is Key + Meta Ads Fail
In this episode of the Market Your Clinic podcast, Presto and Tresdan discuss their journey in the fitness industry, focusing on their gyms, One Tribe and Concrete, and their growth in Newcastle. They explore the importance of community, effective marketing strategies, and the challenges of catering to an aging population. The conversation delves into the revival of Concrete Gym, emphasizing the significance of culture and wellness in fitness. They share insights on personal growth, the value...
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