At Marketable, we understand that the best way to learn marketing isn't through textbooks. It's by engaging with people. Throughs, strategies, and career shifts, we share the voices that drive the industry forward. real experience
From boardrooms to startups, we share unfiltered journeys, celebrate wins, and learn from missteps through podcasts, features, and events.
WE’RE CREATING A SPACE WHERE MARKETERS GROW TOGETHER
A Podcast spotlighting the marketers behind powerful campaigns. Discover the journeys, struggles, and wins of those shaping the industry.
A Marketable World.
If you want people to choose you, give them a reason to reciprocate. Reciprocity marketing is one of the oldest and most effective persuasion principles because it matches how human relationships work. When someone does something nice for us, we feel a subtle pull to return the favor. Brands can design that moment on purpose by offering value upfront, then letting the customer respond naturally with a purchase, a referral, a review, or repeat business. In a world packed with...
6 Jul 2026
The Art of talking back the right way - Upward Feedback That Works
You can disagree with your boss respectfully! Giving feedback to your boss is one of the hardest conversations you'll ever have at work. Not because you don't know what to say, but because you're wondering what it might cost you. Will you be seen as disrespectful? Difficult? Uncooperative? So, many of us stay quiet, even when we know speaking up could help the team make better decisions. In this episode, we unpack the delicate art of giving upward feedback. We explore why timing matters, ho...
1 May 2026
Vulnerability - The Secret Sauce of Great Brands.
Vulnerability is the secret source of great brands because it creates the one advantage money can’t buy: trust. Brand vulnerability cuts through because it signals honesty and lowers the defenses people carry online. When a company admits a struggle, shares a hard lesson, or speaks in a human voice, it feels more like a relationship than a transaction. That emotional connection is the foundation of customer trust, brand authenticity, and long-term brand loyalty, especially on social media whe...
24 Mar 2026
What You Say vs Who You Are: Who Really Shapes A Brand Personality.
Are brands truly who they say they are.. Brand personality is one of the most overused phrases in marketing, and it often gets treated like a few adjectives in a brand book. Companies write lines like “fun,” “bold,” “innovative,” or “customer-centric,” then expect the world to believe it. See, brand personality is not a claim, it is a pattern. It shows up in customer/consumer experience, product decisions, hiring choices, tone of voice, and the speed and courage of everyday tradeoffs.&n...
14 Jan 2026
Willingness to Pay - aka WTP (How Willingness To Pay Shapes Real-World Pricing)
This is one of my favorite topics because a lot of FMCG and service businesses are totally oblivious on how this playes out. Price is not what you say; it is what the customer believes. There is a need to understand Willingness to Pay - WTP. Willingness to pay, or WTP, is the maximum a buyer is ready to spend for a specific product in a specific moment. It is not the posted price, and it is not the company’s cost; it is a ceiling that moves with context. The core idea is simple: p...
26 Nov 2025
The Attention Economy
In this episode, we get to zoom into the attention economy with a candid look at why people skip, delete, and ignore traditional ads, and what smart marketers do in the first three seconds to earn real engagement. We also get to unpack how the shift from monologue to conversation changes everything. Especiallly the importance of designing creatives that blends into timelines without disappearing, and why emotions like curiosity, humor, tension, or awe are your strongest lever. The tacti...
15 Oct 2025
Metrics vs KPIs... Why you need to know the difference!!
Turning metrics into management tools requires context. Every KPI needs a clear target, a time window, and a benchmark, ideally including competitor or category comparisons. Without a benchmark, teams can hit targets that are too easy or celebrate wins that lag the market. Add well paced out checkpoints to ensure mid-course corrections: weekly for fast-moving campaigns, monthly for brand objectives. Have a process owner who can pull levers quickly: creative refresh, audience r...
12 Oct 2025
Derisking FMCG with Marketing
Bold claim: Marketing is business insurance. From Nigeria’s ad bans to quick-commerce wins, learn how brands stay compliant, relevant, and cash-positive. Curious where your strategy is exposed? Listen and tell us your biggest blind spot. We unpack how marketing acts as business insurance for FMCG, turning regulation volatility, consumer whiplash, and fast trends into manageable risks. From Nigeria’s tight ad rules to quick commerce wins, we show practical ways to stay compliant, relevant, an...
17 Sept 2025
Digitisation, Digitalisation & Digital Transformation
Understanding where your organization stands in this digital evolution is critical for strategic planning and resource allocation. Many companies claim to be digitally transformed when they've merely digitized or digitalized certain aspects of their operations. This misunderstanding can lead to complacency and missed opportunities. When someone claims their company is "digitally transformed," it's worth asking: Are they just scanning documents (digitization)? Are they making proce...
3 Sept 2025
Gut thinking in Marketing
Gut thinking has achieved an almost mythical status in marketing circles. We've all heard the stories, brilliant campaign ideas that seemingly materialized from thin air, marketing executives who "just knew" a strategy would work without a shred of research to back it up. But what's really happening when marketers rely on their gut? This episode breaks down into the science and psychology behind marketing intuition. What many call "gut feeling" is actually sophisticated pattern recognit...
27 Aug 2025
The Ease of Working with you
What's the secret ingredient that can make or break your marketing career? It's not your strategic brilliance or creative genius—it's how easy you are to work with. Marketing already comes with enough natural pressures: brutal deadlines, tight budgets, and the constant expectation to deliver extraordinary results with ordinary resources. The most valuable marketing leaders understand that their true worth extends beyond technical capabilities. They recognize that bringing clarity instead of ...
18 Aug 2025
The danger of having marketing leadership stuck with operations
Marketing teams are losing their way. Across businesses both large and small, a dangerous pattern has emerged where marketing leadership becomes entangled in operational quicksand, buried under approvals paperwork, chasing supply chain updates, and managing inventory problems instead of building brands and creating customer demand. When your marketing team focuses more on tracking how many cartons made it to the warehouse than telling consumers why they should care about your product, your b...
24 Jul 2025
Where is the next CMO coming from?
I want to officially welcome you to my world - the marketable world. WE’RE CREATING A SPACE WHERE MARKETERS GROW TOGETHER This episode is so dear to me because it was a personal question before I made an open question. We see CMOs all over, and I wondered where their stories started from. What exactly is their story, and how did they get to the top level of marketing? Then I found out that while the foundation is important, it mattered what and where the CMO started their journey....
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