If you’re a small business owner who’s tired of throwing money at marketing tactics you’re not sure are working, have felt the pain of hiring the “wrong” marketer, or are tired of agencies feeding you metrics that sound good but aren’t leading to sales, you’re in the right place. Tune into the Marketer for Hire podcast where you’ll get practical tips, tools, and insights that help small business owners hire, train, and manage their marketing talent, whether it’s a fractional position or a full-time team member. Sunny helps you navigate who to hire and breaks down complex marketing concepts into the bite-sized nuggets you need to know to lead and manage your marketer in a way that grows your business, without getting mired down in the details.
Convert leads and cultivate loyalty with these 5 nurturing tactics
In today's episode, we're diving deep into a common dilemma: the marketing gap that's preventing your prospects from transitioning into paying clients. Stay tuned as we uncover where nurturing fits into your marketing funnel and why it’s your number one tool to skyrocket your sales.
In this episode, you will:
The role of nurturing tactics in the consideration phase
The five essential nurturing tactics to include in your strategy
How to cultivate loyalty and convert leads
Full Show Notes (https://www.sunny-logsdon.com/blog/) Here! (https://www.sunny-logsdon.com/blog/49)
Connect with Sunny
Website (https://www.sunny-logsdon.com/)
LinkedIn (https://www.linkedin.com/in/sunny-logsdon/)
Instagram (https://www.instagram.com/sunny.logsdon/?hl=en)
I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!
21 Feb 2024
How to Leverage Brand Collaborations to Grow Your Audience Overnight with Sydney Ludden
Are collaborations part of your marketing strategy? If not, they should be! Collaborations are not only great for lead generation and list building, they also work wonders for brand positioning and increasing revenue. The right collaboration can be a very authentic way of marketing that automatically builds trust with a new audience of target clients.
Sydney Ludden joins me today to discuss each step of creating a winning collaboration—from choosing who to collaborate with to promoting it and measuring its success. Whether you’re a small, local business or a national franchise, strategic collaborations are one key marketing strategy you should be leaning into.
In this episode, you’ll learn:
What to look for in strategic collaboration partners.
The role collaborations play in positioning your brand.
How to start building relationships with potential collaborators.
The best way to promote a collaboration and determine its success.
Full Show Notes Here! (https://www.sunny-logsdon.com/blog/48)
Connect with Sydney:
Website (https://www.backlabelbranding.com/)
Instagram (https://www.instagram.com/backlabelbranding/)
Connect with Sunny
Website (https://www.sunny-logsdon.com/)
LinkedIn (https://www.linkedin.com/in/sunny-logsdon/)
Instagram (https://www.instagram.com/sunny.logsdon/?hl=en)
I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!
7 Feb 2024
A guide to growing sales through strategic offer timing
In today's episode, you'll have the chance to eavesdrop as I coach entrepreneur Brenda Winkle. Her dedication to helping clients has led her to develop courses, group programs, a private coaching program, e-books, and even published a book.
Her email list and audience are growing rapidly, but sales aren’t keeping pace. There are so many ways to work with her…so what gives? In this episode, we get to the bottom of what’s keeping her prospects from saying ‘yes’ and hitting the ‘buy’ button.
Listen in as we clarify Brenda's messages and streamline her offer sequence, ensuring her prospects receive the right offer at the perfect time and understand its value.
In this episode, we cover:
Diagnosing and treating sales and marketing challenges in your business
What to include on your website homepage to attract leads and get conversions
Streamlining your offers by creating upsells and downsells.
Dripping your offers according to the customer journey framework
Full Show Notes Here! (https://www.sunny-logsdon.com/blog/47)
Tell us what you think. We'd love to hear from YOU! (https://form.jotform.com/hello116/marketer-for-hire---listener-survey)
Links & Mentioned Resources
Try Breathwork (https://www.brendawinkle.com/breathe)
Connect with Brenda:
Website (https://www.brendawinkle.com/)
Instagram (https://www.instagram.com/brendawinkle/)
Podcast (https://www.brendawinkle.com/podcasts/your-yes-filled-life)
Connect with Sunny
Website (https://www.sunny-logsdon.com/)
LinkedIn (https://www.linkedin.com/in/sunny-logsdon/)
Instagram (https://www.instagram.com/sunny.logsdon/?hl=en)
I appreciate you tuning into Marketer For Hire. By leaving a rating and review, you will help me reach more small business owners – like you!
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Apple Podcasts (US)
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19 ratings
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