Marketer’s Alchemy: Turning Data Into Gold

About Marketer’s Alchemy: Turning Data Into Gold

Marketing is an art. Data is a science. Together they create what we call “Marketer’s Alchemy.” Join us on our podcast, as we pull back the curtain on the world of data-driven marketing and explore how to turn data into marketing gold. Discover lessons from marketing leaders and data experts as we explore how to use data to get to market faster and create powerful campaigns that win in every industry. “Marketer’s Alchemy” - brought to you by the trailblazing data and marketing powerhouse, Deluxe. Find more information at https://www.deluxe.com/resources/marketers-alchemy/

Publisher

Deluxe

Category

business · business · technology

Language

en

Explicit

No

First episode

14 Feb 2024

Latest episode

9 Sept 2026

Latest episodes

1 of 36 episodes have a transcript.

1. 

   9 Sept 2026TRANSCRIPT

   Weather, Homes, and Habits: The Signals Behind Every Furniture Sale

   Kathryn Turnoff interviews Benjamin Spiegel, Chief Digital Officer at POLYWOOD, about how weather, homes, and habits signal furniture sales.

2. 

   13 May 2026

   The Data-Driven Playbook for Modernizing Iconic Brands

   This episode, Kathryn Turnoff mixes marketing magic with Matt Repicky, Chief Brands Officer at Tailored Brands.

3. 

   22 Apr 2026

   Hiya's Secret to Compelling Customer Engagement

   This episode, Kathryn Turnoff mixes marketing magic with Corinne Crockett, CMO at Hiya.

Inside a recent episode

Weather, Homes, and Habits: The Signals Behind Every Furniture Sale

Published 9 Sept 2026 · Transcript excerpt

[…] So we actually get our richness from the granular data, not from the averages. So you've spoken about also using years of customer reviews and ratings as your kind of product design engine rather than relying on a design team that works in a silo. How did you operationalize that, turning that unstructured customer feedback into a real data pipeline that shapes your products? So first of all, I love our design team. I just have to give them some credit. And they are great. And even just if they didn't have me today, they still wouldn't make great products. But to answer your question, there were two phases to it. […]

Who has been a guest on Marketer’s Alchemy: Turning Data Into Gold

Names identified in recent episode analyses. Showing up to five guests.

• Benjamin Spiegel
• Lindsay Hanson
• Liz Teran
• Mary Ann Donaghy
• Ari Sheinkin

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

4.7 / 5

23 ratings

Spotify

5.0 / 5

2 ratings

Questions about Marketer’s Alchemy: Turning Data Into Gold