This is the Marketer's Best Friend. On this podcast you'll hear actionable advice and tactics to help marketers more effectively use analytics, data and technology. Tune in weekly to hear interviews, panel discussions, and live events with marketing analytics, technology and strategy experts.
Putting a Strategic Lens on Marketing Operations & Technology | Darrell Alfonso, Director of Marketing Strategy & Operations @ Indeed
On this episode we talk about how to effectively navigate marketing technology and operations with Marketing Ops and MarTech leader Darrell Alfonso (Director of Marketing Strategy & Operations @ Indeed and Author of 'The Martech Handbook')
In this interview we cover:
- How to put a strategic lens on Marketing Operations & Technology.
- Prioritizing communication and teamwork in Marketing Ops.
- The biggest trends in Marketing Tech and how to get ready for them.
- So much more....
Follow Darrell Alfonso (https://www.linkedin.com/in/darrellalfonso/)on Linkedin.
To see clips and additional insight from this episode, follow Datajoin (https://www.linkedin.com/company/18533263/admin/) on Linkedin or go to our website https://datajoin.com/podcast (https://www.datajoin.com/podcast)
12 Dec 2022
The State of Digital Analytics in 2022 | Caroline Accumanno, Director, Digital Analytics @ PVH Corp (Calvin Klein/Tommy Hilfiger etc.)
It's been a little while - but we're back! On this episode we talk about all things Digital Analytics with long time Digital Analytics Expert, Caroline Accumanno.
In this interview we cover:
- Why we're still in the "data wrangling" phase of Digital Analytics.
- What stakeholders and business leaders want from Digital Analytics data and how to deliver it.
- Why it's so hard to work with click stream data, and what your options are.
Follow Caroline Accumanno (https://www.linkedin.com/in/caccumanno/) on Linkedin.
Watch the video version of this episode on YouTube (https://www.youtube.com/channel/UCGXtNHh2XShj9qb8oRFK0eQ).
To see clips and additional insight from this episode, follow Datajoin (https://www.linkedin.com/company/18533263/admin/) on Linkedin or go to our website https://datajoin.com/podcast (https://www.datajoin.com/podcast)
6 Sept 2022
Maximizing The Value of Your Marketing Technology Stack | Garrett Erny - Marketing Technology Consultant, Founder & CEO
On this episode, we interview Garrett Erny, Founder of Marketing Technology Consultancy, Poppy's Tech Aid.
In this interview we cover:
- The marketing operations talent gap.
- Aligning marketing strategy to your technology strategy.
- Tactical examples for data activation.
- How to build effective nurture tracks.
Follow Garrett Erny (https://www.linkedin.com/in/garrettwerny/) on Linkedin.
Watch the video version of this episode on YouTube (https://www.youtube.com/channel/UCGXtNHh2XShj9qb8oRFK0eQ).
To see clips and additional insight from this episode, follow Cameron Warren (https://www.linkedin.com/in/cameronwarren/) on Linkedin.
29 Aug 2022
Marketing Operations and Data Activation | Jeff Cullimore, Director of Marketing Ops @ Coalition
On this episode, we interview Jeff Cullimore, Director of Marketing Operations @ Coalition.
In this interview we cover:
- The challenges of data integration and how to handle them.
- Why integrating your marketing applications matters.
- Making data activation work for your team.
- 3 priorities when starting a new marketing ops role.
- How to maximize your marketing data.
Follow Jeff Cullimore (https://www.linkedin.com/in/jeffcullimore/) on Linkedin.
Watch the video version of this episode on YouTube (https://www.youtube.com/channel/UCGXtNHh2XShj9qb8oRFK0eQ).
To see clips and additional insight from this episode, follow Cameron Warren (https://www.linkedin.com/in/cameronwarren/) on Linkedin.
15 Aug 2022
The Challenges and Benefits of Integrated Marketing | Colby Hooley, Sr. Manager, Marketing Operations @ Lively
On this episode, we interview Colby Hooley, Sr. Manager, Marketing Operations @ Lively.
In this interview we cover:
- What you can accomplish with a 'non-stop barrier smasher.'
- The four pillars of prioritization in marketing ops.
- Tying marketing to what matters to the board.
- Sharing what went wrong with the C-level.
- Dealing with hard conversations when results are bad.
- The value of integrated marketing systems.
Follow Colby Hooley (https://www.linkedin.com/in/colbyhooley/) on Linkedin.
Watch the video version of this episode on YouTube (https://www.youtube.com/channel/UCGXtNHh2XShj9qb8oRFK0eQ).
To see clips and additional insight from this episode, follow Cameron Warren (https://www.linkedin.com/in/cameronwarren/) on Linkedin.
8 Aug 2022
Attribution Is a Signal, Not a Solution | Jason Wilson, SVP, Strategy and Operations @ Strategy Labs
On this episode, we interview Jason Wilson, SVP, Strategy & Operations @ Strategy Labs.
In this interview we cover:
- What a high maturity analytical marketing environment looks like.
- How attribution is one signal among many, not a silver bullet.
- The pitfalls of marketing technology and what to look out for.
- 'Reverse' Attribution
- The Four I's of Personalization
Follow Jason Wilson (https://www.linkedin.com/in/jasonnwilson/) on Linkedin.
Watch the video version of this episode on YouTube (https://www.youtube.com/channel/UCGXtNHh2XShj9qb8oRFK0eQ).
To see clips and additional insight from this episode, follow Cameron Warren (https://www.linkedin.com/in/cameronwarren/) on Linkedin.
1 Aug 2022
The Marketing Single Source of Truth | Chad Warren, Vice President, Marketing Orchestration and Analytics @ MRM-McCann
On this episode, we interview Chad Warren, Vice President, Marketing Orchestration and Analytics @ MRM-McCann.
In this interview we cover:
- How the biggest challenges in marketing teams revolve around organization and process, not technology.
- How a culture of experimentation can make marketing teams more data driven while giving creative teams more room to explore.
- Why the 'single source of truth' database is essential to your marketing team, and how to implement one.
- How to improve marketing maturity at your organization.
Follow Chad Warren (https://www.linkedin.com/in/chadwarren/) on Linkedin.
Watch the video version of this episode on YouTube (https://www.youtube.com/channel/UCGXtNHh2XShj9qb8oRFK0eQ).
To see clips and additional insight from this episode, follow Cameron Warren (https://www.linkedin.com/in/cameronwarren/) on Linkedin.
25 Jul 2022
The State of Marketing Technology in 2022 | Clay Warren - Principal Product Marketing Manager @ Adobe
On this episode, we interview Clay Warren, Marketing Technology and Strategy Expert from Adobe.
In this interview we cover:
- How marketing technology has evolved over the past 20 years and where it is today.
- How lack of marketing maturity and lack of technology integration has led to unfulfilled promises.
- How marketers are tackling the marTech integration problem.
- The 3 biggest challenges in marketing technology.
- 3 recommendations/priorities for your first 6 months in a marketing leadership role.
Follow Clay Warren (https://www.linkedin.com/in/claymwarren/) on Linkedin.
Watch the video version of this episode on YouTube (https://www.youtube.com/channel/UCGXtNHh2XShj9qb8oRFK0eQ).
To see clips and additional insight from this episode, follow Cameron Warren (https://www.linkedin.com/in/cameronwarren/) on Linkedin.
17 Jul 2022
The Mythical Animal Called "Attribution" | The State of Marketing Operations in 2022 w/ Jon Westover
In our kickoff episode, we interview Jon Westover, Email and Marketing Operations Expert and Co-Founder @ Voltage Marketing.
In this interview we cover:
- How Marketing Operations has changed dramatically over the last 4 years.
- The pitfalls of the never-ending pursuit of a perfect attribution model.
- How to define Marketing Operations and the intrinsic value it provides to your organization.
- How to align your communication with how your leadership defines value.
- The 'ideal state' of personalization and automation and how far it actually is from reality.
Follow Jon Westover (https://www.linkedin.com/in/westoverjonathan/) on Linkedin or see what he's working on at https://www.voltagemarketinggroup.com/ (https://www.voltagemarketinggroup.com/#)
Watch the video version of this episode on YouTube (https://www.youtube.com/channel/UCGXtNHh2XShj9qb8oRFK0eQ).
To see clips and additional insight from this episode, follow Cameron Warren (https://www.linkedin.com/in/cameronwarren/) on Linkedin.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
2 ratings
Contact Marketer's Best Friend
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Marketer's Best Friend?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
