Marketers In Capes, hosted by Eytan Buchman, shares rapid-fire practical marketing advice. Each episode asks real marketing heroes, famous or not, how they do what they do so well....and all in just about twenty minutes.
[Learn more at buchman.co.il]
Social media.
You either use it or you're....probably not reading this.
But just like eating pizza - sometimes many times a week - does not a pizza chef make, so too posting crappy posts once a week does not turn you into a social media guru.
Especially not one like Dani Peterman.
He's had hand's on experience crafting company brands on social media that seem like they have way, way more resources behind them than I've come to learn. And they're fun to follow too!
So in this post, I got him to share his playbook (which is shockingly simple), explain a few tricks of the trades that make brands take off, and talk about his tool stack (spoiler alert, it's just LinkedIn's native tool and some productivity tools).
Read more about this episode and snag some key links at buchman.co.il/
8 Jan 2023
Ya'ara Cohen, Head of Marketing @ Empathy
Death comes for everyone.
But Empathy, a startup that helps families deal with the aftermath, is there to help. And it's touting a sack full of awards, including some from Apple and Google.
But seriously, building a globally recognized brand around such a sensitive subject is no easy feat. So in this episode, I chat with Ya'ara Cohen about how she runs marketing at Empathy. We cover a lot in just 23 minutes (22:51, but who's counting) but if someone forced me to summarize it, the highlights are:
How nothing good comes without effort...and how that shaped Empathy's upfront investment in brand
A playbook for how off-the-beaten-track businesses can still get inspiration for marketing
Lessons learned on partner marketing, especially with enterprise partners
How Ya'ara hires
Some freight references...cause why not?
If you liked this, just smash that five star review. Pretty please?
18 Dec 2022
Asaph Schulman, CMO @ Firebolt
Let's talk brand. And SEO. And being irreverent. And while we're at it, let's talk about thought leadership.
In the first episode of a very arbitrarily defined Season 3, Asaph Schulman, the CMO at Firebolt talks about what it's like for a small startup to go up against Snowflake and Google. He also breaks down how he built out their brand (which is, IMHO, outstanding), practical ramifications on things like SEO content, and more.
Honestly, this is just a great episode. Why are you even reading descriptions when you can be frolicking in fields of dandolians or making ChatGPT tell SEO fart jokes?
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