The Marketers In Motion Podcast powered by the West Michigan Chapter of the American Marketing Association. Marketing is our passion, and as a Chapter we hope to inspire dialogue, fuel creativity, and create a community for marketers everywhere. Let the inspiration and dialogue begin.
Inspiring connection in a hybrid workplace is going to be key for fostering a culture of connection. Many of us have gotten used to learning, living, and leading from home. While this has created flexibility and autonomy among teams, this can also create a sense of disconnection and isolation. Demonstrating empathy for the changes we are all going through and understanding ways to restore energy and team member interaction are critical. Today we’ll chat with our guest Mark Ostach as he provides us with ways to reignite human connection in a hybrid workplace leaving you filled with newfound courage to connect.
Mark Ostach
CEO, Leadership Coach & Facilitator
Mark Ostach is on a mission to help professionals, teams, and leaders connect with themselves, each other, and their collective purpose. Ostach’s goal is to restore energy and focus to organizations and individuals battling modern life’s non-stop pace and growing sense of disconnection. A wellspring of energy and born empath, Ostach holds degrees in business, psychology and technology with an interest in behavioral neuroscience.
A recipient of Crain’s Detroit Business 20 in Their 20s and Oakland County’s 40 Under 40 awards, he is determined to remind the world that human connection is the most powerful connection we have. A nationally recognized speaker on Digital Wellness and a frequent contributor to USA Today, Ostach has done two TED talks and spoken to thousands of people all over the country, encouraging them to embrace a culture of digital wellbeing.
Show notes, resources & links available at amawestmichigan.org/ep34
12 Jan 2022
Swimming Through The Data: Demystifying the Complex Simplicity of Data-Driven Marketing
‘Data-driven marketing’ is a broad term referring to the process by which insights from data analysis are used to build targeted marketing campaigns. This process is both art and science. It blends the logical disciplines of data extraction and analysis with the out-of-the-box creativity of which data to unearth, which types of clues to search for within the data mounds, and how to use those insights to your advantage.
Key Takeaways
-Understanding the basic philosophical concepts behind successful data driven marketing, and that they often have very little to do with the data itself.
-Recognizing that there are many aspects to a successful data driven marketing approach that require constant assessment and refinement, rather than just one cookie cutter playbook.
-Recognizing the early warning signs that your data driven marketing campaign may not be on track.
Keith Brophy
COO, ADHD Online
Keith Brophy is a West Michigan-based entrepreneur with a background of building various nationally-focused businesses.Keith is currently COO at ADHD Online, one of the nation’s leading ADHD telehealth providers.Prior to this, Keith launched and served as Director for Business Lab at Emergent Holdings. He has served as State Director of the Michigan Small Business Development Center, CEO of Ideomed, General Manager of Enterprise Services at RCM Technologies, and CEO of Sagestone, among other endeavors. Keith has been on a range of for-profit and nonprofit boards for some of the region’s leading organizations.
He is a past Ernst & Young Michigan Entrepreneur of the Year, and companies he has led have received national accolades in areas including growth and innovation. Keith has been a speaker on future trends including testimony before state and national government bodies on business innovation, and has highlighted emerging marketing trends at the Latin American Marketing Association annual conference, among others.
Show notes, resources & links available at amawestmichigan.org/ep33
19 Oct 2021
More Signal, Less Noise: Finding & Focusing On Metrics That Matter
As the world goes digital, marketers are inundated with data about customer behavior. To avoid being overwhelmed we need to have extreme clarity on the business outcomes we are seeking and the analytics that will guide them. Today we’ll talk about best practices to achieve clarity on those objectives, how to find, and use the right analytics to measure success.
Key Topics
-Assessing Objectives
-Determining Relevant Analytics
-Interpreting The Data
Joel Ombry
Owner, Veracity Mine LLC
Joel Ombry served in various roles including market intelligence, strategy, and analytics at Amway Corp. for over 26 years. Most recently he was a Lead Data Analyst in Digital Analytics in the Technology organization. Prior to Amway, he served as an Intelligence Analyst for the U.S Customs Service. He hails from Michigan and attended the University of Michigan and George Washington University in Washington D.C.
Show notes, resources & links available at amawestmichigan.org/ep32
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