- 16
- Episodes
- 5
- Ratings
- Weekly
- Cadence
- 2019
- First episode
About Marketing 101
Marketing 101 is a podcast dedicated to teaching the basics of marketing to people like you. If you own a business and want to work on your marketing or if you're thinking about starting a business but you're not sure where to start, marketing 101 is the podcast for you. Subscribe today.
- Publisher
- HammerSport Marketing
- Category
- business
- Language
- en
- Explicit
- No
- First episode
- 2 Apr 2019
- Latest episode
- 6 Apr 2026
Latest episodes
16 episodes in the feed.
6 Apr 2026
Don’t stop it. SOP IT!
Every quarter we run the same process for our clients. Tags get updated. Automations get changed. Forms get adjusted. Sequences get rebuilt for the new quarter. Without a document in front of us... this takes hours. Mistakes happen. Things get missed. And the worst part is you pay for it twice... once in the time it takes and again when something downstream breaks because you forgot a step.With the SOP... forty five minutes. (65 taping this video) Executed. Done. Move on. This isn't about being organized for the sake of it. This is about moving the decision out of your brain and into the document. You're not thinking about what to do. You're not thinking about when to do it. You're executing the whole time. And those are two very different modes. One of them is a lot cheaper. We recorded ourselves doing this quarterly maintenance process for a client. Not the whole thing... but enough to show you what it actually looks like when you stop carrying this stuff in your head. Some think SOPs are what you build when you decide to scale.SOPs are what you build BEFORE you scale. They're the thing that will literally make you feel ready. Because all of the mental roadblocks free up... and you're finally allowed to think about what scaling actually means. If you're doing something more than once and it takes cognitive load... you need an SOP for it. The size of your team is irrelevant. Put "SOP" in the comments if you want to hear what it would look like to build these inside your company. That's what we do. All our best, #anEmpire (https://www.linkedin.com/search/results/all/?keywords=%23anempire&origin=HASH_TAG_FROM_FEED) #BuildInPublic (https://www.linkedin.com/search/results/all/?keywords=%23buildinpublic&origin=HASH_TAG_FROM_FEED)
2 Dec 2020
What are some of the basics of Digital Branding?
In this episode of Marketing 101 Podcast, Pat asks Lewis about HammerSport Marketing's second Core Sevice, Digital Branding. Lewis talks a little more about Brand Development, their first Core Service, and then gives some good examples and ideas about what digital branding is and how to do it. If you would like more information about marketing, branding, or technology please comment or find us on one of our business or personal channels. Contact us directly at: https://hammersportmarketing.com/ (https://hammersportmarketing.com/) Instagram: https://www.instagram.com/hammersport_marketing/ (https://www.instagram.com/hammersport_marketing/) And on Facebook at: https://www.facebook.com/HammerSportMarketing (https://www.facebook.com/HammerSportMarketing) LinkedIn at: https://www.linkedin.com/company/hammersportmarketing/ (https://www.linkedin.com/company/hammersportmarketing/) Our Podcast at: https://anchor.fm/marketing101 (https://anchor.fm/marketing101) Other parts of our journey can be found at: http://hammersportracing.com/ (http://hammersportracing.com/) https://www.facebook.com/HammerSportRacing (https://www.facebook.com/HammerSportRacing) https://www.instagram.com/hammersport_racing/ (https://www.instagram.com/hammersport_racing/) Lewis May is at: https://www.instagram.com/lug_nut_lewie/ (https://www.instagram.com/lug_nut_lewie/) https://www.facebook.com/lewis.t.may (https://www.facebook.com/lewis.t.may) https://www.linkedin.com/in/lewistmay/ (https://www.linkedin.com/in/lewistmay/) Riley Seaburg is at: https://twitter.com/RileySeaburg (https://twitter.com/RileySeaburg) https://www.instagram.com/riley.seaburg/ (https://www.instagram.com/riley.seaburg/) https://www.facebook.com/riley.seaburg.5 (https://www.facebook.com/riley.seaburg.5) https://www.linkedin.com/in/rileyseaburg/ (https://www.linkedin.com/in/rileyseaburg/) Pat Greene is at: https://www.instagram.com/hearsayu/ (https://www.instagram.com/hearsayu/) https://www.facebook.com/patrick.greene.524 (https://www.facebook.com/patrick.greene.524) https://www.linkedin.com/in/pat-greene-aa36443/ (https://www.linkedin.com/in/pat-greene-aa36443/)
28 Oct 2020
Examples of Metrics that Indicate Marketing Success
In this episode of Marketing 101 Podcast Pat asks Riley and Lewis about the metrics that are used to measure success in digital marketing. They discuss numerous different Key Performance Indicators, or KPIs, and how different metrics are needed for different industries. If you would like more information about marketing, branding, or technology please comment or find us on one of our business or personal channels. Contact us directly at: https://hammersportmarketing.com/ (https://hammersportmarketing.com/) Instagram: https://www.instagram.com/hammersport_marketing/ (https://www.instagram.com/hammersport_marketing/) And on Facebook at: https://www.facebook.com/HammerSportMarketing (https://www.facebook.com/HammerSportMarketing) LinkedIn at: https://www.linkedin.com/company/hammersportmarketing/ (https://www.linkedin.com/company/hammersportmarketing/) Our Podcast at: https://anchor.fm/marketing101 (https://anchor.fm/marketing101) Other parts of our journey can be found at: http://hammersportracing.com/ (http://hammersportracing.com/) https://www.facebook.com/HammerSportRacing (https://www.facebook.com/HammerSportRacing) https://www.instagram.com/hammersport_racing/ (https://www.instagram.com/hammersport_racing/) Lewis May is at: https://www.instagram.com/lug_nut_lewie/ (https://www.instagram.com/lug_nut_lewie/) https://www.facebook.com/lewis.t.may (https://www.facebook.com/lewis.t.may) https://www.linkedin.com/in/lewistmay/ (https://www.linkedin.com/in/lewistmay/) Riley Seaburg is at: https://twitter.com/RileySeaburg (https://twitter.com/RileySeaburg) https://www.instagram.com/riley.seaburg/ (https://www.instagram.com/riley.seaburg/) https://www.facebook.com/riley.seaburg.5 (https://www.facebook.com/riley.seaburg.5) https://www.linkedin.com/in/rileyseaburg/ (https://www.linkedin.com/in/rileyseaburg/) Pat Greene is at: https://www.instagram.com/hearsayu/ (https://www.instagram.com/hearsayu/) https://www.facebook.com/patrick.greene.524 (https://www.facebook.com/patrick.greene.524) https://www.linkedin.com/in/pat-greene-aa36443/ (https://www.linkedin.com/in/pat-greene-aa36443/)
21 Oct 2020
Marketing 101 Podcast: S4 E4 Can Social Media Help My Business
In this episode of the Marketing 101 Podcast Pat Greene asks the founders of HammerSport Marketing, Lewis May and Riley Seaburg, a few questions about social media marketing. If you would like more information about marketing or branding please comment or find us on one of our business or personal channels. Contact us directly at: https://hammersportmarketing.com/ (https://hammersportmarketing.com/) Instagram: https://www.instagram.com/hammersport_marketing/ (https://www.instagram.com/hammersport_marketing/) And on Facebook at: https://www.facebook.com/HammerSportMarketing (https://www.facebook.com/HammerSportMarketing) LinkedIn at: https://www.linkedin.com/company/hammersportmarketing/ (https://www.linkedin.com/company/hammersportmarketing/) Our Podcast at: https://anchor.fm/marketing101 (https://anchor.fm/marketing101) Other parts of our journey can be found at: http://hammersportracing.com/ (http://hammersportracing.com/) https://www.facebook.com/HammerSportRacing (https://www.facebook.com/HammerSportRacing) https://www.instagram.com/hammersport_racing/ (https://www.instagram.com/hammersport_racing/) Lewis May is at: https://www.instagram.com/lug_nut_lewie/ (https://www.instagram.com/lug_nut_lewie/) https://www.facebook.com/lewis.t.may (https://www.facebook.com/lewis.t.may) https://www.linkedin.com/in/lewistmay/ (https://www.linkedin.com/in/lewistmay/) Riley Seaburg is at: https://twitter.com/RileySeaburg (https://twitter.com/RileySeaburg) https://www.instagram.com/riley.seaburg/ (https://www.instagram.com/riley.seaburg/) https://www.facebook.com/riley.seaburg.5 (https://www.facebook.com/riley.seaburg.5) https://www.linkedin.com/in/rileyseaburg/ (https://www.linkedin.com/in/rileyseaburg/) Pat Greene is at: https://www.instagram.com/hearsayu/ (https://www.instagram.com/hearsayu/) https://www.facebook.com/patrick.greene.524 (https://www.facebook.com/patrick.greene.524) https://www.linkedin.com/in/pat-greene-aa36443/ (https://www.linkedin.com/in/pat-greene-aa36443/)
14 Oct 2020
Marketing 101 Podcast: S4 E3 Brand Development 101
In this Episode, Pat Greene asks Lewis May some seemingly simple questions about Branding and Brand Development. If you enjoy this episode, please leave us a reasonable review. Get marketing help: https://hammersportmarketing.com Follow us: Facebook: https://www.facebook.com/hammersport-marketing Instagram: https://www.instagram.com/hammersport_marketing LinkedIn: https://www.linkedin.com/company/hammersportmarketing Youtube: https://www.youtube.com/channel/UCGD0G9e_-NlcDj3dYcjawDw
7 Oct 2020
Marketing 101 Podcast: S4 E2 - Our MTP and what is that?
In this episode, we continue explaining a little more about our views on marketing and why we do what we do.
30 Sept 2020
Marketing 101 Podcast: S4 E1 Why We're Doing This
Today Pat Greene the Marketing Communications Specialist for HammerSport Marketing asks the founders why are you doing this? How does this podcast help your overall vision in building HammerSport Marketing? All that and more in today's episode of the Marketing 101 Podcast.
16 Mar 2020
Marketing 101 Podcast: S3 E1 - How To Market Your CPG Brand
You have a consumer brand, you're finally in retail stores but there's only one problem. In this episode of Marketing 101 your hosts Lewis and Riley discuss how you're brand can find resolutions to your one problem. If you enjoy this episode, please leave us a reasonable review. Get marketing help: https://hammersportmarketing.com Follow us: Facebook: https://www.facebook.com/hammersport-marketing (https://www.facebook.com/hammersport-marketing) Instagram: https://www.instagram.com/hammersport_marketing (https://www.instagram.com/hammersport_marketing/) LinkedIn: https://www.linkedin.com/company/hammersportmarketing (https://www.linkedin.com/company/hammersportmarketing) Youtube: https://www.youtube.com/channel/UCGD0G9e_-NlcDj3dYcjawDw (https://www.youtube.com/channel/UCGD0G9e_-NlcDj3dYcjawDw)
6 Nov 2019
Marketing 101 Episode 2 of the early days
Brought to you by HammerSport Marketing
16 Aug 2019
Marketing 101 Podcast: S2 E4 - Facebook Secrets
Facebook has a lot of secrets on it's platform for advertisers. Some are well documented, some are not. Today we'll be discussing these secrets and how to use them to leverage profit for your business. Learn about this and more in today’s episode. https://hammersportmarketing.com/podcast (https://www.youtube.com/redirect?event=video_description&v=rX3NiYLJV84&redir_token=tu9fS52bjZz3pQRNMbeHAqLroxh8MTU2Mzk5ODc4NUAxNTYzOTEyMzg1&q=https%3A%2F%2Fhammersportmarketing.com%2Fpodcast) Introducing marketing 101! A new app available in the Google Play Store that will teach you Everything you need to know to start a career in marketing. Link to app: https://play.google.com/store/apps/details?id=com.app.mediabuyingbootcamp (https://play.google.com/store/apps/details?id=com.app.mediabuyingbootcamp) If you haven't tried audible yet and you're looking for a reason to, let me offer you one. Audible is offering a free book to anybody that signs up. That book you've been waiting to buy, it's free on Audible. Click the link below to get it. http://www.audibletrial.com/marketing101 (http://www.audibletrial.com/marketing101)
10 Aug 2019
Marketing 101 Podcast: S2 E3 - Variety Show
This is a new show called Marketing 101. Marketing 101 is a show dedicated to teaching the basics of internet marketing to aspiring entrepreneurs and business owners. In this episode we’re talking with Lewis May and catching up on what he did the last week. Learn about this and more in today’s episode. https://hammersportmarketing.com/podcast (https://www.youtube.com/redirect?event=video_description&v=rX3NiYLJV84&redir_token=tu9fS52bjZz3pQRNMbeHAqLroxh8MTU2Mzk5ODc4NUAxNTYzOTEyMzg1&q=https%3A%2F%2Fhammersportmarketing.com%2Fpodcast) Introducing marketing 101! A new app available in the Google Play Store that will teach you Everything you need to know to start a career in marketing. Link to app: https://play.google.com/store/apps/details?id=com.app.mediabuyingbootcamp (https://play.google.com/store/apps/details?id=com.app.mediabuyingbootcamp) If you haven't tried audible yet and you're looking for a reason to, let me offer you one. Audible is offering a free book to anybody that signs up. That book you've been waiting to buy, it's free on Audible. Click the link below to get it. http://www.audibletrial.com/marketing101 (http://www.audibletrial.com/marketing101)
8 Aug 2019
Branding
This is a new show called Marketing 101. Marketing 101 is a show dedicated to teaching the basics of internet marketing to aspiring entrepreneurs and business owners. In this episode we’re talking branding and why you should think brand instead of sell.. Learn about this and more in today’s episode. https://hammersportmarketing.com/podcast (https://www.youtube.com/redirect?event=video_description&v=rX3NiYLJV84&redir_token=tu9fS52bjZz3pQRNMbeHAqLroxh8MTU2Mzk5ODc4NUAxNTYzOTEyMzg1&q=https%3A%2F%2Fhammersportmarketing.com%2Fpodcast) Introducing marketing 101! A new app available in the Google Play Store that will teach you Everything you need to know to start a career in marketing. Link to app: https://play.google.com/store/apps/details?id=com.app.mediabuyingbootcamp (https://play.google.com/store/apps/details?id=com.app.mediabuyingbootcamp) If you haven't tried audible yet and you're looking for a reason to, let me offer you one. Audible is offering a free book to anybody that signs up. That book you've been waiting to buy, it's free on Audible. Click the link below to get it. http://www.audibletrial.com/marketing101 (http://www.audibletrial.com/marketing101)
23 Jul 2019
Analytics
This is a new show called Marketing 101. Marketing 101 is a show dedicated to teaching the basics of internet marketing to aspiring entrepreneurs and business owners. In this episode we’re talking analytics and why it makes sense to track your numbers. Learn about this and more in today’s episode. https://hammersportmarketing.com/podcast (https://www.youtube.com/redirect?event=video_description&v=rX3NiYLJV84&redir_token=tu9fS52bjZz3pQRNMbeHAqLroxh8MTU2Mzk5ODc4NUAxNTYzOTEyMzg1&q=https%3A%2F%2Fhammersportmarketing.com%2Fpodcast) Introducing marketing 101! A new app available in the Google Play Store that will teach you Everything you need to know to start a career in marketing. Link to app: https://play.google.com/store/apps/details?id=com.app.mediabuyingbootcamp (https://play.google.com/store/apps/details?id=com.app.mediabuyingbootcamp)
15 Apr 2019
5 Things to Get Your Business Online - Part 2
This is the continuation of part one. If you would like more information about marketing, branding or technology please comment or find us on one of our business or personal channels. Contact us directly at: https://hammersportmarketing.com/ (https://hammersportmarketing.com/) Instagram: https://www.instagram.com/hammersport_marketing/ (https://www.instagram.com/hammersport_marketing/) And on Facebook at: https://www.facebook.com/HammerSportMarketing (https://www.facebook.com/HammerSportMarketing) LinkedIn at: https://www.linkedin.com/company/hammersportmarketing/ (https://www.linkedin.com/company/hammersportmarketing/) Our Podcast at: https://anchor.fm/marketing101 (https://anchor.fm/marketing101) Other parts of our journey can be found at: http://hammersportracing.com/ (http://hammersportracing.com/) https://www.facebook.com/HammerSportRacing (https://www.facebook.com/HammerSportRacing) https://www.instagram.com/hammersport_racing/ (https://www.instagram.com/hammersport_racing/) Lewis May is at: https://www.instagram.com/lug_nut_lewie/ (https://www.instagram.com/lug_nut_lewie/) https://www.facebook.com/lewis.t.may (https://www.facebook.com/lewis.t.may) https://www.linkedin.com/in/lewistmay/ (https://www.linkedin.com/in/lewistmay/) Riley Seaburg is at: https://twitter.com/RileySeaburg (https://twitter.com/RileySeaburg) https://www.instagram.com/riley.seaburg/ (https://www.instagram.com/riley.seaburg/) https://www.facebook.com/riley.seaburg.5 (https://www.facebook.com/riley.seaburg.5) https://www.linkedin.com/in/rileyseaburg/ (https://www.linkedin.com/in/rileyseaburg/)
15 Apr 2019
5 Things to Get Your Business Online - Part 1
In this episode, 5 Things to Get Your Business Online, Riley and Lewis talk about life, business, marketing, Facebook advertising, web traffic, conversions, and more. We named it after the overall topic of the 2 hour, 2 part conversation, 5 Thing to Get Your Business Online. Get marketing help: https://hammersportmarketing.com If you would like information on the book, "Spiral Dynamics" go to: https://www.thenextevolution.com/spiral-dynamics/ Our business page to contact us at and learn about our services can be found at: https://hammersportmarketing.com/ And on Facebook at: https://www.facebook.com/HammerSportMarketing/ LinkedIn at: https://www.linkedin.com/company/hammersportmarketing/ and on Instagram at: https://www.instagram.com/hammersport_marketing/ Our Podcast at: https://anchor.fm/marketing101 Other parts of our journey can be found at: http://hammersportracing.com/ https://www.facebook.com/HammerSportRacing IG - @HammerSport_Racing @HammerSport_Marketing
2 Apr 2019
Spiral Dynamics
In this episode, Riley and Lewis discuss Spiral Dynamics. They explain how it relates to critical thinking, and how that impacts marketing. The conversation gets into how people with businesses need help from marketers who understand the principles of Spiral Dynamics. This conversation makes sense of a concept that you may not be aware of. 1 minute basic definition of Spiral Dynamics 3:30 origin of Spiral Dynamics 4:50 dependence on money 7 minutes Spiral Dynamics and how it affects society 9:40 virtue signaling 12:35 What Hammersport Marketing does 17:00 Riley discusses REACH Get marketing help: https://hammersportmarketing.com If you would like information on the book, "Spiral Dynamics" go to: https://www.thenextevolution.com/spiral-dynamics/ Our business page to contact us at and learn about our services can be found at: https://hammersportmarketing.com/ And on Facebook at: https://www.facebook.com/HammerSportMarketing/ LinkedIn at: https://www.linkedin.com/company/hammersportmarketing/ and on Instagram at: https://www.instagram.com/hammersport_marketing/ Our Podcast at: https://anchor.fm/marketing101 Other parts of our journey can be found at: http://hammersportracing.com/ https://www.facebook.com/HammerSportRacing IG - @HammerSport_Racing @HammerSport_Marketing
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