Marketing 101 for Service Professionals

About Marketing 101 for Service Professionals

Digital marketing is evolving faster than ever, and as a chiropractor, you're not just a healthcare provider—you’re also the CEO and marketer of your practice. Without a solid grasp of marketing fundamentals, it's easy to fall for one-size-fits-all strategies that waste time and money. Join us as we break down proven, cost-effective, and innovative marketing tactics designed specifically for chiropractors. From social media mastery to Google Ads that convert, we’ll equip you with the tools to attract more patients, build lasting relationships, and dominate your local market. Stay ahead, stay profitable, and take control of your practice’s growth!

Publisher

Enrico Dolcecore

Category

business

Language

en

Explicit

No

First episode

17 Jan 2023

Latest episode

2 Oct 2026

Latest episodes

1 of 190 episodes have a transcript.

1. 

   2 Oct 2026

   Stop Selling At The Money Talk

   If you’re a chiropractor who cringes at the word “sales,” we get it, but avoiding it doesn’t help your patients say yes to the care they actually need. We dig into a practical truth: the sale doesn’t happen when you slide the fee sheet across the table. Case acceptance is built from the very first touchpoint, and if you try to rescue the whole conversation during the financial presentation, you’re already behind. We walk through the full patient journey from contact to consult to discovery t...

2. 

   25 Sept 2026

   Chiropractors Are Salespeople

   “I didn’t go to chiropractic school to become a salesperson.” We get it. But if patients don’t say yes, the doors eventually close, and nobody gets helped. So we’re saying the quiet part out loud: chiropractors are salespeople, and the ones who thrive are the ones who learn how to communicate value with clarity and integrity, especially when wallets are tight and every decision feels heavier. We dig into why “I just educate patients” is not enough for real case acceptance. Knowledge is...

3. 

   18 Sept 2026

   How Chiropractors Can Win AI Search

   Google used to hand patients a page of options and make them do the homework. Now AI assistants are doing the homework for them, and that changes everything for chiropractors. When someone types, “I’ve had sciatica for six months, I’m in Pittsburgh, I want to avoid surgery, who should I see,” ChatGPT or Gemini may return only two or three names. If you’re not on that shortlist, you’re not in the conversation. We walk through what AI is really looking for: evidence it can verify. That means y...

Inside a recent episode

Practical Podcast Marketing Strategies Revealed

Published 26 Jul 2024 · Transcript excerpt

[…] Marketing it itself. That is a unique thing that I must say I've struggled with and two really don't know where to go when it comes to marketing the podcast. I mean, social media is a great way to kind of blast it and post it. But what have you found successful for marketing? So once you get your show up and running, what's the best way to market it? So I mean, the best way there's a couple different strategies that I'll share with you in your audience. So I mean, number one, being a podcast appearances are really great because when you're on other people's podcasts, their audience are already people that listen to podcasts. […]

Who has been a guest on Marketing 101 for Service Professionals

Names identified in recent episode analyses. Showing up to five guests.

• Dr Mel Krug
• Jen Troy
• Sam Hickey
• Robert Boyston
• Scott Cate

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

9,011

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

5.0 / 5

3 ratings

Podcast Authority Score: 74 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

94

Social presence

0

YouTube

68

Engagement

68

Contact Marketing 101 for Service Professionals

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Marketing 101 for Service Professionals