Unlock your business's full potential with Alpha-level marketing insights. Join Aaron Shishilla, CEO of WolfPack Advising, a leading digital marketing agency, as he shares expert strategies and practical tips to help you dominate your local market. Whether you're looking to refine your business strategy or elevate your marketing game, this podcast is your go-to resource for actionable advice and real-world success stories.
We tell clients not to build their websites with AI. Then we rebuilt the whole WolfPack site with it.
In this episode of Marketing Alpha, Aaron Shishilla shares the real numbers behind the rebuild. He covers why our page-builder WordPress site stopped scaling, the almost-year we spent testing (and dropping) "WordPress killer" platforms, and the setup we finally picked: headless WordPress on Kinsta, an Astro front end on Cloudflare, and Claude Design handing designs off to Claude Code.
Once the design system and setup were locked in, the full build took under two weeks instead of the usual 3–6 months. It cost about $3,000 in AI spend, and 600 URL redirects took a couple of prompts.
Speed isn't the whole story, though. Aaron explains why he still cringes when clients rebuild their sites with AI, and covers the three things that make AI-built websites crash and burn: generic AI copy, stock or AI-made images, and skipped URL redirects. AI didn't replace the expertise. It changed how fast the experts can work.
In this episode:
- Why page builders like WP Bakery, Elementor, and Divi stop scaling
- Custom post types, custom fields, and why headless WordPress won
- How we used Claude Design + Claude Code to ship in under two weeks
- What it actually cost: AI spend vs. a $10–15K+ build from a typical agency
- The URL migration step most AI rebuilds miss
- Why schema markup isn't the SEO game changer AI says it is
- What to lock in first if you're rebuilding with AI anyway
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9 Mar 2026
What Most Pest Control Companies Get Wrong
Joe Jonovich is a Board Certified Entomologist, UF faculty member, and consultant whose clients include Royal Caribbean, Norwegian Cruise Line, and some of the top pest control companies in the country.
He is also a certified expert witness who has testified in multi-million dollar cases.
In this episode, Joe breaks down what most pest control operators get wrong, from termite inspections to service protocols to IPM, and what the best-run companies do differently.
We also get into where AI fits into pest control operations, what it actually takes to build a defensible and professional business, and why the science behind pest management matters more than most owners realize.
16 Oct 2025
We Sold Our Home Inspection Company with Austin Hintze
What’s it really like to build, scale, and sell your own home inspection company? In this episode of Marketing Alpha, Aaron sits down with Austin Hintze — former CEO of Waypoint Property Inspection and co-founder of WolfPack Advising — to share the full story. From helping his dad’s small inspection company grow through smart marketing, to stepping into the CEO role, to ultimately selling the business — Austin opens up about the lessons, mindset, and behind-the-scenes reality of what it takes...
Who has been a guest on Marketing Alpha
Names identified in recent episode analyses. Showing up to five guests.
Eric Bassett
Lenny Gray
Jasmine Almeter
Molly Shoemaker
Tampa Bay Septic
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
269,696
Score snapshot 15 Sept 2025
Apple Podcasts (US)
5.0 / 5
1 ratings
Spotify
5.0 / 5
2 ratings
Podcast Authority Score: 63 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
75
Social presence
94
YouTube
82
Engagement
0
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Questions about Marketing Alpha
Who hosts Marketing Alpha?
host and Aaron host the show. Published by WolfPack Advising.
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