Welcome to Marketing and Everything in Between—your new favorite podcast where marketing gets fun, relatable, and downright entertaining! Hosted by Ife, where she dives into the crazy world of marketing trends, strategies, and everything in between. Each episode is packed with expert insights, laugh-out-loud stories, and practical tips you can actually use (without falling asleep halfway through). If you're a seasoned marketer or just someone who loves to see how brands really work, this is the perfect place to learn, laugh, and level up your marketing game.
In this episode of Marketing and Everything in Between, I’m joined by product marketer and friend, Everest Nwagwu, for an honest conversation about the realities of working in marketing, beyond the polished posts and highlight reels.
We talk about the messy middle: failed ideas, internal politics, shifting strategies, and the pressure to deliver results when things don’t go as planned. More importantly, we unpack what actually makes marketers effective, not just creative.
This episode gives you a real, unfiltered perspective.
12 Mar 2026
The death of "Professional Branding"
In this episode of Marketing and Everything in Between, we unpack why overly corporate branding is losing relevance, and why audiences are increasingly drawn to brands (and people) that feel real, imperfect, and human.
This episode will challenge how you think about professionalism in modern marketing, because in today’s attention economy, connection beats perfection, every time.
26 Feb 2026
Attention is the New Currency
In this episode of Marketing and Everything in Between, we unpack why attention has become the most valuable currency in modern marketing, and why so many brands are spending it carelessly.
We talk about content fatigue, the illusion of visibility, why being loud doesn’t mean being memorable, and why restraint might just be your biggest competitive advantage.
If you’re a marketer, founder, or business leader trying to cut through the noise without becoming part of it, this episode is for you.
Let’s rethink how we earn attention, not just chase it.
11 Feb 2026
Marketing Misses
We’re back, and we’re starting with some honesty.
In this episode of Marketing and Everything in Between season 2, we unpack the marketing habits that didn’t age well while we were away.
A relaxed, honest reset for marketers, founders, and anyone trying to build brands that actually connect.
Let’s rethink what really works.
19 Mar 2025
The Art of Strategy
A good idea is just a wish until you have a strategy to back it up.
For our season finale, we’re diving into what separates brands that thrive from those that just wing it.
In this episode, we break down:
What makes a great strategy (and why most fail before they even start).
The three pillars of successful strategy.
How to turn big ideas into action without getting overwhelmed.
If you’re tired of playing the guessing game and want to execute with clarity and impact, this episode is for you. Let’s end Season 1 on a high note!
Hit play now & let’s get strategic.
5 Mar 2025
Creative Storytelling
Storytelling isn’t just for bedtime, it’s the secret behind the most unforgettable marketing campaigns.
Ever wondered why you remember Nike’s ‘Just Do It’ or Apple’s ‘Think Different’, but can’t recall the last five banner ads you scrolled past? That’s the power of storytelling. It’s not about selling products, it’s about making people feel something.
In this episode, I talk about, the psychology of why stories stick, how brands like Airbnb & Coca-Cola craft narratives that create lasting connections, the secret formula for telling a brand story that captivates, converts, and builds loyalty.
Marketing without storytelling is just noise. So, let’s cut through the clutter and master the art of storytelling, because great brands aren’t built on ads, they’re built on stories.
Hit play now and start crafting narratives that actually matter.
19 Feb 2025
The Psychology of Why People Buy
Have you ever bought something you definitely didn’t need just because it was on sale? Or added something to your cart because everyone else was raving about it? Yeah, same.
Marketing isn’t just about flashy ads, it’s about understanding human psychology. In this episode, we dive into:
The emotional triggers that make people hit "Buy Now"
The cognitive biases brands use to get inside your head.
How personalization & storytelling create irresistible marketing campaigns.
Tune in now, because once you understand the psychology of buying, you’ll never shop (or market) the same way again!
5 Feb 2025
Omnichannel Marketing
We’ve all seen those brands that pop up everywhere. But being on every platform isn’t the goal, creating a seamless, connected experience is.
In this episode, we break down:
What omnichannel marketing really means.
The do’s and don’ts of mastering multiple channels without overwhelming your audience. Case studies of brands like Starbucks & Sephora doing it right, and how small businesses can steal their playbook.
Tune in now & learn how to market smarter, not louder!
25 Dec 2024
The Business of Christmas
Christmas isn’t just a holiday—it’s an economic powerhouse!
In this episode, we talk about the massive business ecosystem behind Christmas, from the multi-billion-dollar holiday retail industry to the psychology of holiday spending. We’ll also explore how seasonal pop-ups and creative marketing innovations keep the festive season alive.
Learn how brands create unforgettable holiday experiences.
Discover what drives our holiday spending habits.
And find out how smaller businesses can sleigh the season without a big budget!
Tune in for a festive mix of insights, stories, and tips to inspire your holiday marketing strategies.
Merry Christmas my beautiful people!!!
11 Dec 2024
Marketing with a Holiday Twist
Marketing expert Emily Morgan and guest industry leaders dive into the science behind this season's most effective holiday ads, revealing how smaller brands can create impactful campaigns without breaking the bank.
27 Nov 2024
AI in Marketing
Marketing expert joins industry experts to explore the transformative impact of AI on marketing, revealing how to trust and leverage AI to drive personalized and efficient campaigns.
13 Nov 2024
Email Marketing is not Dead
Think email marketing is past its prime? Think again! In this episode, we’re discussing why email is still one of the most powerful tools in marketing—if you know how to work it. From crafting killer subject lines to making it personal and weaving stories that keep readers hooked, we’re sharing the secrets to transforming your emails from “meh” to memorable. Tune in and get ready to see email marketing in a whole new light!
30 Oct 2024
Marketing Trends
In today’s episode, we’re breaking down three of the most important trends defining the marketing world right now:
short-form content, authenticity, and sustainability. From the rise of bite-sized media to building genuine connections and embracing eco-conscious strategies, we unpack how these trends are shaping the marketing world. Tune in as we discuss why keeping it real, relevant, and responsible isn’t just a trend—it’s the future of marketing.
15 Oct 2024
The World of Marketing
In this debut episode, we dive into the colorful chaos that is marketing! From why you're being marketed to the second you wake up to how the best campaigns make you feel something deep, plus, we’ll relive some hilariously epic marketing fails that’ll make you wonder, "How did this get approved?" This episode is the perfect intro to a fun, laid-back, and eye-opening marketing journey!
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
3 ratings
Podcast Authority Score: 12 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
11
Social presence
0
YouTube
0
Engagement
32
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