Marketing & Mochas is the go-to podcast for B2B marketers looking to level up. Each episode delivers real, actionable tips from marketing experts. Whether you’re navigating your first campaigns or refining your strategy, you’ll leave every episode feeling inspired, and ready to reach your full potential. Tune in and let’s brew success together!
Hosted by Orelia Baumel.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
EP14. Lead Gen vs. Demand Gen: The Growth Playbook, With Lee Gannon, Cognism
In this episode, I sit down with Lee Gannon, Senior Demand Generation Manager at Cognism, to explore how we can make the switch to a demand generation approach to drive measurable results.
By the end of this episode, you’ll learn:
Why it’s not “lead gen versus demand gen” and how the two fit together
Lee’s framework for a winning demand gen strategy: create, capture, and convert
How to measure success (and why MQLs should be an indicator, but not the goal)
If you’re ready to reach your full potential, this episode will give you the tools to build a demand gen motion that generates pipeline and close deals, and sets your business up for sustainable growth.
Don’t miss this conversation - it will change the way you think about marketing.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
7 Aug 2025
EP13. Stop Calling it ABM, With Ingrid Archer, SPOTONVISION
In this episode, I’m joined by Ingrid Archer, Managing Partner and B2B Marketing Strategist at SPOTONVISION, to discuss what’s new in the ABM world and how AI can supercharge your marketing strategy.
By the end of this episode, you’ll learn:
Why it’s time to stop calling it Account-Based Marketing, and what to call it instead
How to integrate ABM into your broader marketing mix without siloing it
Ingrid’s framework for a winning ABM strategy, from aligning with sales to measuring success
How to use AI to scale your ABM efforts, without losing your human touch.
If you’re working with complex deals, long sales cycles, or high-value accounts, this episode will help you shift from tactical marketing to deliver real measurable impact.
Don’t miss this episode!
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
26 Jun 2025
EP12. Copy that Convert, with Ekaterina (Sam) Howard
Ekaterina (Sam) Howard, B2B conversion copywriter, explores conversion copywriting and its impact on marketing funnels, providing actionable strategies to optimize buyer journeys and align messaging in this interview with the host.
24 Apr 2025
EP11. The Power of Branding, with Natasha Rahman, Snap
In this episode, Natasha Rahman, Group Marketing Manager at Snap, joins me to explore the power of branding and how it can transform your go-to-market strategy.
By the end of this episode, you’ll learn:
How branding can shorten your sales cycle by building trust and credibility early on
Why branding and lead generation work better together, not in silos
The three Cs for a successful campaign: clarity, consistency, customer-centricity
How to measure the impact of your brand campaigns using metrics like direct traffic, SEO performance, and revenue uplift
If you're building, or rebuilding, a brand, this episode is full of actionable insights.
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
21 Mar 2025
EP10. Rebranding Journey & Lessons Learnt, with Adinda Rosyadha, IPM
In this episode, Adinda Rosyadha, Head of Marketing at IPM, shares her experience leading IPM’s rebranding and the key lessons she learnt along the way.
By the end of this episode, you’ll learn:
Why authenticity matters - how to position your brand based on real strengths rather than overpromising
The importance of clear brand guidelines so all teams can align their messaging with the rebrand
How to measure rebrand success, from key metrics to customer perception shifts
If you're considering a rebrand, this episode is packed with actionable insights.
🎧 Listen now!
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
30 Jan 2025
EP9. Cut Through the Noise with Competitive Positioning, with Talya Heller G., Down to a T
Talya Heller G., founder of Down to a T, competitive intelligence & positioning expert, breaks down the essentials of effective competitive positioning. In this episode, we dive into actionable strategies to create a standout competitive edge.
By the end of this episode, you’ll learn:
How to build a clear, impactful positioning that resonates with your audience
Practical ways to help sales teams highlight key differentiators with confidence
Honest and effective tactics to address competitors without losing integrity
Connect with Talya Heller G. on LinkedIn (https://www.linkedin.com/in/talyahellermba18?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAiShIIBVZUwVacHrKkPUkG_sUAvwm9xr-Q&lipi=urn%3Ali%3Apage%3Ad_flagship3_search_srp_all%3BXEN979tzQPm2MAl4POLEsg%3D%3D)
Connect with Orelia on LinkedIn (https://www.linkedin.com/in/or%C3%A9lia-baumel-88a97b151/)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
16 Jan 2025
EP8. The Revenue Marketing Playbook: Aligning Sales and Marketing for Business Impact, with Mark O'Donnell, HubSpot
Mark O'Donnell, Principal Revenue Marketing Manager at HubSpot, shares actionable strategies for aligning marketing with sales to drive measurable revenue growth and customer-centric business results.
2 Jan 2025
EP7. SEO Strategy for Middle and Bottom of the Funnel, with Killian Leahy, ex-Dentsu Ireland
In this episode, Killian Leahy, an SEO Account Director with over 9 years of experience, shares his advice on building effective SEO strategies. At the time of this recording, Killian was working at Dentsu Ireland, where he gained invaluable insights working across B2B sectors. Killian offers practical steps to help you drive organic traffic and engage your audience authentically.
By the end of this episode, you’ll learn:
Techniques for creating valuable, user-focused content that ranks and resonates
Tips on conducting targeted keyword research and leveraging competitor insights
Ways to integrate sales insights into SEO content, meeting prospects’ needs at every stage
Connect with Killian on LinkedIn (https://www.linkedin.com/in/killian-leahy/)
Connect with Orelia on LinkedIn (https://www.linkedin.com/in/or%C3%A9lia-baumel-88a97b151/)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
18 Dec 2024
EP6. Mastering LinkedIn to Drive Business Impact, with Arnaud Renoux, The Scalelab
Arnaud Renoux, co-founder of The Scalelab, shares actionable strategies for leveraging LinkedIn to drive business impact, from building brand trust to generating revenue and long-term results.
2 May 2024
S1.EP5 - Journey to Product-Market Fit, with Joseph Borza, EnergyElephant
Joseph Borza, co-founder & CEO of EnergyElephant, guides us through his journey of achieving product-market fit. He explains the key steps to bridge the gap between your product and the market. He also sheds light on the process of adapting to evolving customer expectations and tailoring your marketing approach to align with your unique growth stage.
By the end of this episode, you'll learn:
What product-market fit is and how to attain it
Strategies for consistently meeting the ever-evolving expectations of your customers
How to approach marketing effectively, aligning with your specific growth stage
Connect with Lisa Cripps on LinkedIn. (https://www.linkedin.com/in/lisaarcher/)
Orelia Baumel: LinkedIn (https://www.linkedin.com/in/or%C3%A9lia-baumel-88a97b151/)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
18 Apr 2024
S1.EP4 - ABM Doesn’t Have to Break the Bank, with Lisa Cripps, Workhuman
Lisa Cripps, ABM Manager, Workhuman, demystifies Account-Based Marketing (ABM). In this episode, we explore fresh perspectives that set ABM apart from traditional marketing.
By the end of this episode, you'll learn:
How to target your most valuable accounts for maximum impact
Practical steps to implement ABM into your startup’s marketing playbook
Effective tactics to launch ABM without breaking the bank
Connect with Lisa Cripps on LinkedIn. (https://www.linkedin.com/in/lisaarcher/)
Orelia Baumel: LinkedIn (https://www.linkedin.com/in/or%C3%A9lia-baumel-88a97b151/)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
4 Apr 2024
S1.EP3 - From Local to Global Marketing, with Aline Melleiro Rheinboldt, Vericode
Aline Melleiro Rheinboldt, Marketing Manager, Vericode, delves into the world of B2B expansion and international brand management. In this episode, we’ll explore how startups can establish their brand presence in new international markets.
By the end of this episode, you will:
Uncover the keys of strategic planning to launch your brand in a new market
Learn how to develop a clear Go-To-Market roadmap with defined stages and KPIs
Gain a deep understanding of the marketing tactics that can be leveraged to establish your brand presence in new international markets
Connect with Aline Melleiro Rheinboldt on LinkedIn (https://www.linkedin.com/in/alinemelleiror/).
Marketing & Mochas: LinkedIn
Orelia Baumel: LinkedIn (https://www.linkedin.com/in/or%C3%A9lia-baumel-88a97b151/)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
21 Mar 2024
S1.EP2 - Strategies to Turn Cold Leads into Meaningful Connections, with Kieran Conlon, Atlantic Sales Consulting
Kieran Conlon, ex-VP Sales, Workhuman, shares the secrets of effective cold outreach. In this episode, we learn the art and science behind creating meaningful connections and convert even the coldest leads.
By the end of this episode, you'll learn:
Strategic approaches to engage with a cold audience
How to stand out from competitors by implementing innovative outreach strategies
Practical steps to develop a winning cold outreach sequence
Connect with Kieran Conlon on LinkedIn (https://www.linkedin.com/in/kieran-conlon-152936/).
Marketing & Mochas: LinkedIn
Orelia Baumel: LinkedIn (https://www.linkedin.com/in/or%C3%A9lia-baumel-88a97b151/)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
12 Mar 2024
S1.EP1 - Marketing & Mochas Trailer
Ready to level up your B2B tech startup? Get ready to elevate your marketing game and drive your startup towards success. Subscribe now and stay tuned for a boost in your marketing journey.
Marketing & Mochas: LinkedIn (https://www.linkedin.com/company/marketingandmochas/)
Orelia Baumel: LinkedIn (https://www.linkedin.com/in/or%C3%A9lia-baumel-88a97b151/)
Hosted on Acast. See acast.com/privacy (https://acast.com/privacy) for more information.
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