Marketing Answers with Jaime Coast

About Marketing Answers with Jaime Coast

Marketing Answers with Jaime Coast is the show for creative business owners who are done with generic advice and ready for real marketing strategy. Hosted by Jaime Coast — former Fortune 500 marketing strategist and founder of a multi-six-figure wedding stationery company — this podcast tackles questions submitted by real business owners, covering everything from getting consistent clients, to handling pricing objections, to converting Instagram viewers to buyers. Not manifestation. Not vibes. No recycled business coach talking points. Just practical marketing strategy from someone who has built campaigns for Nickelodeon, MTV, Comedy Central and more — and then walked away from it all to build a thriving creative business from home. Whether you're a photographer, florist, interior designer, stationer, or any other creative service provider, I'll give you the step-by-step plan to grow your business. 🎙️ New episodes weekly 📩 Submit your questions at marketinganswerspodcast.com/ask (http://marketinganswerspodcast.com/ask)

Publisher

Jaime Coast

Category

business

Language

en

Explicit

No

First episode

19 May 2026

Latest episode

18 Jul 2026

Latest episodes

13 episodes in the feed.

1. 

   18 Jul 2026

   "How I get my dream clients and you can too" Episode 113

   If you're still booking anyone who can fill your calendar (or maybe you're not booking much at all) this episode is going to give you a 5-step process to attracting and booking your dream clients. The clients that value your time and expertise. The clients that want your design vision and signature style (not something from ChatGBT). The clients that get picked up in publications automatically. The clients that are down to do innovative things and help build your portfolio. Not clients that price shop or ghost you. This is the episode for attracting the RIGHT clients, not just any client. Resources mentioned in the episode: Waitlist for my Book Your Dream Clients marketing strategy (launching August 1st)- https://marketinganswerspodcast.com/comingsoon (https://marketinganswerspodcast.com/comingsoon) Download my free planner and venue contact list - https://marketinganswers.myflodesk.com/uz7ujkdl5g (https://marketinganswers.myflodesk.com/uz7ujkdl5g) Episode about how to reach out to planners - Episode 109 My essentials: I couldn’t run my creative business without these tools. Here are some special deals to get you started: 🖥 1 free month of Showit - https://showit.com/r/4z8t4m9x (https://showit.com/r/4z8t4m9x) - my preferred website and client proposal builder 🚀 20% off Dubsado - dubsado.com/?c=coast (http://dubsado.com/?c=coast) code: coast - my favorite client management system for sending invoices, proofs, and more 📧 25% off your first year of Flodesk - https://flodesk.com/c/N6G0FA6U (https://flodesk.com/c/N6G0FA6U)  - my preferred email service provider to create stunning emails easily

2. 

   10 Jul 2026

   "How I got my first client" Episode 112

   Today, I'm talking about how I got my first ever client. What I did to set my brand apart and get clients to choose ME for what I was known for. And I'm also sharing how I got my first client on each platform - Etsy, Instagram, Pinterest, planner referrals, Google / SEO. In this episode: Where I got my first client Where I get the majority of my clients today How to get your first client on Etsy How to get your first client on Instagram How to get your first client on Pinterest How to get your first client on Google How to get planners to refer you Submit your question to be answered on the show: 👉 www.marketinganswerspodcast.com/ask (http://www.marketinganswerspodcast.com/ask) My Essentials Tools I couldn't run my creative business without — with special deals to get you started: 🖥 1 free month of Showit → showit.com/r/4z8t4m9x (http://showit.com/r/4z8t4m9x) — my preferred website builder 🚀 20% off Dubsado → dubsado.com/?c=coast (http://dubsado.com/?c=coast) | code: coast — client management, invoicing, proofs, and more 📧 25% off your first year of Flodesk → flodesk.com/c/N6G0FA6U (http://flodesk.com/c/N6G0FA6U) — beautiful emails, zero stress 💰 $100 back on Gusto - https://gusto.com/d/jaime4e47acac (https://gusto.com/d/jaime4e47acac) - pay employees, contractors, and stay on top of taxes & regulations May contain affiliate links at no cost to you.

3. 

   2 Jul 2026

   "My actual proposal process for booking 5 figure clients" Episode 111

   What if you could see what a successful wedding professional proposal actually looks like? Not a template. Not a theory. But my real proposal for booking $10k+ clients. I can't believe I'm doing this but in this episode I walk you through my marketing strategy for creating killer proposals that convert couples like crazy. In this episode The header trick that convinces couples of your value and defeats price shopping The parts of the proposal you must customize for every couple and the ones that you can re-use over and over again How to overcome the most common sales objections How to communicate your value and why you're worth the prices you're charging My upselling strategy for making even more per proposal (See episode 107 for more information about upselling!) Submit your question to be answered on the show: 👉 www.marketinganswerspodcast.com/ask (http://www.marketinganswerspodcast.com/ask) My Essentials Tools I couldn't run my creative business without — with special deals to get you started: 🖥 1 free month of Showit → showit.com/r/4z8t4m9x (http://showit.com/r/4z8t4m9x) — my preferred website builder 🚀 20% off Dubsado → dubsado.com/?c=coast (http://dubsado.com/?c=coast) | code: coast — client management, invoicing, proofs, and more 📧 25% off your first year of Flodesk → flodesk.com/c/N6G0FA6U (http://flodesk.com/c/N6G0FA6U) — beautiful emails, zero stress 💰 $100 back on Gusto - https://gusto.com/d/jaime4e47acac (https://gusto.com/d/jaime4e47acac) - pay employees, contractors, and stay on top of taxes & regulations May contain affiliate links at no cost to you.

4. 

   23 Jun 2026

   "How I get 5 million views per month on Instagram for my wedding business" Episode 110

   📩 Submit your question for the show: 👉 marketinganswerspodcast.com/ask (http://marketinganswerspodcast.com/ask) What if the secret to 5 million monthly Instagram views wasn't more creativity — it was a better system? In this episode, I'm pulling back the curtain on the exact content strategy I use to generate 5 million views per month on my wedding business Instagram. And yes, it's more repeatable than you think — even during your busiest season. I'll also share the one automation tool that keeps my content working while I'm heads-down on weddings, plus the mindset shift around content creation that most wedding vendors get completely wrong. In This Episode The daily content framework that drives 5 million views per month — and how to scale into it gradually The carousel strategy that keeps your feed performing without burning you out A lesser-known Instagram feature that can dramatically expand your reach with almost no extra effort How to make one piece of content work for days (or weeks) without your audience ever noticing The automation tool I use to keep content running on autopilot during busy season Why the wedding industry's biggest marketing "problem" is actually your biggest content advantage Resources mentioned: Repurpose.io (http://Repurpose.io) - repurpose your content automatically Submit your question to be answered on the show: 👉 [www.marketinganswerspodcast.com/ask](https://www.marketinganswerspodcast.com/ask) (http://www.marketinganswerspodcast.com/ask](https://www.marketinganswerspodcast.com/ask)) My Essentials Tools I couldn't run my creative business without — with special deals to get you started: 🖥 1 free month of Showit → [showit.com/r/4z8t4m9x](https://showit.com/r/4z8t4m9x) (http://showit.com/r/4z8t4m9x](https://showit.com/r/4z8t4m9x)) — my preferred website builder 🚀 20% off Dubsado → dubsado.com/?c=coast (http://dubsado.com/?c=coast) | code: coast — client management, invoicing, proofs, and more 📧 25% off your first year of Flodesk → [flodesk.com/c/N6G0FA6U](https://flodesk.com/c/N6G0FA6U) (http://flodesk.com/c/N6G0FA6U](https://flodesk.com/c/N6G0FA6U)) — beautiful emails, zero stress 💰 $100 back on Gusto - https://gusto.com/d/jaime4e47acac (https://gusto.com/d/jaime4e47acac) - pay employees, contractors, and stay on top of taxes & regulations May contain affiliate links at no cost to you.

5. 

   16 Jun 2026

   "You're not crazy. Reaching out to planners isn't working anymore..." Episode 109

   You're not going crazy — here's why reaching out to planners isn't working The 3 things you need to do to get wedding planners referring you If you've been told that reaching out to wedding planners is a great referral strategy — it is. But the way most creative business owners go about it doesn't work. It's not by sending an intro email. It's not by participating in a styled shoot. And it doesn't matter how beautiful your work is. In this episode I'm breaking down exactly what I did to get referred by celebrity wedding planners and land $10k stationery clients at luxury events — and the three-part framework that actually gets planners excited to send you business. IN THIS EPISODE 1. What happens when you send out cold emails to planners 2. How to lead with value, not just an intro email 3. How to create reciprocal value during and after the project Submit your question to be answered on the show: 👉 www.marketinganswerspodcast.com/ask (http://www.marketinganswerspodcast.com/ask) My Essentials Tools I couldn't run my creative business without — with special deals to get you started: 🖥 1 free month of Showit → showit.com/r/4z8t4m9x (http://showit.com/r/4z8t4m9x) — my preferred website builder 🚀 20% off Dubsado → dubsado.com/?c=coast (http://dubsado.com/?c=coast) | code: coast — client management, invoicing, proofs, and more 📧 25% off your first year of Flodesk → flodesk.com/c/N6G0FA6U (http://flodesk.com/c/N6G0FA6U) — beautiful emails, zero stress 💰 $100 back on Gusto - https://gusto.com/d/jaime4e47acac (https://gusto.com/d/jaime4e47acac) - pay employees, contractors, and stay on top of taxes & regulations May contain affiliate links at no cost to you.

6. 

   12 Jun 2026

   "How can I make time for marketing in my business?" Episode 108

   "How can I make time for marketing in my business?" Episode 108 📩 Submit your question for the show: 👉 marketinganswerspodcast.com/ask (http://marketinganswerspodcast.com/ask) 5 Productivity Hacks for Creative Business Owners If you feel like you're being pulled in too many directions and can't figure out what to focus on — this episode is for you. I'm sharing the exact systems I use to run a multi-six-figure stationery business, produce this podcast, and still show up as class mom at my kid's school picnic. Tip #5 is one most creative business owners are completely sleeping on — don't skip it. In This Episode 1. Batch your days by category 2. My rocks before sand method 3. Parkinson’s Law 4. Multitasking the right way 5. What to outsource in your business Resources Mentioned • Wispr Flow — voice dictation app for capturing ideas on the go • Claude AI — for turning rough notes into structured content • Related episode: How to AI-proof your creative business Submit your question to be answered on the show: 👉 www.marketinganswerspodcast.com/ask (http://www.marketinganswerspodcast.com/ask) My Essentials Tools I couldn't run my creative business without — with special deals to get you started: 🖥 1 free month of Showit → showit.com/r/4z8t4m9x (http://showit.com/r/4z8t4m9x) — my preferred website builder 🚀 20% off Dubsado → dubsado.com/?c=coast (http://dubsado.com/?c=coast) | code: coast — client management, invoicing, proofs, and more 📧 25% off your first year of Flodesk → flodesk.com/c/N6G0FA6U (http://flodesk.com/c/N6G0FA6U) — beautiful emails, zero stress 💰 $100 back on Gusto - https://gusto.com/d/jaime4e47acac (https://gusto.com/d/jaime4e47acac) - pay employees, contractors, and stay on top of taxes & regulations May contain affiliate links at no cost to you.

7. 

   8 Jun 2026

   "How I doubled my average client order value to make more money per project" Episode 107

   📩 Submit your question for the show: 👉 marketinganswerspodcast.com/ask (http://marketinganswerspodcast.com/ask) What if you could double — or even triple — your revenue without finding a single new client? In this episode, I'm breaking down one of the most underused marketing strategies in the creative business world: the upsell. Most creative service providers leave thousands of dollars on the table every single year because they never offer their clients anything beyond the base package. That ends today. I'll cover what an upsell actually is, why it doesn't have to feel pushy or gross, whether it works for service businesses (spoiler: absolutely yes), and I'll walk you through exactly how I use upsells in my own stationery business — from onboarding all the way through to post-project follow-up. In This Episode What an upsell is and why it's one of the highest-ROI marketing strategies available to you right now Why upsells don't have to feel spammy — and the mindset shift that makes selling feel natural How to upsell in a service-based creative business (with specific examples for photographers, artists, and graphic designers) A full walkthrough of my upsell marketing strategy as a stationery designer — at every stage of the client journey How to build passive upsells that make money without you having to ask for anything Submit your question to be answered on the show: 👉 www.marketinganswerspodcast.com/ask (http://www.marketinganswerspodcast.com/ask) My Essentials Tools I couldn't run my creative business without — with special deals to get you started: 🖥 1 free month of Showit → showit.com/r/4z8t4m9x (http://showit.com/r/4z8t4m9x) — my preferred website builder 🚀 20% off Dubsado → dubsado.com/?c=coast (http://dubsado.com/?c=coast) | code: coast — client management, invoicing, proofs, and more 📧 25% off your first year of Flodesk → flodesk.com/c/N6G0FA6U (http://flodesk.com/c/N6G0FA6U) — beautiful emails, zero stress 💰 $100 back on Gusto - https://gusto.com/d/jaime4e47acac (https://gusto.com/d/jaime4e47acac) - pay employees, contractors, and stay on top of taxes & regulations May contain affiliate links at no cost to you.

8. 

   5 Jun 2026

   Episode 106 - "I paid 10k to rebrand my business but I didn't get any sales!"

   📩 Submit your question for the show: 👉 marketinganswerspodcast.com/ask (http://marketinganswerspodcast.com/ask) You just dropped $10K on a new logo and website — and crickets. Sound familiar? In this episode, I'm answering a question from Carole W., who did everything she was told to do to elevate her brand, and still isn't seeing new sales come in. I'm going to tell her exactly why — and it has nothing to do with her new logo. This episode breaks down the real difference between sales and marketing, why so many creative business owners are accidentally skipping the one thing that actually brings in clients, and what to do instead starting today. In This Episode What marketing actually is (hint: it's not just your branding) The 4 P's of marketing — and which one most creative business owners completely ignore Why rebranding feels productive but doesn't generate leads Real examples for artists, stationery designers, and photographers showing the difference between the wrong move and the right one The specific activities that generate clients right now, not 12 months from now Submit your question to be answered on the show: 👉 www.marketinganswerspodcast.com/ask (http://www.marketinganswerspodcast.com/ask) My Essentials Tools I couldn't run my creative business without — with special deals to get you started: 🖥 1 free month of Showit → showit.com/r/4z8t4m9x (http://showit.com/r/4z8t4m9x) — my preferred website builder 🚀 20% off Dubsado → dubsado.com/?c=coast (http://dubsado.com/?c=coast) | code: coast — client management, invoicing, proofs, and more 📧 25% off your first year of Flodesk → flodesk.com/c/N6G0FA6U (http://flodesk.com/c/N6G0FA6U) — beautiful emails, zero stress May contain affiliate links at no cost to you.

9. 

   1 Jun 2026

   Episode 105 - "How do I AI-proof my business?"

   🎙️ Have a question about your business? Submit it at marketinganswerspodcast.com/ask (http://marketinganswerspodcast.com/ask) — I answer real questions from real creative business owners every week. Everyone is panicking about AI stealing their clients. Here's what they're getting wrong. If you're a creative — an artist, designer, photographer, florist — you've probably asked yourself whether AI is coming for your business. In this episode, I'm giving you the honest answer, and a real marketing strategy to future-proof yourself. Here's what most people miss: AI is artificially cheap right now. Not a single AI company is profitable today — they're all VC-backed. When they have to make money, prices go up and casual usage drops. And the clients who were always willing to pay for exceptional creative work? They're still not going to Canva. In this episode, I cover: How we're in an "AI novelty phase" — and what happens when it ends 5 concrete ways to AI-proof your creative business Who AI actually threatens (and who it doesn't) Why your signature style, physical craft, and personality are your biggest competitive advantages right now Whether you're a watercolor artist, calligrapher, interior designer, wedding planner, or any other creative service provider, this episode will help you stop panicking and start positioning. The creative businesses that win aren't the ones trying to out-AI the AI. They're the ones doubling down on what makes them irreplaceably human. Submit your question to be answered on the show: 👉 www.marketinganswerspodcast.com/ask (http://www.marketinganswerspodcast.com/ask) My essentials: I couldn’t run my creative business without these tools. Here are some special deals to get you started: 🖥 1 free month of Showit - https://showit.com/r/4z8t4m9x (https://showit.com/r/4z8t4m9x) - my preferred website and client proposal builder 🚀 20% off Dubsado - dubsado.com/?c=coast (http://dubsado.com/?c=coast) code: coast - my favorite client management system for sending invoices, proofs, and more 📧 25% off your first year of Flodesk - https://flodesk.com/c/N6G0FA6U (https://flodesk.com/c/N6G0FA6U)  - my preferred email service provider to create stunning emails easily

10. 

    28 May 2026

    Episode 104 - "Does Pinterest marketing still work in 2026?"

    📩 Submit your question for the show: 👉 marketinganswerspodcast.com/ask (http://marketinganswerspodcast.com/ask) Is Pinterest still worth your time as a wedding professional in 2026 — or is it a relic of 2011? In this episode, I'm answering that question from listener Kim L., a wedding photographer wondering if Pinterest deserves a place in her marketing strategy. The honest answer: Pinterest still works — but not the way it used to. The wedding professionals winning on Pinterest right now aren't just pinning pretty photos and hoping for the best. They're using an intentional, full-funnel marketing strategy that turns Pinterest into a steady stream of high-intent traffic from couples who are actively looking to book. I'll cover the current state of Pinterest, 5 strategies you can implement today, and the biggest mistake I see wedding professionals make that's costing them clicks, traffic, and bookings. In This Episode The real state of Pinterest in 2026 — what's changed and what still works Why Pinterest traffic is different from every other platform (and why that matters for wedding pros) The demographics that prove Pinterest is absolutely still worth your time 5 Pinterest strategies wedding professionals can implement right now The biggest Pinterest mistake that's killing your conversions — and how to fix it Why Pinterest ads should NOT be your first paid advertising move For the latest Pinterest trends, go to trends.pinterest.com (http://trends.pinterest.com) Submit your question to be answered on the show: 👉 www.marketinganswerspodcast.com/ask (http://www.marketinganswerspodcast.com/ask) My essentials: I couldn’t run my creative business without these tools. Here are some special deals to get you started: 🖥 1 free month of Showit - https://showit.com/r/4z8t4m9x (https://showit.com/r/4z8t4m9x) - my preferred website and client proposal builder 🚀 20% off Dubsado - dubsado.com/?c=coast (http://dubsado.com/?c=coast) code: coast - my favorite client management system for sending invoices, proofs, and more 📧 25% off your first year of Flodesk - https://flodesk.com/c/N6G0FA6U (https://flodesk.com/c/N6G0FA6U)  - my preferred email service provider to create stunning emails easily

11. 

    25 May 2026

    Episode 103: "Does Instagram still work for marketing in 2026?"

    📩 Submit your question for the show: 👉 marketinganswerspodcast.com/ask (http://marketinganswerspodcast.com/ask) Is Instagram still worth your time as a wedding professional in 2026 — or should you be pivoting to TikTok? In this episode, I'm answering that exact question from listener Stephanie, and breaking down the marketing strategy that actually converts Instagram viewers into paying clients. Spoiler: it's not about going viral or chasing followers. With just 2,000 followers, I was generating 5 million reel views per month and booking $8K–$12K packages — and I'm going to show you exactly how. I'll cover the current state of Instagram for wedding pros, three tips to optimize your profile for sales (not just vanity metrics), and the one aspect of Instagram that most wedding professionals are completely sleeping on — stay until the end, because that last tip is where the real sales happen. In This Episode The real state of Instagram for wedding professionals in 2026 Why Instagram is no longer a follower game — and what actually matters now How Gen Z is using Instagram to vet vendors (this will change how you think about your profile) 3 tips to turn your Instagram into a sales-generating marketing strategy — not just a content calendar The most underutilized part of Instagram that wedding pros are ignoring Key Takeaways ✔ You don't need a massive following to generate real revenue from Instagram — you need the right marketing strategy ✔ Your bio and top 3 pinned posts should function as a sales funnel, not just an introduction ✔ Reels drive awareness; Stories drive conversions — most wedding pros are only doing one of these Submit your question to be answered on the show: 👉 www.marketinganswerspodcast.com/ask (http://www.marketinganswerspodcast.com/ask) My essentials: I couldn’t run my creative business without these tools. Here are some special deals to get you started: 🖥 1 free month of Showit - https://showit.com/r/4z8t4m9x (https://showit.com/r/4z8t4m9x) - my preferred website and client proposal builder 🚀 20% off Dubsado - dubsado.com/?c=coast (http://dubsado.com/?c=coast) code: coast - my favorite client management system for sending invoices, proofs, and more 📧 25% off your first year of Flodesk - https://flodesk.com/c/N6G0FA6U (https://flodesk.com/c/N6G0FA6U)  - my preferred email service provider to create stunning emails easily

12. 

    19 May 2026

    Episode 102: "What is the best way to get consistent clients?"

    📩 Submit your question for the show: 👉 marketinganswerspodcast.com/ask (http://marketinganswerspodcast.com/ask) If you've been bouncing between marketing platforms hoping one of them finally clicks — stop. The problem isn't your platform. It's your strategy. In this episode, I'm answering three questions from real creative business owners that get to the heart of why so many creatives struggle to grow consistently. In this episode: Q1 — "What's the best way to get consistent clients?" (from Riley C., Graphic Designer) There is no single silver bullet marketing channel — but there IS a right one for you. I walk through 15 ways to market a creative business, how to pick the one that fits your audience and personality, and why you shouldn't move on until it's making you six figures. Q2 — "What's your response to 'everyone just throws invitations away'?" (from Lindsay G., Invitation Designer) Every creative business has objections standing between you and the sale. I share exactly how I handle this one — including the personal story I tell on discovery calls and in social media that stops this objection before it's even raised. Q3 — "How do I market something couples don't actually need?" (from Sally G.) Spoiler: they do need it — just not in the way you've been thinking. I break down Maslow's hierarchy of needs and how to use consumer psychology to speak directly to the emotional drivers behind every luxury or creative purchase. 📩 Submit your question for the show: 👉 marketinganswerspodcast.com/ask (http://marketinganswerspodcast.com/ask) My essentials: I couldn’t run my creative business without these tools. Here are some special deals to get you started: 1 free month of Showit - https://showit.com/r/4z8t4m9x (https://showit.com/r/4z8t4m9x) - my preferred website and client proposal builder 20% off Dubsado - dubsado.com/?c=coast (http://dubsado.com/?c=coast) code: coast - my favorite client management system for sending invoices, proofs, and more 25% off your first year of Flodesk - https://flodesk.com/c/N6G0FA6U (https://flodesk.com/c/N6G0FA6U)  - my preferred email service provider to create stunning emails easily

13. 

    19 May 2026

    Episode 101: “The world doesn’t need another business coach...”

    Submit your question to be answered on the show: 👉 www.marketinganswerspodcast.com/ask (http://www.marketinganswerspodcast.com/ask) Are you tired of business coaches who talk you in circles and never just tell you what to do? You might not need a coach — you need a real marketing strategy. I'm Jaime Coast, a former Fortune 500 marketing strategist turned multi-six-figure wedding stationery business owner. In this first episode, I'm answering the questions I know are already on your mind: Why should you listen to me? Why am I starting this podcast? And what can you expect from this show? With 15+ years of experience developing marketing strategy for brands like Nickelodeon, MTV, Pepsi Co, Burger King, and Hasbro — and now running my own successful creative business — I'm here to give creative service providers something that's genuinely hard to find: practical, no-fluff marketing advice that actually moves the needle. Sales. Not Vibes. Strategy. Not Manifestation. Just real marketing strategy built for real creative businesses. 🎙️ In this episode: How I'm the anti-business-coach — and why that matters for you My 15+ year marketing background and what it means for your business What I'm building for creative entrepreneurs (and why it's different) What to expect from Marketing Answers episodes in the future. Submit your question to be answered on the show: 👉 www.marketinganswerspodcast.com/ask (http://www.marketinganswerspodcast.com/ask) My essentials: I couldn’t run my creative business without these tools. Here are some special deals to get you started: 1 free month of Showit - https://showit.com/r/4z8t4m9x (https://showit.com/r/4z8t4m9x) - my preferred website and client proposal builder 20% off Dubsado - dubsado.com/?c=coast (http://dubsado.com/?c=coast) code: coast - my favorite client management system for sending invoices, proofs, and more 25% off your first year of Flodesk - https://flodesk.com/c/N6G0FA6U (https://flodesk.com/c/N6G0FA6U)  - my preferred email service provider to create stunning emails easily

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