Welcome to Marketing Automation Quick Tips, the show where I ponder all things marketing and automation related and give actionable advice for your business in under 5 minutes.
As mentioned in this short show, we're looking for guests to be a part of this new podcast either as an expert that wants to share knowledge or as a business owner that wants to learn how to take their marketing automation to the next level!
Drop us an email at elevate@nbs.fm to let us know if you're interested. We'd love to have you on the show.
The first episode of Elevate & Automate will be dropping in the next couple of weeks on this very feed so stay tuned :)
13 Jul 2018
What Happened This Week #2
It's Friday so it's another quick wrap up of the wins this week at Tribecto HQ!
The blog post mentioned in this episode - http://tribecto.com/marketing-automation/tagging-segmentation-marketing-automation-beginners/
Got questions or need help with your automation? Let me know at sam@tribecto.com or check out tribecto.com
11 Jul 2018
Industry Average Email Open Rates
I get asked a lot about open rates - whats good? whats bad?
This morning I was reading a great report called the "Email Marketing and Marketing Automation Excellence 2018" by Smart Insights and GetResponse which contained some great information on industry average open rates.
In todays episode I'm pondering those rates and the state of email open rates in general.
Find the report here - https://www.smartinsights.com/lead-generation/marketing-automation/global-email-marketing-and-marketing-automation-roi-benchmarks-2018/
Got questions or need help with your automation? Let me know at sam@tribecto.com or check out tribecto.com
10 Jul 2018
When To Use Tasks In Your Automation Workflows
Why use tasks when we're talking about automation? Well, not all things can or should be automated.
In this episode I'm diving into when you should consider using tasks and how to identify those steps in your processes that are best suited to be handled by a human rather than your automation platform.
Got questions or need help with your automation? Let me know at sam@tribecto.com or check out tribecto.com
9 Jul 2018
Page Visit Actions For Huge Engagement
In this episode I'm talking about how to use website page visits as triggers for actions that create huge engagement with your leads and customers.
It's super important to get creative with this feature so that you are able to stand out from the crowd and speak to your audience at the most relevant time.
Got questions or need help with your automation? Let me know at sam@tribecto.com or check out tribecto.com
6 Jul 2018
Whats Happened This Week #1
I want to try something a little bit different for this episode. I'm going to be sharing with you some of the ups and downs that have happened on my entrepreneurial journey this week.
Don't worry, there will still be some actionable insights and ideas but I thought it would be fun to put them into my real life context and try something a little different for Fridays.
Got questions or need help with your automation? Let me know at sam@tribecto.com or check out tribecto.com
5 Jul 2018
Creating Forms That Convert
In todays episode I'm relaying some information that I was reminded of this morning when watching an reading a great post over on https://conversionxl.com/
Tom New, founder of Formissimo was giving the data on how to create forms that convert. I wanted to share my top three takeaways from the piece and give you some actionable advice that you can implement straight away.
The blog post referenced in this podcast can be found here - https://conversionxl.com/blog/form-design-best-practices/
Got questions or need help with your automation? Let me know at sam@tribecto.com or check out tribecto.com
4 Jul 2018
Nurturing “Lost” Sales For Future Growth
Today I'm talking about the topic of "lost" sales and how we can use the loss reasons to build valuable content and automate for future growth.
Got questions or need help with your automation? Let me know at sam@tribecto.com or check out tribecto.com
3 Jul 2018
Increasing event registrations with automation
Today I'm diving into a specifc use case xample of how automation can increase results and we're talking about events. I'll be giving some actionable tips on automating follow up and creating more touch points to increase your event registrations.
Got questions or need help with your automation? Let me know at sam@tribecto.com or check out tribecto.com
2 Jul 2018
Automate customer loyalty
I this episode I wanted to explore some ideas around how automation can be used to increase customer or brand loyalty, create repeat customers and allow you to gather feedback to improve your service.
This was done on the fly guys so excuse the jumping around but just wanted to throw some ideas out around this subject.
Got questions or need help with your automation? Let me know at sam@tribecto.com or check out tribecto.com
29 Jun 2018
Tagging and segmentation techniques
Call the police, I've gone over the 5 minute time limit today, but I think this is an important category that I regularly get asked about by my clients. I'm covering three high level tag categories that I advise we all think about when creating a tagging structure.
Please note, there is no right or wrong way to tag your contacts but it's great to keep things as simple as possible by having a well defined structure.
Got questions or need help with your automation? Let me know at sam@tribecto.com or check out tribecto.com
28 Jun 2018
Scoring leads to prioritise follow up
Most automation systems allow you to score your leads to prioritise your sales follow ups. In this episode I'm covering 2 methods that I see work really well for my clients.
Got questions or need help with your automation? Let me know at sam@tribecto.com or check out tribecto.com
27 Jun 2018
Writing a winning welcome email
In this episode I'm talking about a common thing that my clients ask about - writing good welcome emails. There are three key things that you need to consider when writing a winning welcome email for your email marketing efforts.
Got questions or need help with your automation? Let me know at sam@tribecto.com or check out tribecto.com
26 Jun 2018
Sales outreach automation
In todays episode I'm covering sales outreach automation tool, the difference between them and marketing automation tools as well as giving a few tools for you to look into.
Tools mentioned:
https://reply.io/
https://www.outreach.io/
https://quickmail.io/
Got questions or need help with your automation? Let me know at sam@tribecto.com or check out tribecto.com
23 Jun 2018
A/B split testing FTW
In this episode I'm giving some quick tips on split testing, what it is, when its relevant and a few ideas on how to use split tests to improve results.
To see the split testing relevancy tool mentioned in this episode head to https://abtestguide.com/calc/
Got questions or need help with your automation? Let me know at sam@tribecto.com or check out tribecto.com
21 Jun 2018
The importance of call to action
In this episode I’m talking about how call to action can have a negative impact on your marketing automation if not done right. Listen to the episode to hear my quick tips on how to create a CTA that helps your get the best results.
Got questions or need help with your automation? Let me know at sam@tribecto.com or check out tribecto.com
21 Jun 2018
Create content that increases sales
In this episode I wanted to talk about a less traditional use of content which involves designing pieces specifically for moving leads and prospects towards a buying decision, rather than creating content to capitalise on keywords and achieve higher search engine rankings.
Got questions or need help with your automation? Let me know at sam@tribecto.com or check out tribecto.com
19 Jun 2018
Qualify Your Leads For Greater Success
Talking about lead qualification and how it can help your business focus on the leads that are most important to you.
Got questions or need help with your automation? Let me know at sam@tribecto.com or check out tribecto.com
18 Jun 2018
3 Email Automations Every Business Should Have
3 simple email marketing automations that every business should have. These are simple but effective campaigns for brand building, trust building and generating more sales.
Got questions or need help with your automation? Let me know at sam@tribecto.com or check out tribecto.com
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