Marketing Case Bootcamp

About Marketing Case Bootcamp

Marketing Case Bootcamp Podcast squeezes real‑world cases, cutting‑edge marketing‑tech updates, and the week’s biggest industry news into punchy, coffee‑chat episodes. We spot the business glitch, sketch a smart plan, showcase the tools shaping tomorrow, and turn insight into clicks and cash. Perfect for commute learning, interview prep, or sparking next‑level ideas—hit play, stay current, and start solving.

Publisher

Marketing Case Bootcamp

Category

business

Language

en

Explicit

No

First episode

12 May 2025

Latest episode

29 May 2026

Latest episodes

24 episodes in the feed.

1. 

   29 May 2026

   Lead Scoring | Why One Number Sends Reps After the Wrong Leads

   Most lead scoring models hand sales a single 0-to-100 number that is secretly answering two different questions at once: is this the right kind of buyer, and are they ready to buy now. This episode unpacks why that single score quietly misroutes your reps — sending them after a college student poking around the pricing page instead of a perfect-fit VP who went quiet — and walks through the fit-versus-intent framework that fixes it. The whole thing runs on a worked B2B SaaS example: 1,000 marketing leads a month against a five-rep SDR team that can only seriously work about 300 of them. What we cover: Why behavioral points (pricing-page visits, demo views, repeat sessions) compound while firmographic fit points stay capped — and how that skews the top of every single-score list Building the fit score from two years of closed-won data, weighted for which accounts retain, not just which ones sign Why intent is perishable — scoring behavioral signals on a decay curve so a 60-day-old pricing visit stops counting as "hot" The fit-vs-intent 2x2 and its four quadrants: Priority, Nurture, Triage, and Hold — and the play for each The SDR-capacity math: how a single-score model burns roughly 210 conversations a month on a pool that closes at 1% The reallocation — working 130 routed leads instead of 300, with the deal count holding and half the rep capacity freed Two changes to make this week: gate intent behind a real fit floor, and add decay to every behavioral signal Closing question we leave you with: if you split your current leads into this two-by-two grid today, how many of your sales team's hours are being burned chasing fake intent in the trap quadrant? Go to marketingcasebootcamp.com for hands-on case simulation practice on this exact business problem — build the routing rules and capacity math the way you would on the job. If this one helped, share with other marketer folks.

2. 

   22 May 2026

   Google Marketing Live 2026 | The Year Execution Moved to Gemini

   Google held Marketing Live 2026, and under the product news there was a single through-line: the parts of a marketer's job that used to be done by hand — writing the ad, picking the keyword, building the lead form, reading the report — are being handed to Gemini. This episode walks the five shifts that follow from that change, who is actually writing the words your customers read now, and where Google's own headline numbers deserve a skeptical read. What we cover: Why AI Mode (1B+ monthly users) and AI Overviews (2.5B+) change what you optimize for — the shape of the query, not the ranking Ads that became answers: Conversational Discovery, Highlighted Answers, AI-Powered Shopping, and a Business Agent for Leads — all composed by Gemini Universal Commerce Protocol and the Universal Cart: agentic checkout with Nike, Sephora, Target, Walmart, and Wayfair across a 60-billion-listing Shopping Graph Gemini in the back office: Ask Advisor across Ads/Analytics/Merchant Center, Asset Studio, Meridian moving into Analytics 360, and Qualified Future Conversions YouTube as a performance engine: Shorts incrementality (45% not on TikTok, 65% not on Reels), Demand Gen product feeds, and Ask YouTube Where to keep your skeptic hat on: $6 back per $1, +15% conversions, 82% of discovery journeys — Google's own marketing math The one concrete move this week: run a real high-intent query in AI Mode and read how Gemini describes your brand Closing question we leave you with: As AI-native search and agentic commerce become the default standard, what happens to the challenger brands and the new startups that don't have massive feeds of historical data to train these AI agents? How do you break into an AI's consideration set when the machine already thinks it knows the best answer? Go to marketingcasebootcamp.com (https://www.marketingcasebootcamp.com) to get hands-on case simulation practice on the exact decisions behind these AI shifts — you learn this by making the calls, not just hearing the theory. And please share this breakdown with other marketer folks so they can build their quantitative judgment too. Read the full written blog on Marketing Case Bootcamp (https://www.marketingcasebootcamp.com). Read the announcements on the Google Ads & Commerce blog (https://blog.google/products/ads-commerce/).

3. 

   19 May 2026

   First 90 Days as a Marketing Hire | The Diagnose, Build, Ship Playbook

   The marketers who get promoted within their first 18 months don't ship a flagship campaign in month one — they spend 30 days listening, 30 days building one thing, and 30 days shipping one named result. This episode unpacks the diagnose-build-ship playbook for the first 90 days as a new marketing hire, with concrete deliverables at each checkpoint: the day-30 audit memo, the day-60 experiment, and the day-90 result memo with a CFO-recognized number on it. It also doubles as an interview framework — a question you can bring to your final round to find out whether the company has actually thought about your role. What we cover: Why the dashboard you walk into on day one is lying to you — and why your week-four campaign will land on top of that lie Phase 1 (days 1-30): the three diagnose moves — reading four quarters of internal reports, the 30-minute adjacent-team conversations, and auditing one number end-to-end The day-30 memo as both a deliverable AND your protection if the role doesn't work out Phase 2 (days 31-60): how to pick the ONE thing — small enough to finish, tied to a CFO-recognized metric, testing a broken assumption from your diagnose memo Why writing down your test design and success threshold BEFORE the data comes in protects you from goalpost-moving Phase 3 (days 61-90): the result memo with the number front and center, the cross-functional sponsor, and the reversible-rollout tripwire How to use this same framework in your final-round interview to evaluate whether the role is actually right for you Three things to do this week — pick the audit number, schedule the five adjacent-team conversations, block out four Fridays for memo-writing Closing question we leave you with: if you're already in your first 90 days, what's the one number on your dashboard you'd most want to be able to defend — and have you started the audit yet? Go to marketingcasebootcamp.com for hands-on case simulation practice on this exact career scenario — work through real first-90-days decision artifacts the way you'd build them on the job. If this one helped, share your journey with other marketer folks.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

7 ratings

Spotify

5.0 / 5

7 ratings

Podcast Authority Score: 13 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

13

Social presence

0

YouTube

0

Engagement

32