

Marketing Chat with Casey & Kevin
Casey Watkins & Kevin Adams
- 13
- Episodes
- 2022
- First episode
About Marketing Chat with Casey & Kevin
Casey & Kevin chat with different marketers each week to uncover new tips and tricks to help build your business online!
- Publisher
- Casey Watkins & Kevin Adams
- Category
- business
- Language
- en
- Explicit
- Yes
- First episode
- 6 Sept 2022
- Latest episode
- 24 Apr 2024
Latest episodes
13 episodes in the feed.

24 Apr 2024
After Hours Marketing Talk With Casey & Kevin
View Video https://www.youtube.com/watch?v=Kn8zI40o4z4 (https://www.youtube.com/watch?v=Kn8zI40o4z4) Web Hosting: WPX: https://wpx.net/?affid=11641 (https://wpx.net/?affid=11641) Kinsta: https://kinsta.com/?mkrc=ULWXBX (https://kinsta.com/?mkrc=ULWXBX) AI Articles TryJournalist: https://tryjournalist.com/?via=tekcritic (https://tryjournalist.com/?via=tekcritic) AI Videos Ossa: http://ossa.ai/?ref=tekcritic (http://ossa.ai/?ref=tekcritic) Keyword Research Tools: KWHero: https://kwhero.com/?ref=4965 (https://kwhero.com/?ref=4965) Amazon Support Link: (For Your Everyday Shopping) https://amzn.to/3xmUktc (https://amzn.to/3xmUktc)

14 Oct 2022
Brand & Platform Marketing with Bonnie Stefanick - Marketing Chat with Casey & Kevin
Bonnie Stefanick is US Platform Strategy Group Director at EssenceMediacom, with responsibility for platform strategy and implementation. Prior to joining EssenceMediacom, Bonnie worked in marketing technology, leading both in-house and agency teams. Bonnie is notable for leveraging technology to drive synergy between growth and brand marketing in startup and enterprise settings across consumer finance, CPG, retail, and healthcare categories. Hosts: Casey Watkins - https://SithMarketing.com/ (https://SithMarketing.com/) Kevin Adams - https://predictiveonlinemarketing.com/ (https://predictiveonlinemarketing.com/)

23 Sept 2022
GA4 Analytics with Julie Jones - Marketing Chat with Casey & Kevin
Julie Jones excels at creating short- and long-term plans that focus on increasing revenue and conversion. She has overseen Google Tag Manager and Google Analytics implementations for both startups and Fortune 500 companies throughout her career. Julie has also created the website learnwebanalytics.com to help educate marketers about the world of website analytics. In her current role at Baylor Scott & White, her focus is on implementing web and app analytics solutions and enhancing current data hygiene practices. Through this, she improves the ability for hospitals and physicians to make data-driven marketing decisions. Hosts: Casey Watkins - https://SithMarketing.com/ (https://SithMarketing.com/) Kevin Adams - https://predictiveonlinemarketing.com/ (https://predictiveonlinemarketing.com/)

22 Sept 2022
eCommerce & SEO with Minh Nguyen
"Minh Nguyen, SEO Manager at Mixbook, has 14+ years of experience in eCommerce and SEO. In his free time, Minh is either spending time with his family, playing games, or working on his side hustles. He has a lot of hobbies but you can usually catch him talking about food, board games and personal finance." Hosts: Casey Watkins - https://SithMarketing.com/ (https://SithMarketing.com/) Kevin Adams - https://predictiveonlinemarketing.com/ (https://predictiveonlinemarketing.com/)

9 Sept 2022
Helpful Content, Scripts, & Conferences - Marketing Chat with Casey & Kevin
Hosts: Casey Watkins - https://SithMarketing.com/ (https://SithMarketing.com/) Kevin Adams - https://predictiveonlinemarketing.com/ (https://predictiveonlinemarketing.com/) Content Discussed: https://www.stateofsearch.org/ (https://www.stateofsearch.org/) https://adworldconference.com/ (https://adworldconference.com/)

7 Sept 2022
Engineering Sales with Craig Andrews
Guest: Craig Andrews Craig Andrews is the Principal Ally and founder of marketing agency allies4me. Using a proven method that mimics the stages of courtship, allies4me helps companies find strangers and convert them into high-paying customers. An eight-stage Customer Value Journey is the framework that leads someone from first contact to post purchase. Add value at each and every stage of the journey. A First-Time Offer (FTO) is like a coffee date. It’s a low-commitment and low-risk way to test the relationship. When you do this well, your prospect starts asking you to “close the deal.” This relational framework builds trust faster. It drives revenue faster. And it strengthens customer loyalty after the purchase. Craig and the allies4me team are consummate students of psychology and use these insights to supercharge sales engines for clients. https://allies4me.com/sith/ (https://allies4me.com/sith/) https://www.linkedin.com/in/craig-andrews/ (https://www.linkedin.com/in/craig-andrews/) https://www.facebook.com/CraigAndrewsMarketing (https://www.facebook.com/CraigAndrewsMarketing) Hosts: Casey Watkins - https://SithMarketing.com/ (https://SithMarketing.com/) Kevin Adams - https://predictiveonlinemarketing.com/ (https://predictiveonlinemarketing.com/) Content Discussed: https://www.amazon.com/dp/B01COR1GM2 (https://www.amazon.com/dp/B01COR1GM2) https://www.amazon.com/dp/163286424X (https://www.amazon.com/dp/163286424X) https://www.youtube.com/watch?v=e19C-yUnak0 (https://www.youtube.com/watch?v=e19C-yUnak0)

7 Sept 2022
Marketing eCommerce with Ryne Landers
Guest: Ryne Landers Ryne is a full-stack digital marketer with over a decade of experience, with focuses on SEO, advanced web analytics architecture and deployments, and eCom. He currently works at Boston Consulting Group in the Digital Ventures division, and previously led teams at award winning digital agencies in DFW. https://linkedin.com/in/RyneL (https://linkedin.com/in/RyneL) https://bcgdv.com/ (https://bcgdv.com/) https://bcgdv.medium.com/ (https://bcgdv.medium.com/) Hosts: Casey Watkins - https://SithMarketing.com/ (https://SithMarketing.com/) Kevin Adams - https://predictiveonlinemarketing.com/ (https://predictiveonlinemarketing.com/)

7 Sept 2022
Growing Your TIkTok with Sarah Ciociola
Guest: Sarah Ciociola Sarah is the Paid Media Director at PCG Digital. Overseeing the agencies Paid and Social Media teams allows her to connect dots often lost and overlooked with dealers Paid Media efforts. What Sarah loves most about working in the automotive space is the immense amount of creativity and collaboration that goes into dealerships digital marketing efforts. Sarah is currently working with the PCG’s Paid and Social Media teams to create hand in hand Paid Media Strategies for the Automotive Industry. https://www.linkedin.com/in/sarahciociola/ (https://www.linkedin.com/in/sarahciociola/) https://pcgdigital.com/ (https://pcgdigital.com/) Hosts: Casey Watkins - https://SithMarketing.com/ (https://SithMarketing.com/) Kevin Adams - https://predictiveonlinemarketing.com/ (https://predictiveonlinemarketing.com/)

7 Sept 2022
Content Marketing with Dr Karen Finn
Karen leads the KJ Content Marketing Team. She knows the tremendous challenges of being an entrepreneur and what it takes to nurture a simple idea into a profitable business. She began her work life in high-tech manufacturing R&D and IT. After her divorce, she changed her career path and became a healing professional. Now, she happily combines her more than 20 years of experience in both these realms to help her clients grow their businesses online. In her personal life, Karen almost lives in the country and is surrounded by the people and pets she loves. https://kjcontentmarketing.com/ (https://kjcontentmarketing.com/) Hosts: Casey Watkins - https://SithMarketing.com/ (https://SithMarketing.com/) Kevin Adams - https://predictiveonlinemarketing.com/ (https://predictiveonlinemarketing.com/) Content Discussed: https://www.amazon.com/dp/1401967574 (https://www.amazon.com/dp/1401967574) https://www.upwork.com/ (https://www.upwork.com/) https://www.amazon.com/dp/1585429937 (https://www.amazon.com/dp/1585429937)

7 Sept 2022
Trust, Truth and Transparency with Tim Shane
Guest: Tim Shane Tim has been pioneering the digital frontier since the early days of the TRS80 and 300 baud modem on the Commodore 64. He attended his first DFWSEM meeting in 2011 as a District Manager for the Better Business Bureau and has been a champion and advocate for the group since. Over the years he has been involved in promoting trust, truth and transparency as well as mission-driven non-profit organizations. In 2021 he moved to Louisiana to become a President in the BBB system and currently serves as a Director of Development helping many opTIMize their well earned reputation with BBB, Yelp, Google, Trust Pilot and emerging technologies. https://shane-arts.com (https://shane-arts.com) https://t3results.com/ (https://t3results.com/) Hosts: Casey Watkins - https://SithMarketing.com/ (https://SithMarketing.com/) Kevin Adams - https://predictiveonlinemarketing.com/ (https://predictiveonlinemarketing.com/) Content Discussed: https://www.bbb.org/ (https://www.bbb.org/) https://www.yelp.com/ (https://www.yelp.com/) https://greencheck.ai/ (https://greencheck.ai/) https://www.trustpilot.com/ (https://www.trustpilot.com/) https://www.tripadvisor.com/ (https://www.tripadvisor.com/) https://nextdoor.com/ (https://nextdoor.com/) https://darrenhardy.com/darrendaily-on-demand/ (https://darrenhardy.com/darrendaily-on-demand/) https://www.amazon.com/dp/1416549005 (https://www.amazon.com/dp/1416549005)

7 Sept 2022
Podcasting with Robert Riggs
Guest: Robert Riggs Robert is a Peabody Award Winning investigative reporter and creator of the True Crime Reporter™ podcast. The True Crime Reporter® Podcast takes listeners inside “the yellow crime scene tape” where most true-crime podcast hosts have never dared to venture. He launched the Webby Award-winning podcast in late 2020 with a 17-part series about serial killer Kenneth McDuff. The former death row inmate was released on parole under a cloud of corruption. McDuff started a killing spree the day after he walked out of prison a free man. Riggs turned his story about McDuff into a 5-part streaming television series titled Freed To Kill. The hit series premiered on Fox Nation in March 2022 and was honored with a 2022 Silver Telly Award two months later for best documentary. Riggs was an embedded reporter with the Army unit that led the invasion of Iraq in 2003, and he also covered Gulf War I. His assignments have included covering the White House, Congress, Pentagon, and State Department during the administrations of President Ronald Reagan and President George H.W. Bush. He has appeared as a guest correspondent on ABC Nightline with Ted Koppel, CNN, and ESPN. CBS 60 Minutes and CBS News Online featured his investigative reports from Iraq. Riggs is a member of the FBI’s North Texas Chapter of InfraGard, which was formed in response to the 9/11 terror attacks. He is also a longtime member of the Investigative Reporters & Editors (IRE). https://www.truecrimereporter.com (https://www.truecrimereporter.com) https://linktr.ee/True_Crime_Reporter (https://linktr.ee/True_Crime_Reporter) Hosts: Casey Watkins - https://SithMarketing.com/ (https://SithMarketing.com/) Kevin Adams - https://predictiveonlinemarketing.com/ (https://predictiveonlinemarketing.com/) Content Discussed: https://2022.podcastmovement.com/ (https://2022.podcastmovement.com/) https://sparktoro.com/ (https://sparktoro.com/) https://cex.events/ (https://cex.events/) https://www.amazon.com/dp/B09XM4LB97 (https://www.amazon.com/dp/B09XM4LB97)

7 Sept 2022
Google Analytics / Nerding Out Night with Jenna WIlliams
Guest: Jenna Williams Hosts: Casey Watkins - https://SithMarketing.com/ (https://SithMarketing.com/) Kevin Adams - https://predictiveonlinemarketing.com/ (https://predictiveonlinemarketing.com/) Content Discussed: https://www.stateofsearch.org/ (https://www.stateofsearch.org/) https://answerthepublic.com/ (https://answerthepublic.com/) https://ahrefs.com/ (https://ahrefs.com/) https://ga-dev-tools.web.app/campaign-url-builder/ (https://ga-dev-tools.web.app/campaign-url-builder/) https://www.hotjar.com/ (https://www.hotjar.com/) https://www.youtube.com/user/LovesData (https://www.youtube.com/user/LovesData) https://www.youtube.com/c/SimoAhava (https://www.youtube.com/c/SimoAhava)

6 Sept 2022
Google Business Profile - Growing Your Business with Kris O'Conner
Google Business Profile Tips for Growth by Ranking Higher Guest: Kris O'Conner Website: https://www.youtube.com/channel/UCBgeK1BP7URwwOXitGV24rw (https://www.youtube.com/channel/UCBgeK1BP7URwwOXitGV24rw) Mastermind Group: https://gmbprofiletipsandtricks.com/master-class-sign-up-form/ (https://gmbprofiletipsandtricks.com/master-class-sign-up-form/) Hosts: Casey Watkins - https://SithMarketing.com/ (https://SithMarketing.com/) Kevin Adams - https://predictiveonlinemarketing.com/ (https://predictiveonlinemarketing.com/)
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