Join us as we talk to industry luminaries and other thought-provoking voices about Marketing: The Game That Never Ends. We share how to beat all the levels and slay the big bosses. New episodes drop every other week!
Cheat Code #34: Turn Anonymous Traffic into Qualified Leads with Content Intelligence
We're chatting with Christine Polewarczyk, SVP of Product Marketing & Research at PathFactory. She's a professional problem solver who has helped introduce Content Intelligence to the marketing masses with some very important R's (4 of them, to be exact). Her career path has taken her through tech vendors, acquisitions, and the biggest research firms in the industry, so get ready to take some notes, because this episode is packed full of actionable cheat codes on content strategy and operations that marketing teams can implement immediately. Press play to listen in and level up today!
Today we're talking to Randy Frisch, President, Co-Founder and Chief Evangelist for Uberflip, a Content Experience platform. Randy shares the growing pains that come with scaling a business, creating a new market category, and what happens when you write a book about it all. We've got some great cheat codes this week on brand building, finding your industry niche, and what to prioritize to keep your sanity intact. Press play to listen in and level up today!
18 Apr 2023
Cheat Code #32: Ditch Single Use Content; Create Connected Content for Reuse
This week on the pod we've got author and Principal Evangelist at Sanity.io, Carrie Hane. She walks us through all the ways structured content can be used to create digital transformation in organizations. We've got plenty of cheat codes in today's episode, but one of the biggest is how to make your content more connected for easier reuse and iteration. Simply put: if you want to future-proof your content ops, you need to ditch single use content once and for all. Press play to listen in and level up today!
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
4 ratings
Contact Marketing Cheat Codes
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Marketing Cheat Codes?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
