Marketing con Sabor with Samantha Hollyfield

About Marketing con Sabor with Samantha Hollyfield

Welcome to Marketing Con Sabor with Samantha Hollyfield—where marketing gets a flavor upgrade! "Sabor" means "flavor," and in this podcast, we’re here to spice up your marketing strategy. Tired of everyday tactics that drain your time, money, and energy without delivering results? Samantha is an MBA and marketing and in every episode, she dives deep into strategic approaches that help you move beyond stressful and ineffective tactics. Whether you're a small business owner, entrepreneur, or thought leader, tune in to discover how to create smart, flavorful marketing strategies that work.

Publisher

Samantha Hollyfield

Category

business

Language

en

Explicit

No

First episode

25 Oct 2024

Latest episode

3 Dec 2025

Latest episodes

13 episodes in the feed.

1. 

   3 Dec 2025

   Marketing KPIs Small Brands Must Track

   Samantha Hollyfield MBA discusses the crucial marketing KPIs that small brands should monitor, emphasizing website traffic, lead generation, conversion rates, and customer lifetime value to refine strategies and drive revenue.

2. 

   30 Oct 2025

   The Human Advantage in AI Saturated Marketing

   Samantha Hollyfield, marketing consultant, discusses how brands can leverage AI as a tool without sacrificing authenticity, ensuring marketing remains human-centered and memorable in an AI-saturated world.

3. 

   24 Sept 2025

   Visibility Isn’t Authority: Why Your Brand Isn’t Gaining Traction (Yet)

   Samantha Hollyfield discusses how clarity and authority builds trust with potential customers, which translates marketing efforts into real business growth for mission-focused brands, authors, and small business owners.

4. 

   17 Sept 2025

   What Content Actually Builds Authority?

   Samantha Hollyfield, marketing consultant, explores how mission-focused brands build authority through authentic content that equips and transforms their audience, fostering meaningful engagement and genuine impact in this interview.

5. 

   5 Sept 2025

   What Content Do I Create To Grow My Brand? | Bonus

   Marketing consultant Samantha Hollyfield MBA shares content strategies that attract clients and build brand authority by understanding your audience and their needs.

6. 

   5 Sept 2025

   Marketing Funnels Aren't Dead - You're Using Them Wrong

   Marketing Consultant Samantha Hollyfield MBA explores how to adapt marketing funnels for today's buyers, leveraging micro-conversions and social media strategies for enhanced engagement and ROI.

7. 

   5 Sept 2025

   Four Ps of SEO: Rank Higher in 2025

   Marketing Consultant Samantha Hollyfield MBA reveals how applying the four Ps of marketing to SEO drives higher rankings and builds online trust.

8. 

   17 Dec 2024

   Master Holiday Ads on a Budget

   Unlock the secrets to creating captivating holiday ads without draining your budget. Join me, Samantha Hollyfield, as I share my expert insights on harnessing the power of Facebook and Instagram to turn ordinary content into extraordinary ad campaigns. Master Holiday Ads on a Budget Mini-Course: https://hollyfieldconsulting.com/product/master-holiday-ads-on-a-budget-mini-course/ With my Holiday Rush Blueprint, you'll discover strategies to inject urgency into your offers, craft compelling Instagram Stories, and connect with audiences in real time. Whether you're a newcomer to digital advertising or a seasoned pro, this episode promises to equip you with the knowledge to understand your audience deeply and utilize Meta Ad Manager like a pro, ensuring your ads are strategically targeted for maximum impact. Embark on a journey of maximizing ROI with audience insights and upselling strategies that resonate. I'll recount my experiences running successful ads before lead forms were available, and reveal how to leverage email lists and pixel data for creating robust and lookalike audiences. Dive into practical tips for setting up traffic, lead generation, and sales conversion ads, bolstered by resources like Canva templates and a free budget planner. With my guidance, small business owners will confidently navigate the Meta Ad Manager, crafting effective campaigns without the hassle of complex A-B testing. Find all the tools you need to enhance your holiday advertising efforts in this episode, and start seeing real conversions this season. Where to dive in: (0:00:00) - Mastering Holiday Ads on a Budget Transform scroll-stopping content into effective digital ads for Facebook and Instagram during the holiday season, using the Holiday Rush Blueprint and mastering Instagram Stories. (0:11:10) - Maximizing ROI Through Audience Understanding Nature's lead generation and upselling strategies using Meta ads, audience targeting, ad types, and optimization tips. (0:16:41) - Mastering Meta Ad Manager Basics Empower small business owners with tools and resources for crafting effective ads, optimizing campaigns, and targeting the right audience. For more, visit https://hollyfieldconsulting.com/ About Samantha Hollyfield MBA, Co-founder of Hollyfield Consulting & Marketing Consultant: Samantha grew up in deep south Texas in the Rio Grande Valley. Before attending college and becoming a marketing consultant, she was a professional ballerina. Samantha retired her point shoes and attended Oral Roberts University, where she received a Bachelor of Science in International Business and a Master of Business Administration. Samantha has helped businesses in home health care, out-of-home media, print advertising, commercial and residential cleaning, commercial and residential roofing, executive coaching, online education, international ministry, self-publishing, solar solutions, and more bring their marketing goals to fruition. Her experience in target audience development, market research, copywriting, social media management, web development, graphic design, digital adverting, email marketing, along with B2B and B2C marketing strategies, give her the bird’s eye perspective needed to craft the right messaging for the right audience across marketing channels. Samantha is a proud Latino business owner here in Tulsa, Oklahoma. Her abuelos heart for teaching extends into her marketing work as she equips thought leaders, authors, and social-good entrepreneurs to strategically launch a podcast from a place of competence and confidence.

9. 

   17 Dec 2024

   Holiday Rush Blueprint | Social Media Tactics to Boost Sales

   Unlock the secrets to skyrocketing your holiday sales with our latest episode of Marketing con Sabor. Holiday Rush Blueprint | FREE Download: https://hollyfieldconsulting.com/holiday-rush-blueprint/ Learn how to create content that stops the endless scroll and captures attention right from the start. With vibrant colors, strategic messaging, and movement as your allies, your social media posts will shine brighter than holiday lights. Discover the magic of pairing trending audio with your visuals to tell a story that resonates and sticks. Explore the art of maintaining brand consistency while optimizing video quality, ensuring your brand's unique voice shines through in every post. We share tips for harnessing natural lighting and clever placement to showcase your products in the best light possible. Engage your audience with urgency-driven marketing strategies like flash sales and countdown timers, and see how interactive elements like polls and countdown stickers can significantly boost engagement. Power up your holiday marketing strategy with collaboration and strategic ad spending. Partner with brands that share your audience to expand your reach and foster trust. Learn to craft compelling holiday ads that fit any budget, ensuring your storytelling hits home, even in a 15-second format. With our insights and your creativity, you'll be ready to turn this holiday season into a time of record-breaking sales and unforgettable content. Where to dive in: (0:00:00) - Boosting Holiday Sales Through Social Media Create scroll-stopping content with movement, bright colors, and strategic messaging for holiday social media. Use trending audio and storytelling to stand out. (0:09:44) - Technical Tips, Trending Audio, and Best Practices for Social Media Nature's lighting and brand consistency are crucial in digital marketing, along with engaging with trends and creating urgency for conversions. (0:21:23) - Boosting Holiday Sales Through Brand Collaboration Boost holiday sales through social media by going live, collaborating with complementary brands, and running strategic ads. (0:24:56) - Effective Holiday Ads on a Budget Create impactful 15-second holiday ads on a budget with my mini course and free Holiday Rush Blueprint booklet. For more, visit https://hollyfieldconsulting.com/ About Samantha Hollyfield MBA, Co-founder of Hollyfield Consulting & Marketing Consultant: Samantha grew up in deep south Texas in the Rio Grande Valley. Before attending college and becoming a marketing consultant, she was a professional ballerina. Samantha retired her point shoes and attended Oral Roberts University, where she received a Bachelor of Science in International Business and a Master of Business Administration. Samantha has helped businesses in home health care, out-of-home media, print advertising, commercial and residential cleaning, commercial and residential roofing, executive coaching, online education, international ministry, self-publishing, solar solutions, and more bring their marketing goals to fruition. Her experience in target audience development, market research, copywriting, social media management, web development, graphic design, digital adverting, email marketing, along with B2B and B2C marketing strategies, give her the bird’s eye perspective needed to craft the right messaging for the right audience across marketing channels. Samantha is a proud Latino business owner here in Tulsa, Oklahoma. Her abuelos heart for teaching extends into her marketing work as she equips thought leaders, authors, and social-good entrepreneurs to strategically launch a podcast from a place of competence and confidence.

10. 

    19 Nov 2024

    Beyond Black Friday | Building a Year-Round Customer Engagement Strategy

    Boost your seasonal revenue and profit margins without falling into the trap of excessive discounting. Join me, Samantha Holyfield, on Marketing Con Sabor as we unravel strategies that blend ethical selling and quality product maintenance with smart marketing tactics. Discover the pitfalls of relying solely on holiday deals and prepare to leverage your existing customer relationships and data. Through effective strategies like targeted email drip campaigns, learn how to ensure your seasonal success is built on a solid, year-round foundation, attracting not just deal hunters but loyal customers who return time and again. Crafting meaningful relationships is the cornerstone of sustainable growth, and it's not just about sporadic social media posts. Together, we’ll explore the power of consistent engagement, guiding potential customers from awareness to advocacy with content that resonates with your brand’s core values. Learn to overcome the email marketing chaos and maintain customer interest with strategic communication. By focusing on genuine interaction, especially in the bustling holiday season, you can transform initial interest into lasting loyalty, ensuring your customers keep coming back. Lastly, we’ll dive into the art of building a strategic content calendar to elevate your digital marketing efforts, particularly during seasonal sales peaks. Organize your campaigns using tools like Excel spreadsheets to plan your messages, target audiences, and solve customer problems effectively. Aim to cultivate long-term relationships rather than catering to one-time discount hunters, boosting both customer retention and sales performance. This episode is packed with practical strategies, ensuring you not only survive but thrive during those crucial sales periods. Listen in and equip yourself for a future of sustainable business success. Where to dive in: (0:00:00) - Increasing Seasonal Revenue and Profit Margin (0:10:22) - Building Relationships for Increased Sales (0:15:56) - Fostering Customer Engagement for Increased Sales (0:25:07) - Developing a Strategic Content Calendar For more, visit https://hollyfieldconsulting.com/ About Samantha Hollyfield MBA, Co-founder of Hollyfield Consulting & Marketing Consultant: Samantha grew up in deep south Texas in the Rio Grande Valley. Before attending college and becoming a marketing consultant, she was a professional ballerina. Samantha retired her point shoes and attended Oral Roberts University, where she received a Bachelor of Science in International Business and a Master of Business Administration. Samantha has helped businesses in home health care, out-of-home media, print advertising, commercial and residential cleaning, commercial and residential roofing, executive coaching, online education, international ministry, self-publishing, solar solutions, and more bring their marketing goals to fruition. Her experience in target audience development, market research, copywriting, social media management, web development, graphic design, digital adverting, email marketing, along with B2B and B2C marketing strategies, give her the bird’s eye perspective needed to craft the right messaging for the right audience across marketing channels. Samantha is a proud Latino business owner here in Tulsa, Oklahoma. Her abuelos heart for teaching extends into her marketing work as she equips thought leaders, authors, and social-good entrepreneurs to strategically launch a podcast from a place of competence and confidence.

11. 

    8 Nov 2024

    Mini Episode | Improve Your Local SEO

    Unlock the secrets to skyrocketing your local SEO and building unshakable brand authority with our latest video with Samantha Hollyfield. Discover innovative strategies to boost your digital presence through engaging video content, perfect for small business owners and marketers. Imagine yourself as a restaurant owner right in Tulsa, as we walk you through how to creatively turn a stroll through Utica Square and Brookside into a marketing tool that improves your local brand authority. You’ll learn how to tag local businesses and smartly choose locations to catapult your brand visibility, making the most of platforms like Instagram, Facebook, TikTok, and YouTube. But that’s not all. We’re challenging the status quo by proposing a fresh approach to collaborations—one that moves beyond the traditional reliance on local influencers. Instead, explore the power of partnering with other small businesses sharing your target audience, maximizing reach and impact. Picture wearing a Puro918 hoodie and connecting with the vibrant Hispanic community through events like the Dia de los Muertos Festival or teaming up with the Hispanic Chamber. Together, we’ll reveal how these collaborations can significantly enhance your local digital footprint and boost your business success. Tune in for these actionable insights and more to transform your marketing strategy today! For more, visit https://hollyfieldconsulting.com/ About Samantha Hollyfield MBA, Co-founder of Hollyfield Consulting & Marketing Consultant: Samantha grew up in deep south Texas in the Rio Grande Valley. Before attending college and becoming a marketing consultant, she was a professional ballerina. Samantha retired her point shoes and attended Oral Roberts University, where she received a Bachelor of Science in International Business and a Master of Business Administration. Samantha has helped businesses in home health care, out-of-home media, print advertising, commercial and residential cleaning, commercial and residential roofing, executive coaching, online education, international ministry, self-publishing, solar solutions, and more bring their marketing goals to fruition. Her experience in target audience development, market research, copywriting, social media management, web development, graphic design, digital adverting, email marketing, along with B2B and B2C marketing strategies, give her the bird’s eye perspective needed to craft the right messaging for the right audience across marketing channels. Samantha is a proud Latino business owner here in Tulsa, Oklahoma. Her abuelos heart for teaching extends into her marketing work as she equips thought leaders, authors, and social-good entrepreneurs to strategically launch a podcast from a place of competence and confidence.

12. 

    3 Nov 2024

    Interpreting Digital Ad Results as a Small Business Owner

    Explore the intricate world of digital advertising for small business owners. In this episode of Marketing con Sabor, I discuss the critical connection between digital ad spending and its impact on sales, especially as we gear up for the holiday season. We examine Meta's ad platforms and various ad types, including click-throughs, video views, and lead generation, highlighting their roles in maximizing ROI. I share a personal story about a campaign that played a part in the creation of Facebook's lead generation ad, illustrating the importance of safeguarding customer information. For e-commerce brands, understanding the significance of tracking ads to checkout processes is emphasized to accurately calculate ROI and enhance customer journeys. Listen in as we focus on optimizing digital ad performance by refining audience targeting and engagement strategies. We'll dissect the stages of the sales funnel—know, like, trust, try, buy, repeat, and refer—exploring how to close the loop from free samples to purchase. We'll talk about creating lookalike audiences and targeting existing customers with special offers to boost revenue. You'll gain insights into the importance of creative content and strategic ad placement, ensuring your marketing strategy is aligned with customer journey stages to facilitate conversions. Finally, we'll unravel the importance of patience and strategic planning when running digital ad campaigns, particularly on Facebook. With an emphasis on A/B testing and industry benchmarks, you'll learn how to assess ad performance by testing variables like audience and creative content. Discover the significance of a seamless checkout process, the impact of integrating payment options like Apple Pay, and the value of collaboration between digital ad managers and web developers. By embracing these strategies, small business owners and marketers can maximize their ad spend and achieve desired results, even during peak periods like the holidays. Where to dive in: (0:00:00) - Small Business Digital Ad Analytics (0:08:20) - Maximizing Digital Ad Performance (0:13:01) - Optimizing Ad Creatives for Conversions (0:18:41) - Analyzing and Optimizing Digital Ad Performance (0:29:31) - Optimizing Ad Performance With Patience (0:32:32) - Testing and Optimizing Digital Ad Performance For more, visit https://hollyfieldconsulting.com/ About Samantha Hollyfield MBA, Co-founder of Hollyfield Consulting & Marketing Consultant: Samantha grew up in deep south Texas in the Rio Grande Valley. Before attending college and becoming a marketing consultant, she was a professional ballerina. Samantha retired her point shoes and attended ORU, where she received a Bachelor of Science in International Business and her MBA. Samantha has helped businesses in home health care, out-of-home media, print advertising, commercial and residential cleaning, commercial and residential roofing, executive coaching, online education, international ministry, self-publishing, solar solutions, and more bring their marketing goals to fruition. Her experience in target audience development, market research, copywriting, social media management, web development, graphic design, digital adverting, email marketing, along with B2B and B2C marketing strategies, give her the bird’s eye perspective needed to craft the right messaging for the right audience across marketing channels. Samantha is a proud Latino business owner here in Tulsa, Oklahoma. Her abuelos heart for teaching extends into her marketing work as she equips thought leaders, authors, and social-good entrepreneurs to strategically improve their digital presence with savvy and strategy.

13. 

    25 Oct 2024

    Unwrap the Benefits of Early Holiday Ad Planning

    What if your holiday marketing strategy could transform once-a-year shoppers into loyal year-round customers? Join me, Samantha Holyfield, as we navigate the art and science of planning effective holiday campaigns in this episode of Marketing Con Sabor. It's all about foresight and precision—using your existing customer data to craft lookalike audiences that sharpen your focus and cut your advertising costs. Discover why leaning on seasoned marketing experts can be your secret weapon to avoid the chaos of last-minute preparations and instead, drive meaningful, long-term success. Kicking off your holiday promotions early isn't just smart—it's essential. By integrating current social media trends with cultural touchstones, like Mariah Carey's iconic Christmas anthem, you can harness the festive spirit to engage your audience. We'll explore how proactive planning and blending these elements can help your brand stand out in the crowded holiday marketplace. The key is to generate buzz and enthusiasm well before the season swings into full gear, ensuring your business remains top of mind when consumers are ready to spend. Our conversation also touches on the entire customer journey, from the first spark of interest on social media to a smooth and seamless checkout experience. Emphasizing modern payment solutions like Apple Pay can significantly enhance your conversion rates. Plus, by aligning your marketing strategies with your brand's core values, you can forge authentic connections that resonate deeply with your audience. Finally, don't miss our interactive Q&A segment, where I invite you to become part of a community united by a passion for innovative marketing with a cultural twist. Where to dive in: (0:00:07) - Strategic Holiday Marketing for Success Strategic holiday marketing is crucial for small businesses, utilizing customer data and experienced marketers for success. (0:14:32) - Maximizing Holiday Sales Through Early Planning Strategic planning, social media, and early promotion are crucial for successful holiday promotions and customer engagement. (0:25:13) - Leveraging Marketing Strategies for Holiday Success Align marketing with a strategic plan, use modern payment options, tap into trends, and start early for success. About Samantha Hollyfield MBA, Co-founder of Hollyfield Consulting & Marketing Consultant: Samantha grew up in deep south Texas in the Rio Grande Valley. Before attending college and becoming a marketing consultant, she was a professional ballerina. Samantha retired her point shoes and attended Oral Roberts University, where she received a Bachelor of Science in International Business and a Master of Business Administration. Samantha has helped businesses in home health care, out-of-home media, print advertising, commercial and residential cleaning, commercial and residential roofing, executive coaching, online education, international ministry, self-publishing, solar solutions, and more bring their marketing goals to fruition. Her experience in target audience development, market research, copywriting, social media management, web development, graphic design, digital adverting, email marketing, along with B2B and B2C marketing strategies, give her the bird’s eye perspective needed to craft the right messaging for the right audience across marketing channels. Samantha is a proud Latino business owner here in Tulsa, Oklahoma. Her abuelos heart for teaching extends into her marketing work as she equips thought leaders, authors, and social-good entrepreneurs to strategically launch a podcast from a place of competence and confidence.

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