The minds behind brands, the minds behind ads.
Tune into Marketing Connect as Saurabh Garg, a marketer, startup enthusiast, and filmmaker, gets up close and personal with some of our most celebrated marketers in India. Watch him pick their brains on the method and madness that is marketing, as art and as a discipline. And so they answer the most important question: what does it take to succeed as a marketer in this day and age?
Bringing you the first season of the Marketing Connect Podcast, where Saurabh chats with marketers from real estate, to fashion, content, food, retail, and just about any industry you can think of.
Hear, learn, and get inspired from the marketers handling the brands you and I consume each day!
In the very first episode of the Marketing Connect podcast, we speak to Sanjay Mehta, the co-founder and joint-CEO at Mirum India, one of the largest digital agencies in the country.
Listen in as Sanjay talks about his journey as an entrepreneur and his thesis on how the business of marketing ought to be!
31 Oct 2022
Ep 2. Srinivas Adapa, Burger King
In this episode of Marketing Connect, we make Srinivas Adapa of Burger King sell a diet-conscious host some burgers & fries for a meal! Oh, did we tell you that the host is on a no-carbs, no-oil diet?
Find out what did Srini do the selling?
31 Oct 2022
Ep 3. Arvind RP, McDonald's
In this episode of Marketing Connect, Arvind RP of McDonald's India talks about whipping happiness, burgers, smiles, safety, and a lot more!
31 Oct 2022
Ep 4. Divya Rao, Sony.
Divya Roa has spent more than 20 years at Sony Electronics in India. We talk to her to understand what has kept her going steady at the consumer electronics giant for all these years when almost everyone around us seems to be jumping the gun at the drop of the hat!
31 Oct 2022
Ep 5. Ritesh Ghosal, Croma
Our guest host, Ketan Mohile, speaks with Ritesh Ghosal of Croma about what does it mean to be a marketer in 2020. And how the business of omnichannel retail would get impacted as a result of the COVID-19 crisis.
Ritesh leaves us with a store-load of insights. And with a magic mantra to look up to, as we get settled in a new normal!
31 Oct 2022
Ep 6. Ruchika Varma, Future Generali
In what our editors voted as the most fun conversation on Marketing Connect, we speak to Ruchika Varma about what does it to take create marketing campaigns that work. And that too when you are all of three months old into the system. And the entire country is under a strict lockdown!
31 Oct 2022
Ep 7. Manav Sethi
Manav Sethi, formerly of Eros* talks about his journey as an intrapreneur, entrepreneur and marketer and how he's always stayed ahead of the curve.
*When this episode was recorded, Manav was with Eros. He has since moved to Octro.
31 Oct 2022
Ep 8. Rahul Mishra, Shemaroo Entertainment
In this episode, we speak with Rahul Mishra of Shemaroo Entertainment about how his team is revitalizing a decades-old brand!
And how they are expanding the business into a seemingly unrelated category like food!
31 Oct 2022
Ep 9. Prasun Kumar, Magicbricks.com
On this episode, we speak to Prasun Kumar about what it takes to market a business like Magicbricks.com where customers look for information and content online and then go visit the physical spaces to complete their journey!
31 Oct 2022
Ep 10. Prachi Mohapatra, FBB
In this episode, we sit down with Prachi Mohapatra of FBB as she spills the beans on how FBB (the fashion arm of the ubiquitous Future Group) literally created a new category, purely on the back of a great marketing campaign!
31 Oct 2022
Ep 11. Jasleen Kaur Gumber, Benetton Group
In this episode, we talk to Jasleen Kaur Gumber from the Benetton Group about what it takes to market to the most elusive bunch of audiences ever - youth!
31 Oct 2022
Ep 12. Vivek Sharma, Pidilite
In the first season's finale, we speak with one of the most accomplished marketers in the country - Vivek Sharma of Pidilite.
Vivek talks to us about his career spanning more than 30 years and his experience at both the agency and the client-side!
29 Oct 2022
Ep 3. Tanveer Khan, BIC Cello
In this episode, we talk with Tanveer Khan, Director (Marketing), BIC Cello, where he shares interesting anecdotes from his professional journey – from a fresh marketing graduate to leading a marketing function. He also guides young graduates and marketing professionals to focus more on learning and skill development rather than chasing designations.
29 Oct 2022
Ep 2. Anupam Gurani, Lead
In this episode, we talk with Anupam Gurani, CMO, Lead.
In his 17 years of extensive professional experience, he has worked with companies from FMCG to tech to the education industry. He talks about the importance of brand and how rebranding Lead School has led to expanding its impact in transforming Indian schools.
29 Oct 2022
Ep 4. Sandy Mallik, PTC
In this episode, we venture into the world of AR/VR with Sandy Mallik, who heads Marketing for PTC in the UK and Nordic region. Here, he busts typical myths about AR/VR technology, how it can be implemented in the post-covid world and why one must opt for technology marketing as a career.
21 Oct 2022
Ep 1. Rohit Kaul, HCL
In the first episode of this new season of Marketing Connect, we have Rohit Kaul, General Manager (Marketing), HCL Corporation.
He is also an avid blogger and his blog 'Seeking North' delves deeper into the subjects of behavioural science and product management. He raved about the importance behavioural sciences hold in the marketing domain and not to miss – he gives excellent suggestions about how one can venture into this discipline.
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