Get a marketing master class, a few pieces at a time. Breaking down the concepts you need to know in marketing, psychology and sales to help you connect with customers and make more money. Hosted by Ali Schwanke.
The LinkedIn Playbook for Executives: Data-Backed Strategies with Justin Nassiri
LinkedIn isn’t just a resume site anymore; it’s the #1 platform for building trust, expanding your network, and driving real business growth.
In this episode of Marketing Deconstructed, host Ali Schwanke sits down with Justin Nassiri, founder of Executive Presence, to break down how executives, founders, and sales leaders can create a LinkedIn strategy that actually works.
In this episode, you'll learn:
Why email outreach is losing its edge and how to use LinkedIn for genuine, trust-building conversations
How to transform your profile into a 24/7 sales funnel
How to use commenting strategically to grow your influence (and even get clients)
Why consistency matters more than perfection when posting
Resources From This Episode:
The LinkedIn Playbook for Modern CEOs: https://executivepresence.io/ebook/2025-linkedin-playbook-for-modern-ceos/
Executive Presence: https://executivepresence.io/
Connect with Justin on LinkedIn: https://www.linkedin.com/in/justinnassiri/
22 Jul 2025
The Shortlist Method: Why 14 Interactions Beat 100 Touches Every Time
Let’s face it: business development often feels like a mystery, and for service providers, it can feel downright uncomfortable.
In this episode of Marketing Deconstructed, Ali Schwanke talks with David Ackert, author of The Shortlist and CEO of PipelinePlus, to explore why traditional business development is broken and how professionals can build a more authentic, consistent, and scalable system for growth.
What You’ll Learn in This Episode:
The Real Difference Between a Touch and an Interaction
How to Build and Manage a “Shortlist”
40 Follow-Up Tactics That Aren’t “Just Checking In”
__________
The Short List: How to Drive Business Development by Focusing on the People Who Matter Most: https://www.amazon.com/Short-List-Business-Development-Focusing/dp/B0DCQ2Q8MS
PipelinePlus: https://pipelineplus.com/
Connect with David on LinkedIn:
https://www.linkedin.com/in/davidackert/
29 Apr 2025
How to Sell to Skeptical Technical Buyers: Building Trust with Content
How do you earn the trust of technical buyers who are skeptical, logical, and allergic to marketing fluff?
In this episode of Marketing Deconstructed, Ali Schwanke sits down with Anthony Garone, co-founder of Edify Content, to break down exactly how to communicate with technical audiences.
Anthony shares:
How AI has permanently changed content marketing
The 5 critical things your content must include to sell to technical personalities
The surprising mistakes most companies make that kill deals late in the sales process
Real-world tactics for speeding up sales cycles with better content (like security pages, architecture diagrams, and more!)
__________
Better Sales Content with Anthony: https://bettersalescontent.com/
Check out Edify Content: https://edifycontent.com/
Make Weird Music: https://www.makeweirdmusic.com/
Work with Anthony: https://anthonygarone.com/
Connect with Anthony on LinkedIn:
https://www.linkedin.com/in/anthonygarone/
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
3 ratings
Spotify
5.0 / 5
3 ratings
Podcast Authority Score: 35 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
46
Social presence
0
YouTube
0
Engagement
60
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