MARKETING DEEP DIVES by DENYSE is a Podcast for CPG Executives wanting to attract, delight and retain more consumers.
In each episode Denyse shares her tips, tools and ideas gathered from her more than 30 years experience working in over 125 countries around the globe.
Denyse is: 📈 Advisor to Fortune 100-Inc 5000 | 🚀 Strategist for mid-sized CPGs | 👨💼👩💼Leadership Coach | 🎤 Keynote Speaker | 📚 #1 Best-Selling Author | 🌍 Former Global Head of Consumer Excellence at Nestlé
Many consumer packaged goods companies attempt to increase profits through shrinkflation, reducing product sizes while simultaneously raising prices and marketing the changes as innovative relaunches. Although these deceptive practices can temporarily boost short-term sales, they ultimately erode consumer trust and brand loyalty as modern shoppers grow increasingly value-conscious and watchful. Furthermore, new regulations in countries like France and Austria now require retailers to explicitly flag shrunken products on store shelves, exposing companies that rely on hidden price increases. To avoid public backlash and reputational damage, businesses must prioritize customer centricity by evaluating product renovations from the consumer's perspective and ensuring that any cost-saving measures are paired with genuine value. Companies can achieve this by implementing structured assessment tools, such as the QC2 lenses, which examine how corporate processes, brand promises, and internal strategies align with actual consumer perception.
7 Sept 2026
Beyond Alignment- The Cost of Corporate Compromise
This introduces a Marketing Deep Dives discussion of a blog post on C3Centricity by Denyse Drummond-Dunn, a CPG expert who argues that "alignment" is often a deceptive term in corporate environments. Rather than signalling true commitment, the article explains that alignment frequently masks unresolved trade-offs and functional silos, leading to diluted ideas that fail in the marketplace. To address this, the author promotes the QC2™ framework, which ensures a genuine connection between the company, consumer, brand, and internal processes. By prioritising cleaner commitment over polite collaboration, CPG leaders can avoid "alignment theatre" and empower mid-level managers to make high-quality decisions. In conclusion the discussion encourages executives to seek a Business Makeover to transform vague internal agreements into impactful, customer-centric results.
21 Aug 2026
Busy Isn’t a Career Strategy
Today, AI is automating routine coordination, so professionals can no longer rely on busyness as a substitute for value. This discussion examines the traditional career strategy of proving worth through constant activity and conclude that reliability is failing, as modern leadership now demands measurable impact over mere effort. By examining organisational failures and the "meeting culture" trap, Denyse's article illustrates how true success comes from exercising judgment and sharpening decisions rather than simply managing a packed schedule. In conclusion, the discussion of her blog post serves as a call to action for managers to shift from invisible exhaustion to visible influence, ensuring their contributions are defined by the meaningful change they create within their organisations.
Who has been a guest on Marketing Deep Dives by Denyse
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Flo from Progressive
George Clooney
Mr Clean
The Quaker
The Polar Bear
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Podcast Authority Score: 12 / 100
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