The Backwards Approach to Marketing That Actually Gets Results
Send us Fan Mail Solo marketing directors at smaller companies get cut first when marketing "isn't working." But what if the real problem isn't your marketing - it's that you're optimizing the wrong thing entirely? This episode exposes the mistake almost every marketing director makes and gives you a repeatable process to find your biggest bottleneck, run a real experiment, and show measurable results your CEO can't ignore. P.S. If you're looking, here are a few things to help you:- Hang out ...
27 Mar 2026
Hundreds of Leads From an Easter Egg Hunt
Send us Fan Mail How an Easter Egg hunt generated hundreds of leads… And how you can do the same thing in any industry (even when it’s not easter). This is the perfect example of what great marketing looks like. P.S. If you're looking, here are a few things to help you:- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details. - Do...
26 Mar 2026
The One Thing Marketers MUST Do Every Day
Send us Fan Mail There’s a lot to do every day as a marketing director. But if you do just ONE thing every day… Here’s the single most important thing you must do every day. P.S. If you're looking, here are a few things to help you:- Hang out with 20 marketing directors for 2 days in Orlando, FL at the Momentum conference. You'll walk away with a simple strategy that works, the skills, plan, and confidence to make it happen. Click here for details. - Download the Marketing Director Roadmap ...
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
3 ratings
Spotify
5.0 / 5
3 ratings
Podcast Authority Score: 28 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
44
Social presence
0
YouTube
0
Engagement
32
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