Marketing Dive

About Marketing Dive

Marketing Equation is a marketing podcast that covers topics in marketing, business strategy, digital marketing, trending topics, and more. The podcast is hosted by Shakira Tai-Osagbemi, with over a decade of experience in marketing and strategy. With a track record in building reputable brands, generating value, increasing profitability, and improving customer satisfaction, you can trust that Shakira is the experienced, Hands-on Marketing and strategy nerd you didn't know you needed. The goal of Marketing Equation is to provide listeners with an insightful view of marketing.

Publisher

Shakira Olabisi Tai-Osagbemi

Category

business

Language

en

Explicit

No

First episode

21 Oct 2022

Latest episode

4 Mar 2025

Latest episodes

5 episodes in the feed.

1. 

   4 Mar 2025

   The Facade of Brand Equity

   Marketing Dive examines brand equity, questioning if it truly drives success or is simply a metric, and explores how top brands leverage it.

2. 

   15 May 2023

   Unveiling the Psychology of Brand Affiliations: Decoding Apple's Iconic Success.

   This episode explores Apple's iconic success by decoding the psychology of brand affiliations, revealing how the company leverages behavioral psychology to forge emotional connections with customers.

3. 

   27 Feb 2023

   The Power of Influence: Exploring Nike's Endorsement Strategy

   This episode of Marketing Dive examines Nike's successful influencer and endorsement marketing strategies, revealing how brands leverage influence to connect with audiences and drive growth in the digital age.

4. 

   18 Dec 2022

   Generic Branding: The Genius of Simplicity

   This episode of Marketing Dive explores the concept of generic branding, focusing on brands like PC and No Name, and examines how simplicity can effectively distinguish a product.

5. 

   21 Oct 2022

   Winning Amidst Giants: DECIEM, The Abnormal Beauty Company

   This episode explores how DECIEM, The Abnormal Beauty Company, disrupts the beauty industry and achieves rapid growth despite competing with established giants.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

3 ratings

Podcast Authority Score: 16 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

19

Social presence

0

YouTube

0

Engagement

32

Contact Marketing Dive

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.