Welcome to Marketing Ecosystem with Dr Rushana Khusainova, Senior Lecturer in Marketing, and marketing skills expert.
Dive into the exciting world of marketing as we discuss core concepts, emerging trends, and essential marketing skills. There is also a special feature that looks at some of the latest research in marketing.
Whether you’re a marketing student or just curious about marketing eager to make a difference, this podcast offers a fresh perspective with a focus on sustainable and regenerative marketing, generative AI (genAI), and practical marketing skills.
How University of Bristol Students Won the Elevate Great AI Competition
In this episode of Marketing Ecosystem, Dr. Rushana Khusainova speaks with a team of MSc graduates from the University of Bristol Business School who won the prestigious Elevate Great AI Competition 2025 with their project on AI and education. The students share how they turned an inspiring quote about children growing up in the AI era into a meaningful project idea, highlighting the importance of purpose, collaboration, and proactive engagement. Their advice to fellow students is clear: take initiative, reflect on your future with intention, and don’t hesitate to reach out and collaborate, as ownership and action make all the difference.#ai #education #innovation #studentvoices #universityofbristol #collaboration #futureofwork
27 Feb 2025
Episode 8. Pricing, or how much for the pair of hand-knitted socks?
Episode 8. Pricing, or how much for the pair of hand-knitted socks?
In this episode I discuss Pricing part of the Marketing Mix (along with Product, Place and Promotion). I discuss what price signifies and a few strategies on how to set appropriate prices.
The views expressed in this podcast are my own and do not necessarily reflect those of my employer, institution, or any affiliated organizations. This podcast is for informational and educational purposes only and does not constitute professional advice. Opinions shared by guests are their own and may not align with my views or the purpose of this podcast.
13 Feb 2025
Episode 7. Regenerative marketing - what can marketing learn from regenerative design and engineering?
In this interview with Prof. James Norman - Professor of Sustainable Design - we are discussing a new concept - Regenerative Marketing. What is regenerative marketing and what can we learn from regenerative design and practice?This and many more ideas we are discussing in this interview.
Let me know what you think about this new and timely concept.
Check out Prof. Norman's book, Regenerative Structural Engineer here: https://www.istructe.org/resources/guidance/the-regenerative-structural-engineer/
6 Feb 2025
Episode 6. Sustainable Fashion Business and Fashion Revolution - interview with Prof. Gianpaolo Vignali
What is Fashion Revolution? Can we just ban fast fashion? And why a pair of leggings made of plastic bottles is not such a good idea. It is such a previllege having Professor Gianpaolo Vignali (https://www.linkedin.com/in/gianpaolovignali/) on my podcast, Marketing Ecosystem. In this discussion, Prof. Vignali shares the latest insights and developments in the world of sustainable fashion. From new sustainable materials to influencing public policy - there are a lot of fascinating things happening in this area.
30 Jan 2025
Episode 5. On Marketing Communication: Promotion. Paid, Owned and Earned Media.
In this episode we are discussing Marketing Communication - Promotion part of the Marketing Mix (4Ps). We are also looking at Paid, Earned and Owned media. And I'm sharing a real llife example of promoting a webinar series.
Research insight: Pantano, E., Serravalle, F., & Priporas, C. V. (2024). The form of AI-driven luxury: how generative AI (GAI) and Large Language Models (LLMs) are transforming the creative process. Journal of Marketing Management, 1-20.
The views expressed in this podcast are my own and do not necessarily reflect those of my employer, institution, or any affiliated organizations. This podcast is for informational and educational purposes only and does not constitute professional advice. Opinions shared by guests are their own and may not align with my views or the purpose of this podcast.
23 Jan 2025
Episode 4. Essential GenAI skills for marketing students: AI-generated episode
This episode has been produced by generative Artificial Intelligence (genAI) app, Google NotebookLM.
Based on our paper, titled Essential GenAI skills for marketing students, written by Rushana Khusainova, Eleonora Pontano, Esther Kang and Samantha Ford, we asked genAI to create a podcast discussing the paper. And it worked!
Let me know what you think.
Is this the future of podcasting?
Paper: Khusainova, R., Pantano, E., Kang, E., & Ford, S. (2024). Essential GenAI skills for marketing students. Times Higher Education. Available here: https://www.timeshighereducation.com/campus/essential-genai-skills-marketing-students
The views expressed in this podcast are my own and do not necessarily reflect those of my employer, institution, or any affiliated organizations. This podcast is for informational and educational purposes only and does not constitute professional advice. Opinions shared by guests are their own and may not align with my views or the purpose of this podcast.
16 Jan 2025
Episode 3. Product of what are you selling?
Marketing expert Olga Khusainova shares insights on the importance of clarifying your product offering, emphasizing that gaining clarity on what you're selling is crucial for success.
9 Jan 2025
Episode 2 . The Environment or why there were no tomatoes in supermarkets
Marketing expert, [Your Name], explores the crucial role of environmental analysis in business success, uncovering the hidden factors that impact market performance.
4 Jan 2025
Episode 1. Marketing paradoxes
Marketing expert [Name Last Name] explores the paradoxes of marketing, including balancing profit and consumerism, personalization and privacy, and more, revealing key takeaways for effective marketing strategies.
4 Jan 2025
Bonus episode. This is marketing
Marketing expert Rohan Ayyar delves into the essence of marketing with industry insights from Grewal, Satornino, Davenport, and Guha, revealing how generative AI is revolutionizing the marketing landscape.
Podcast Authority Score: 14 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
27
Social presence
0
YouTube
0
Engagement
0
Host of Marketing Ecosystem?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
