Engage Martech podcast brings you the hot topics and tips in the Martech industry. Hear from a range of industry leading brands, including Boots, Ocado Group, Financial Times, Citi Bank & more, as they share their journeys, success stories and future plans that you can implement into your business.
Redefining Partnership Strategies: Building a Scalable Platform with Jay Mcbain
In this episode, Jay discusses how senior executive teams must shift their go-to-market strategies to embrace the evolving platform economy. He explains why partner leadership changes are critical to driving this transformation and how integrating partnering professionals into lines of business is essential for success.
Jay explores the need to expand routes to market and highlights the urgency of accelerating partner recruitment by tenfold. He delves into the importance of speaking the right language to attract potential partners and moving beyond traditional "precious metal" tier programs to create more meaningful partner incentives.
Listeners will learn how to hyper-personalise the partner experience, launch co-selling and co-marketing programs across all partners, and remove human barriers to scale the platform effectively. Finally, Jay emphasises the importance of formalising a parallel top-down and bottom-up approach to truly build a scalable, successful platform.
Whether you're leading a platform business or looking to transform your partner ecosystem, Jay provides practical insights and strategies to help you navigate these crucial changes.
16 Aug 2024
Navigating Today's Marketing Challenges: AI, Customer Journeys, and Sustainable Growth
In this episode of the Marketing Engagement, Examples of Excellence podcast, our host Rachel Aldighieri is joined by Carlos Hildalgo, CEO & Founder of Digital Exhaust. They discuss the challenges marketers are facing today, how organisations can continue to grow, and how AI has affected sales and marketing.
11 Jul 2024
How AI is Transforming Marketing Capabilities at Bidwells
In this episode our Guest Host Rachel Aldighieri, Managing Director of the DMA is joined by Ben Lee, Senior Communications Manager at Bidwells.
Ben has been working with GenAI at Bidwells since early 2022, determined to focus on the art of the possible. Having seen a few technological shifts in a 20-year career as a journalist, public affairs consultant and PR professional, Ben quickly recognised this one as the most seismic.
So when ChatGPT landed in late 2022 his team were already using AI tools each day to transcribe interviews, edit videos and create content.
Since then, Ben has been focused on leading AI adoption across his business and speaks regularly on the topic. His team won Best Use of AI in the 2023 B2B Marketing Awards after delivering a four-figure ROI for their AI adoption work.
Contact Marketing Engagement Examples of Excellence
Guest appearances
Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of Marketing Engagement Examples of Excellence?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
