Whether you just started or you're an experienced entrepreneur the Marketing for Creatives Show will help you build a profitable business.
Make your marketing easier by applying the strategies of experienced entrepreneurs and have more time to do the work you love. From offline and online marketing to building your personal brand so you can become a recognized expert. Join Marina Barayeva and the show guests to discuss the hottest topics about how to grow your business.
Marina is a personal brand expert and business coach who helps entrepreneurs become thought leaders and confidently sell their services.
Born in Russia and based in Beijing, China she traveled all over the world talking to many entrepreneurs about their work and projects. Wherever you are in the world in this show we will look for the answers to the questions you have about marketing your business.
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Marina Barayeva: Entrepreneur, Personal Brand Expert, Business Coach
Why You Should Start a Podcast with Marina Barayeva | #160
Ep #160: Hosting a podcast was one of the best things for the last few years. Besides many interesting people you meet it opens up new opportunities for growing your business.
In this episode, I’ll share with you the experience of hosting a podcast for 2,5 years.
You will learn:
Why I stopped this podcast
Why you should start a podcast and how it will benefit you
Why set the goals for a podcast and what they could be
What to pay attention to when you plan your episodes
My experience with creating this podcast
Let’s get in touch:
Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest
Follow on YouTube.com/MarinaBarayeva
Follow on Instagram.com/MarinaBarayeva
Get more marketing tips on marinabarayeva.com
25 May 2020
How to Always Look Great on Camera for Video Calls like Zoom or Skype with Larry Becker | #159
Ep #159 You know those days when you get on a Zoom call and you look like a panda with dark circles around your eyes because of a terrible light or when you download your call and the audio sounds bad. From now on forget about that.
Today we're gonna solve all these problems. I got a brilliant guest for you, Larry Becker.
In this episode, Larry Becker shares how to always look great on camera for your video calls like Zoom, FaceTime, or Skype.
With more than 2 decades on camera, Larry produces business videos for clients and coaches entrepreneurs and executives to be their best on camera.
In an unexpected turn of events, Larry's book, Great On Camera, was released in the middle of the Coronavirus lockdown and his tips videos for being better at Zoom meetings gained national attention, beginning with a feature article in USA Today.
Now Larry is busy every day, coaching the exploding population of executives on camera, and providing media interviews on the topic as well.
You will learn:
Larry worked with many successful media companies like B&H, Canon, Tamron, and others being on camera a lot so he started writing his book Great On Camera putting all his experience there right before the coronavirus pandemic
Start working on your stuff today so when the opportunity comes you’ll be ready for your success
A checklist of what you need to take care of to look great on camera for your Zoom calls
How the position of your camera can change the whole look
How to look great on camera even by simply wearing the right clothes
When you need to buy some extra equipment and when you can use what you have
For the extra light get flat light panels and/or LED light and use Larry’s tips on how to position them to have a great video quality
Larry uses Canon 80d for filming and streaming his video calls
How to film yourself on camera with an easy to make the teleprompter
Tricks on how to look great when you create a welcoming video for your company
The mistakes that you want to pay attention to look great on camera
Three steps that will help you to look great on camera on your next Zoom call
Let’s get in touch:
Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest
Follow on YouTube.com/MarinaBarayeva
Follow on Instagram.com/MarinaBarayeva
Get more marketing tips on marinabarayeva.com
18 May 2020
How to Write a TED Talk. A Hollywood Scriptwriter's Approach with Kristina Paider | #158
Ep #158: If you’re on the journey of writing a TED talk then first, congratulations! It’s such an exciting experience. And to make your preparation easier I invited one of my favorite people to go-to when it comes to writing - Kristina Paider.
Together we discuss how to write a TED talk. A Hollywood Scriptwriter's Approach.
And today we’ll cover what to begin with when you prepare your TED talk, how to start and end your talk, and mention all those small details that you better pay attention to when you write a TED talk.
Kristina is the creator of The Hollywood Approach, which helps people get clarity, create a badass game plan, and expedite results on the stories they are telling – and living.
As a writing coach and editor, she helps people apply the same techniques used by Hollywood screenwriters to books, keynotes, marketing, TEDx talks, and also… real life!
Her clients include a wide range of heroic characters and companies from luxury hotels, medical teams, researchers, authors, speakers, CEOs and high performers in 34 countries and counting.
You will learn:
How Kristina became a writing coach
How to go with what you know when you write a TED talk
How to find the right stories to share especially when you have a lot of them
Know upfront how long is your talk and keep it up to 15 minutes
A three-step process that Kristina uses to write a TED talk
Where people often get stuck when they write a TED talk
How to combine several stories in one TED talk to make it more powerful
The nuances of crafting a TED talk for an audience you want to reach when your talk will be published, not those who will attend a TED event offline
How to start and end a TED talk
What you shouldn’t include in your TED talk
Let’s get in touch:
Would you like to get free PR? Download a free guide ‘How to Get Interviewed on the Podcasts Every Week’ on marinabarayeva.com/podcastguest
Follow on YouTube.com/MarinaBarayeva
Follow on Instagram.com/MarinaBarayeva
Get more marketing tips on marinabarayeva.com
Inside a recent episode
3 Best Strategies to Get 5-star Reviews for Your Business with Brian Greenberg | #156
Published 4 May 2020 · Transcript excerpt
[…] And our trustworthy. Google has come out with what's called EAT, EAT, right? Which stands for Expert, Authority and Trust. And this has become one of the main ranking signals, not only for organic search and the search engines, but also obviously a Google Business listing. So, fill up that description area. […]
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