Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

About Marketing for eCommerce Mompreneurs: tips for data-driven marketing strategies

Marketing for eCommerce Mompreneurs is the ultimate podcast for entrepreneurial moms ready to grow and scale their eCommerce businesses with strategic, data-driven marketing strategies. Hosted by Jessica Howard, a dedicated marketing data strategy coach and CEO of 2PM Marketing, each episode offers actionable tips for marketing your eCommerce business—all tailored for determined mompreneurs. If you’ve ever asked yourself: Why isn’t my eCommerce store earning more why your ad isn’t performing why your emails aren’t being opened why do people visit my website but don't buy Why are my customers finding my site from this referral source This is the show for you! We’re going to tackle what data is important to analyze, what content to share on your website and social media channels and how to build a strategy to propel your business forward. Whether you're just starting or looking to elevate your brand visibility, you'll learn how to leverage data insights, streamline your marketing efforts, and balance motherhood with entrepreneurship. Tune in every week for expert advice, inspiring stories, and practical tools to market your eCommerce online business smarter, not harder. This podcast is your roadmap to achieving business success, growth, and balance—because being a mom and an entrepreneur isn’t for the faint of heart, but you don’t have to do it alone. New episodes of Marketing for eCommerce Mompreneurs are released every Thursday!

Publisher

Jessica Howard: eCommerce Marketing Coach

Category

business · business · education

Language

en

Explicit

No

First episode

14 Nov 2024

Latest episode

12 Mar 2026

Latest episodes

47 episodes in the feed.

1. 

   12 Mar 2026

   46. Metrics to Track for a Successful Online Store

   If you have an online store and you want to be even more successful, then this podcast episode is for you. Jessica is diving deep into what metrics are necessary to track as an ecommerce business owner who wants more customers, more website visitors and more revenue. These metrics are very easy to track, only take a few minutes each week and will seriously help shape your business. Give it a listen if you're ready to level up your eCommerce business. Resources: Join ...

2. 

   22 Jan 2026

   45. Online Shopper Behaviors in 2026

   On this episode of Marketing for eCommerce Mompreneurs, Jessica dives into what the buying behavior is for online shoppers in 2026. Consumer behavior is already looking much different now than it did even a few months ago and if you're on online store owner, you need to be paying attention. Jessica shares how consumer behavior is different and how to use that information in your marketing. If you've ever asked yourself: How can I reach a bigger audience?Why aren't people buying as...

3. 

   9 Jan 2026

   44. eCommerce Marketing Predictions in 2026

   Jessica Totillo Cuttell forecasts the future of e-commerce marketing in 2026, highlighting key strategies for Shopify stores and the continued importance of email marketing in an interview.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

4 ratings

Spotify

5.0 / 5

2 ratings

Podcast Authority Score: 25 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

38

Social presence

0

YouTube

0

Engagement

32

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Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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