What does Marketing For Good mean to us? We work with leaders in the health, not-for-profit, sustainability, corporate and education sectors to grow engagement, behaviour change and create impact. We offer a wide range of services that bring proven solutions to the pain points within these various sectors. Specialising in marketing strategy, research, digital communications, content creation and campaigns, we serve clients worldwide. We have created this podcast to share our expertise with you in quick and digestible segments. No matter the industry that you work in, it is all of our responsibilities to consider how we can begin (or continue) to Market for Good.
EP 19 | The Future of Research, Trust and Higher Education
In this episode of the Marketing for Good podcast, we speak with Professor Rebekah Russell-Bennett, Associate Dean (Research) in the Faculty of Business, Government and Law at the University of Canberra.
An internationally recognised expert in social marketing and behaviour change, Rebekah led the development of her Faculty's new research strategy, Patient and Purposeful — an approach that prioritises thoughtful, impactful research, giving academics the time and space to experiment and innovate rather than focusing solely on the rapid production of research publications.
Rebekah discusses the challenges of measuring research impact, the importance of building trust through transparent leadership, and how universities can better position themselves in an increasingly competitive landscape.
Together, we explore:
Rebekah's career journey from marketing management to academia
The leadership principles that have shaped her career
Why trust, transparency and curiosity matter in research and higher education
How universities can differentiate themselves through strategic marketing
The opportunities and challenges AI presents for higher education
Whether you are an academic, researcher, marketer or business leader, this conversation offers valuable insights into creating meaningful research, leading with purpose and preparing for the future of higher education.
19 Aug 2026
Ep 18 | Redefining success: How to navigate complex sustainability-related projects
In this episode of the Marketing for Good podcast, we speak with two senior leaders from Rennie Advisory – Nicole Meacock and Georgine Duncan – about what it really takes to deliver successful sustainability outcomes in an increasingly complex world.
Rennie is a specialist advisory firm that helps organisations navigate the defining transitions of our time, including energy, climate and society, to create long-term value and sustainable outcomes. Nicole Meacock, Director of Economics Reform and Sustainability and Georgine Duncan, Executive Director, sit at the intersection of sustainability-related strategy, risk, investment, economics, and policy reform.
Together, they share their insights on why many sustainability and energy transition projects face community backlash, despite being financially and technically sound.
In this episode, we explore:
The barriers affecting the success of sustainability initiatives and projects
The evolving role of ESG, double materiality, impact modelling and responsible investment to improve decision making before projects
What it means to have ‘sustainable success’ to ensure profit and purpose can build resilience, manage risk and create lasting value
The shift in investor expectations toward responsible investment decision-making
This conversation offers a masterclass in earning genuine trust with communities to secure social license. It is ideal for business leaders in the energy transition sector and beyond who want to maintain success throughout their projects.
31 Mar 2026
Ep 17 | Scaling Falls Prevention Through Research and Innovation with Dr Rik Dawson
In this episode of the Marketing for Good podcast, we spoke to geriatric physiotherapist, researcher and entrepreneur Dr Rik Dawson about reducing the risk of falls among older people.
Rik created TopUp, an evidence-based online exercise program developed through research led by the Institute for Musculoskeletal Health, to help older people maintain strength, balance and independence. Rik shared the reason why he launched the program and the value of co-design when implementing the program. Together, we explored:
The importance of having a win-win mindset in business
The challenges of instigating behaviour change in patients
How marketing can enhance the visibility and uptake of a program
The greatest opportunities for access to physiotherapy for older Australians
It’s an exciting conversation for business leaders looking for insights on working with multidisciplinary teams and using marketing to further promote their projects.
Learn more about TopUp here: https://www.topupexercise.com.au/ (https://www.topupexercise.com.au/) Explore how Juntos can support you here: https://www.juntosmarketing.com.au/ (https://www.juntosmarketing.com.au/)
Podcast Authority Score: 9 / 100
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8
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YouTube
0
Engagement
27
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