Marketing For Learning®

About Marketing For Learning®

The world's only podcast dedicated to marketing for learning®. Short, sharp episodes packed with tactics, strategies and fresh thinking to finally crack your learner engagement problem. Hosted by Ashley Hinchcliffe, founder of MAAS Marketing.

Publisher

Marketing for Learning

Category

business · education

Language

en

Explicit

No

First episode

21 Oct 2021

Latest episode

22 Jul 2026

Latest episodes

135 episodes in the feed.

1. 

   22 Jul 2026

   🎶 Ep 129 - Nobody Came To My Webinar 🎶

   Look, I'm not going to lie, this is a bit of an experiment. This song gets in my head more than I care to admit, so I thought I'd share it with you. Sorry? But also, you're welcome.

2. 

   9 Jul 2026

   Ep 128 - Canva's Confession: A Very Expensive AI Experiment

   The Canva Confession: the most expensive lesson in corporate AI Canva gave all 5,000 of its employees a full week off — cleared calendars, best tools, guided workshops, a hackathon, 26,000 hours of hands-on AI. Then its Chief Customer Officer wrote a confession in Fortune: "The bottleneck wasn't the technology. It was us." If it happened to Canva — AI-native, generously resourced, staffed with people who wanted the tools — it's already happening to you. Only your budget was tighter and nobody cleared a week off anyone's calendar. In this episode Ashley (https://www.linkedin.com/in/ashhinch/) unpacks why record AI spend is delivering almost no return, the difference between access, adoption and embedding, and the five reasons every stalled AI rollout fails — every one of them a marketing problem, not a technology one. Plus what 82% engagement actually takes, and the discipline Canva walked right up to and never named. The data (all sources): Download the AI Adoption Playbook (https://www.maas-marketing.co.uk/ai-adoption-guide) and stop paying for tech no one uses. It includes the same methodology behind our award-winning Capgemini work. Rob Giglio's confession (https://fortune.com/2026/05/28/canva-ai-discovery-week-human-behavior-change-giglio/), Fortune Enterprise GenAI spend hit ~$37bn in 2025 (https://menlovc.com/perspective/2025-the-state-of-generative-ai-in-the-enterprise/), Menlo Ventures Near-universal adoption, and only ~a quarter measuring return (https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai) — McKinsey, The State of AI 95% of AI deployments delivered no measurable impact (https://fortune.com/2025/08/18/mit-report-95-percent-generative-ai-pilots-at-companies-failing-cfo/) (MIT), Fortune 42% of companies abandoned most AI initiatives in 2025 (https://www.spglobal.com/market-intelligence/en/news-insights/research/2025/10/generative-ai-shows-rapid-growth-but-yields-mixed-results), S&P Global 80%+ of workers use AI at work, 78% bring their own (https://www.cio.com/article/4124760/roughly-half-of-employees-are-using-unsanctioned-ai-tools-and-enterprise-leaders-are-major-culprits.html), CIO — Willingness to support change fell from 74% to 38% (https://hbr.org/2023/05/employees-are-losing-patience-with-change-initiatives), HBR (Gartner) How we drove 82% engagement at Capgemini (https://www.maas-marketing.co.uk/case-studies/capgemini-university) Key topics: AI adoption challenges Behaviour change vs. technology deployment Marketing and communication in change management The importance of internal champions and community Measuring true success in AI initiatives

3. 

   28 May 2026

   Ep 127 — Is AI The New Vacuum Cleaner?

   When the vacuum cleaner was invented, slightly dusty floors became socially unacceptable overnight. According to Mark Eggers, co-founder of micro learning platform Yarno (https://www.linkedin.com/in/maeggers/), AI is doing exactly the same thing to your output expectations, and he's not wrong. In this episode, I'm joined by Mark and Tom Bailey, Head of Learning at OFX (https://www.linkedin.com/in/tomjbailey/)and L&D Professional of the Year 2025, broadcasting from Australia at a deeply unreasonable hour. We cover the attention economy, what it's actually doing to your employees, and why "proud to announce" is not a communications strategy. We get into: Why the average knowledge worker toggles between apps 1,200 times a day, and what that means for learning design The quiz-first model, spaced repetition, and why "cheating" in micro learning is actually the whole point AIDA — and why L&D routinely skips from Awareness straight to Action and then wonders why no one shows up The internal marketing moves that drove 91% completion on genuinely dry commercial content Why a great campaign and a mediocre product will always kill each other Tom's take: marketing and sales skills are non-negotiable for modern L&D practitioners. Mark's take: someone in your C-suite needs to be on camera. My take: both of them are right, and most L&D teams are doing neither. A sharp, honest conversation about attention, engagement, and why the learning industry needs to stop navel-gazing and start competing for the eyeballs it's losing.

Who has been a guest on Marketing For Learning®

Names identified in recent episode analyses. Showing up to five guests.

• Ashley
• Giles Hearn
• Lori Niles-Hofmann
• Serena Gonsalves-Fersch
• Nelson Sivalingam

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

3 ratings

Spotify

4.8 / 5

20 ratings

Podcast Authority Score: 56 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

77

Social presence

0

YouTube

0

Engagement

85

Contact Marketing For Learning®

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about Marketing For Learning®