Marketing for engineering, manufacturing, defence and IT companies requires a different approach to most other businesses.
You’ve likely built your business on the back of strong recommendations and referrals, but now, having tapped into every connection, you’re wondering where to find new clients.
The ever-changing world of marketing can feel overwhelming and confusing; you may have already tried to follow some standard marketing advice and found that it didn’t deliver or wasted a lot of your time and money.
This podcast shares sector-specific insights from Pallant.
Pallant makes your business easier to choose and harder to compete with. With over 20 years of experience and a background in process engineering, we specialise in digital marketing for manufacturing, engineering, defence, IT, and technical companies. We're experts in building websites, SEO and Google Ads. We communicate complex services, proprietary processes, and work under NDA in a way that attracts the right clients and generates the leads you need to grow your business. By focusing on what sets you apart, we make you the first choice for your ideal clients.
Scaling a business often feels like a daunting leap, especially for founders who feel they need to be everywhere at once. In this video, marketing strategy consultant Simon Batchelar and efficiency expert Paul Everington discuss how to break through the plateau by shifting from working in your business to working on it.
The core challenge of scaling is the transition from individual technical brilliance to organisational efficiency. As a business grows, founders often find themselves bogged down by regulatory compliance, payroll, and administration—tasks that pull them away from their primary strengths.
Key Takeaways:
The Power of Process: Drawing on the principles of Michael Gerber’s The E-Myth, the speakers emphasise that scaling requires writing down your knowledge. By creating clear, repeatable processes, you allow others to perform tasks at your standard, which actually invites further innovation from your team.
Delegation over Control: Many owners fear that letting go of direct control means a drop in quality. However, establishing "appropriate control" through documented principles provides the autonomy your team needs to grow the business for you.
Incremental Documentation: You don't need expensive certifications like ISO 9001 to start. You can scale by simply documenting one process at a time, perhaps starting with your next new hire, and reviewing those processes regularly to improve efficiency.
8 Dec 2025
You could be the back door to your largest supplier
Cybersecurity expert Paul Everington informs host Simon Batchelar about the rising cybersecurity threats targeting SMEs in supply chains, highlighting vulnerabilities and offering strategies to create resilience plans in this interview.
28 Nov 2025
Is AI Search Killing Your Website Traffic? (Why leads are dropping)
Simon Batchelar and Paul Everington examine the impact of AI search tools like ChatGPT on website traffic and lead generation for engineering and manufacturing businesses in this interview.
21 Nov 2025
Why Cybersecurity Does Not Have To Be Expensive or Scary
Cybersecurity experts Simon Batchelar and Paul Everington explain why cyber risks are difficult to visualize and share cost-effective steps to protect businesses, including password managers and two-factor authentication, in this interview.
20 Oct 2025
You’re not already working with everyone, here’s why
Simon Batchelar dispels the myth that established manufacturing and engineering companies are universally known, highlighting the importance of consistent marketing to stay visible to prospective buyers in this interview.
17 Oct 2025
Trade Shows vs Google Ads – Which Is Better for Lead Generation?
Simon Batchelar analyzes trade shows and Google Ads, weighing the strengths and weaknesses of each approach for lead generation in engineering and manufacturing, helping businesses decide which is best.
26 Sept 2025
How to make your business more resilient
Simon Batchelar from Pallant and Paul Everington from Everwell Associates examine business resilience for manufacturing and engineering companies, highlighting the importance of strong sales pipelines and team networks in this interview.
19 Sept 2025
Think you’re ISO Certified? You might not be…
Paul Everington discusses with Simon Batchelar the critical differences between UKAS-accredited ISO certificates and other certifications, emphasizing the importance of UKAS accreditation for government, aerospace, and defense contracts in this interview.
12 Sept 2025
When to bring in the experts
Simon Batchelar of Pallant Studio interviews Paul Everington of Everwell Associates about when growing businesses should leverage external expertise for strategic scaling.
5 Sept 2025
ISO 9001 Changes Explained - What you need to do to get ready
Simon Batchelar and Paul Everington explain upcoming ISO 9001 changes, guiding businesses on preparing their quality management systems for compliance and enhanced risk management.
30 Jul 2025
How to Make Your Business More Attractive to Investors or Buyers
David Atkinson from Panoramic Growth Equity reveals what investors seek beyond financials when evaluating UK SMEs, emphasizing defensible models, self-sufficient teams, and marketing-driven sales, in an interview about business attractiveness.
14 Apr 2025
Do you need to do marketing when you're busy?
Putting off marketing until you're quiet is a big mistake.
Is it sensible to stop marketing when you're busy? In this video, Simon Bachelar explains why this approach can lead to unpredictable slow periods, irregular cash flow, and inconsistent growth.
They reveal the hidden risks of pausing marketing efforts and explain how you can do marketing in a manageable way even when you're busy. Filling your pipeline might feel like something you can think about later, but leaving it until you're quiet means you'll spend more on marketing to catch up.
Consistent marketing helps build a steady pipeline of future work, smoothing out capacity cycles and ensuring your business grows in the long term.
11 Apr 2025
Do you still need a website in 2025?
As social media continues to dominate, it's natural to question the importance of making and maintaining a website in 2025. In this video, Simon Batchelar explains why a professional website remains essential, especially for manufacturing and engineering companies. Discover how your website is your most essential marketing asset, offering credibility, detailed information, and a hub for all your marketing strategies. Learn about Pallant's proven four-step process for enhancing your online presence and positioning your business for long-term growth.
10 Feb 2025
What’s the best channel for marketing an engineering or manufacturing company?
Struggling to identify the most effective digital marketing channels for your engineering or manufacturing business? This episode dives into how to determine the right platforms where your potential clients spend their time. Learn practical steps to identify your client's digital habits, select the best channels, and focus your marketing efforts for maximum impact. Discover our four-step marketing process to enhance your website, create compelling content, activate your network, and strategically scale leads. Avoid spreading your efforts too thin and invest wisely to achieve better results.
For more details, our full marketing guide and to get in touch, visit our website at https://palant.studio
10 Feb 2025
How to do marketing when you have a proprietary process
Are you trying to find the delicate balance of marketing your proprietary process without compromising your intellectual property? This episode discusses actionable steps to highlight the outcomes and benefits of your proprietary methods without revealing the technical specifics.
Learn how to use content marketing, case studies, and a four-step marketing process to attract new clients while maintaining confidentiality. Perfect for business owners looking to stand out in competitive markets.
For more details, our full marketing guide and to get in touch, visit our website at https://palant.studio
10 Feb 2025
How to differentiate your engineering and manufacturing business
How do you stand out among a crowd of similar companies?
This episode discusses the importance of standing out in the competitive engineering and manufacturing sector by shifting from technical capabilities to what makes you different. Learn actionable steps to differentiate your business effectively, such as focusing on your unique value, leveraging client case studies, and enhancing your marketing strategy. Discover our four-step marketing process designed to attract the right leads and grow your business.
For more details, our full marketing guide and to get in touch, visit our website at https://palant.studio
10 Feb 2025
How to do marketing when you have an NDA
Struggling to market your business while respecting NDA obligations? In this episode, Simon shares actionable strategies for effective marketing without breaching confidentiality. Learn how to shift from project-based to value-based marketing, develop anonymized case studies, create compelling content, and enhance your website and brand. Discover a four-step process designed to help businesses attract the right leads and grow, even under stringent NDAs. Watch now to unlock new methods for promoting your business while honouring legal commitments.
For more details, our full marketing guide and to get in touch, visit our website at https://palant.studio
10 Feb 2025
How to find new clients
Digital Marketing for Engineering and Manufacturing Companies
In this episode, Simon Batchelar explains how engineering and manufacturing companies can use digital marketing to attract new clients without wasting time or budget. Discover why traditional referrals are limited and how to enhance your online presence, create valuable content, and leverage digital strategies to expand your client base. Learn about a four-step marketing process that includes enhancing your website, creating compelling content, activating your network, and scaling new leads with paid ads. Partner with a specialist consultancy for tailored marketing solutions to grow your business.
For more details, our full marketing guide and to get in touch, visit our website at https://palant.studio
30 Oct 2024
Marketing For Manufacturing Trailer
What is this podcast about, and who is Pallant?
Podcast Authority Score: 20 / 100
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Questions about Marketing For Manufacturing
Who hosts Marketing For Manufacturing?
Simon Batchelar and Paul Everington host the show. Published by Pallant.
How often do new episodes come out?
The show publishes weekly, based on its RSS feed.
Does Marketing For Manufacturing take guests?
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