Marketing and OPs for SMEs is a podcast for founders, owner-operators and key decision-makers running smaller businesses, from solopreneurs through to teams of around 20, typically generating $300k to $2m in annual owner profit.
Hosted by Jeremy Yang, founder of Digital Goliath, each episode brings in an experienced operator or specialist to explore how they got to where they are, what they are seeing in practice, what is working, what is failing, and what small businesses are often getting wrong.
The conversations are unscripted, practical and grounded in real experience, with enoughcontext for listeners to decide what actually applies to their own business.
Ashley Smith on How to Make Your Expertise Show Up in Google and AI Search
What would a potential client find if they looked you up today, and would it reflect the experience you actually have?
Jeremy Yang joins Ashley Smith, business strategist and founder of Show Your Proof, to discuss the gap between an established professional’s reputation and what people can discover about them online.
Ashley draws on 18 years in real estate and industry leadership to explain why experienced service providers can be overlooked, even when they have years of useful knowledge and strong client relationships.
The conversation explores how to make that experience easier to find through Google and AI search, including practical ways to document the advice, judgement and work already happening in your business.
They also discuss:
Why a trusted referral can still lead to an online credibility check.
The minimum evidence someone needs before contacting a service provider.
Making previous career experience useful when changing direction.
Turning recorded conversations and past work into material people can discover.
Give it a listen if you’ve built a reputation through your work but haven’t put much of that experience online.
Learn more about Ashley Smith
Show Your Proof ➡️ https://showyourproof.beehiiv.com/
(https://showyourproof.beehiiv.com/)LinkedIn ➡️ https://www.linkedin.com/in/ashleysmithnow/ (https://www.linkedin.com/in/ashleysmithnow/)
Free Proof Gap Self-Assessment ➡️ https://showyourproof.beehiiv.com/products/proof-gap-self-assessment (https://showyourproof.beehiiv.com/products/proof-gap-self-assessment)
Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/ (https://www.linkedin.com/in/jeremy-yang/)
Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw (https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw)
Connect with Digital Goliath
Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/ (https://www.instagram.com/digital_goliath_marketing/)
Website ➡️ https://digitalgoliath.com.au/ (https://digitalgoliath.com.au/)
Learn more about Digital Goliath
About Us ➡️ https://digitalgoliath.com.au/about-page/ (https://digitalgoliath.com.au/about-page/)
Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/ (https://digitalgoliath.com.au/marketing-ads-services/)
Looking for more practical ideas to help you run and grow your business?
Explore Digital Goliath’s latest articles and how-to guides for SME owners.
Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/ (https://digitalgoliath.com.au/expert-perspectives/)
How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/ (https://digitalgoliath.com.au/how-to-guides/)
5 Oct 2026
Dima Beseda on Where the Influencer Economy Is Heading Next
Dima Beseda has been building businesses inside digital economies since he was a teenager.
He went from making money inside World of Warcraft to co-founding Overgear, which grew to around $40M ARR. Along the way, he worked hands-on across marketing, product and growth, with influencer marketing becoming a major part of how several of those businesses grew.
So when Dima started thinking about what he wanted to build next, the creator economy was a natural place to look.
In this conversation, we get into where influencer marketing is heading and what changes when AI starts removing much of the manual work behind it.
We cover:
• The halo effect influencer activity can have across paid ads, organic traffic and brand
• How AI changes the economics of managing hundreds of creators
• Why micro and nano influencers could become much more important
• Dima’s vision for making influencer marketing far easier to scale
This one is particularly relevant if your business is already investing heavily in influencers, or you’re trying to work out how the channel fits into the rest of your marketing.
Learn more about Dima Beseda
LinkedIn ➡️ https://cy.linkedin.com/in/dmitriy-beseda (https://cy.linkedin.com/in/dmitriy-beseda)
Spiry ➡️ https://spiry.com/ (https://spiry.com/)
Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/ (https://www.linkedin.com/in/jeremy-yang/)
Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw (https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw)
Connect with Digital Goliath
Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/ (https://www.instagram.com/digital_goliath_marketing/)
Website ➡️ https://digitalgoliath.com.au/ (https://digitalgoliath.com.au/)
Learn more about Digital Goliath
About Us ➡️ https://digitalgoliath.com.au/about-page/ (https://digitalgoliath.com.au/about-page/)
Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/ (https://digitalgoliath.com.au/marketing-ads-services/)
Looking for more practical ideas to help you run and grow your business?
Explore Digital Goliath’s latest articles and how-to guides for SME owners.
Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/ (https://digitalgoliath.com.au/expert-perspectives/)
How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/ (https://digitalgoliath.com.au/how-to-guides/)
30 Sept 2026
Murray Smith on
How EOS Actually Works in a Small Business
I’ve been using EOS in my business for years.
The problem is, I eventually Frankensteined it with other systems and turned it into something completely different. Probably more fun, definitely less effective.
So I got Murray Smith on the podcast to straighten me out.
Murray has implemented EOS across 60+ businesses, and we go straight into the practical stuff: right people/right seats, processes, Level 10 meetings, execution vs vision, and where business owners tend to get EOS wrong.
If you’ve ever been remotely interested in EOS or read Traction and wondered what it looks like in the real world, this episode is for you.
Learn more about Murray Smith
LinkedIn ➡️ https://au.linkedin.com/in/murraydsmith (https://au.linkedin.com/in/murraydsmith)
Grip 6 ➡️ https://www.grip6.com.au/ (https://www.grip6.com.au/)
Traction by Gino Wickman: free chapter ➡️ https://www.eosworldwide.com/traction-book-free-chapter (https://www.eosworldwide.com/traction-book-free-chapter)
Learn more about Jeremy Yang on LinkedIn ➡️ https://www.linkedin.com/in/jeremy-yang/ (https://www.linkedin.com/in/jeremy-yang/)
Listen on your preferred podcast app ➡️ https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw (https://pod.link/aHR0cHM6Ly9hcGkucml2ZXJzaWRlLmNvbS9ob3N0aW5nL2RmaGQ4QlltLnJzcw)
Connect with Digital Goliath
Instagram ➡️ https://www.instagram.com/digital_goliath_marketing/ (https://www.instagram.com/digital_goliath_marketing/)
Website ➡️ https://digitalgoliath.com.au/ (https://digitalgoliath.com.au/)
Learn more about Digital Goliath
About Us ➡️ https://digitalgoliath.com.au/about-page/ (https://digitalgoliath.com.au/about-page/)
Our Services ➡️ https://digitalgoliath.com.au/marketing-ads-services/ (https://digitalgoliath.com.au/marketing-ads-services/)
Looking for more practical ideas to help you run and grow your business?
Explore Digital Goliath’s latest articles and how-to guides for SME owners.
Expert Perspectives ➡️ https://digitalgoliath.com.au/expert-perspectives/ (https://digitalgoliath.com.au/expert-perspectives/)
How-To Guides ➡️ https://digitalgoliath.com.au/how-to-guides/ (https://digitalgoliath.com.au/how-to-guides/)
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