About Marketing for Therapists - Inspiring Mental Health Professionals
Are you a therapist struggling to market your practice without feeling ‘salesy’? Marketing for Therapists is your go-to podcast for actionable branding, website optimisation, and marketing strategies designed specifically for mental health professionals.
Join us as we break down SEO, content marketing, social media, and business growth strategies—without the jargon, overwhelm, or gimmicks. Whether you’re a solo practitioner or running a clinic, we’ll help you attract the right clients and build a thriving, purpose-driven practice.
Intentional Positioning: Growth Strategies for Therapists
This episode explores intentional positioning as a branding strategy for therapists, highlighting how focusing on a specific audience can strengthen their brand and attract ideal clients.
19 Aug 2025
Building Your Practice When You're New or Just Starting Out
Hosts Daniela Torres and Rod Pancine guide new therapists on building a practice by focusing on self-awareness, strategic planning, and authentic marketing, offering actionable advice for a fulfilling career.
22 Jul 2025
Therapist Client Ecosystem (a.k.a. Funnels – But Better) - EP.007
Hosts Rod Pancine and Daniela Torres explore a human approach to attracting clients by building a practice ecosystem that nurtures potential clients and builds trust over time in this episode.
25 Jun 2025
How Social Proof Fuels Therapy Practice Growth - EP.006
Rod Pancine and Daniela Torres explore how therapists ethically leverage social proof to cultivate trust and strategically expand their practices through client feedback, in this interview.
3 Jun 2025
The Secret Ingredient Behind Magnetic Brands
Industry experts explore brand positioning strategies, revealing how therapists can attract ideal clients by understanding the core elements of magnetic brands in this episode.
14 May 2025
Solopreneur, Associate, or Clinic Owner? Choosing the Right Path for Your Therapy Practice
This podcast episode of "Marketing for Therapists" explores the intersection of therapist personality types and business models. It outlines three primary models: solopreneur, associate, and clinic owner, highlighting the varying levels of marketing responsibility and resource allocation in each. The episode emphasizes the importance of aligning one's career stage and personality with the chosen model. Key takeaways include the time-intensive nature of solopreneur marketing, the benefits of outsourcing for solopreneurs, the strategic importance of consistent branding (beyond just design), and the need to focus marketing efforts on addressing real client needs and questions. The episode concludes by encouraging therapists to consider their individual goals and preferences when selecting a business model.
4 Apr 2025
From Local to Global: What happens when your therapy website works?
Can a client from halfway around the world find you through your website? Yep—it happened. In this episode, Rod and Dani share two real stories that show how smart design, SEO, and clear messaging can transform your therapy practice. You’ll hear how one hypnotherapist reached global clients, and how a child chose a clinic simply because the website “felt right.” These aren’t just marketing wins—they’re moments of connection made possible by intentional branding. If you’re still wondering whether your website really matters… this episode is for you.
Learn more at kiaiagency.com (https://kiaiagency.com/)
21 Mar 2025
Convert or Confuse? Website Tips Therapists Need.
In this episode of Marketing for Therapists, Rod Pancine and Daniela Torres dive into the dos and don’ts of therapist websites. From cluttered layouts and confusing navigation to missed opportunities for connection and conversion, we break down the most common mistakes people make when building their own sites—and how to fix them. You'll also hear practical tips to make your website more than just a digital business card: a powerful tool that attracts, engages, and converts the right clients. Thinking of refreshing your site or starting from scratch? This one’s for you. 💡
3 Mar 2025
Episode 1: Meet the Hosts & The Power of Positioning
Welcome to the first episode of Marketing for Therapists! Meet your hosts, Rod Pancine and Daniela Torres, as they share their journey in helping therapists build thriving practices through strategic marketing. In this episode, we break down the basics of positioning—why it matters, how it impacts your practice, and the key steps to create a brand that attracts the right clients.
Whether you’re just starting out or looking to refine your approach, this episode lays the foundation for sustainable growth. Let’s set your practice up for success! 🚀
by
kiaiagency.com (https://kiaiagency.com/)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
771
Score snapshot 15 Sept 2025
Podcast Authority Score: 23 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
19
Social presence
0
YouTube
66
Engagement
0
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