5: Putting the Marketing Lifecycle Model into Practice
Jenn Lisak Golding, CEO and Founder of Sapphire Strategy, is joined by Jen Edds of Brassy Broadcasting Company in this episode of the Marketing Gems podcast. Jenn shares insights for how organizations can put the Marketing Lifecycle Model into practice and what “marketing actualization” really looks like.
17 Oct 2020
4: Manufacturing Strategy Execution
Jenn Lisak Golding, CEO and Founder of Sapphire Strategy, is joined by Jen Edds of Brassy Broadcasting Company (https://www.brassybroad.com/) in this episode of the Marketing Gems podcast. Jenn discusses the final phase of the Marketing Lifecycle Model—Manufacturing, where the strategy created in the Molding Phase is implemented and executed.
Learn about the creation of social commerce, website optimization, and developing thought leadership through the Library Approach to Content.
17 Oct 2020
3: Molding the Strategy
Using the information gathered in the Mining Phase of the Marketing Lifecycle Model, marketing experts—like Jenn Lisak Golding, CEO and Founder of Sapphire Strategy—mold a marketing strategy to fit the needs of an organization.
In this episode of the Marketing Gems podcast, learn about translating business goals into marketing goals and defining the metrics to measure those goals. Jenn talks with Jen Edds of Brassy Broadcasting Company about choosing the right marketing technology, the content mix, and the strategy that comes a little later than you might expect.
Next time on the Marketing Gems podcast, learn about how to execute on the strategy built in the Molding Phase through the Manufacturing Phase.
Learn more at https://sapphirestrategy.com/
17 Oct 2020
2: Mining for Information
In this episode of Marketing Gems podcast, Sapphire Strategy CEO and Founder, Jenn Lisak Golding, talks about the first of three phases of the Marketing Lifecycle Model—Mining. Along with Jen Edds of Brassy Broadcasting Company, Jenn discusses why this information-gathering phase is so important to overall marketing strategy.
SWOT
Competitive analysis
Messaging & branding
Market understanding
Get back to business basics to set a firm foundation for a marketing strategy that gets results.The next phase in the Marketing Lifecycle Model involves Molding the strategy. Listen to Jenn talk about the second phase in the next Marketing Gems podcast episode.
Learn more at https://sapphirestrategy.com/
30 Apr 2020
1. Marketing During COVID 19: Things to Think About
A lot of our clients have asked us about how to market in the time of COVID-19. What should they do? Is it ok to market? This episode covers things you should think about and practical tips for marketing in the time of COVID-19.
Links and Resources
https://www.marketingweek.com/brands-advertising-coronavirus-crisis
Connect with Jenn and Sapphire Strategy
https://sapphirestrategy.com/
https://www.instagram.com/sapphirestrategy/
https://twitter.com/SapphireStrat
https://www.linkedin.com/in/jennlisak/
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