Marketing Guides for Small Businesses

About Marketing Guides for Small Businesses

We dive into one topic per episode so you really get the nuts and bolts of the idea and understand what it takes to add it to your company's marketing system or leave it out as it may not apply to your business. Either way, you'll be better informed about the topic and understand what will really work for your company, and what shiny, new marketing concepts to leave alone. Who are we? Your hosts are a team of established and active marketing agency owners covering one key marketing topic each episode. Topics include Marketing Strategy, Digital Marketing, Websites, Content Marketing, Reputation Management, Social Media, Email Marketing, Search Engine Optimization, Sales Funnels, Paid Lead Generation, Marketing Analytics and Return on Investment. Our Guides are: Ken Tucker and Paul Berthel of Changescape Web: https://changescapeweb.com/ Ian Cantle of Outsourced Marketing Inc. : https://www.outsourcedmarketing.ca/ and Dental Marketing Heroes: https://dentalmarketingheroes.com/ Jeff Stec of Tylerica Marketing Systems: https://tylericasystems.com/

Publisher

Marketing Guides for Small Businesses

Category

business · business · business

Language

en

Explicit

No

First episode

31 Aug 2020

Latest episode

27 Aug 2026

Latest episodes

31 of 269 episodes have a transcript.

1. 

   27 Aug 2026TRANSCRIPT

   Leads Are Slipping Through the Cracks: How AI Implementation Fixes the Hidden Problems Killing Small Business Growth

   Marketing Guides Ken Tucker, Ian Cantle, Jeff Stec, and Paul Barthel interview each other on how AI implementation fixes hidden operational gaps that kill small business growth.

2. 

   23 Aug 2026TRANSCRIPT

   Marketing Maturity: How to Tell Where You Actually Are

   Host Ian Cantle interviews marketing experts Jeff Stec, Paul Barthel, and Ken Tucker about diagnosing and advancing marketing maturity for small business growth.

3. 

   11 Jul 2026TRANSCRIPT

   Why Great Content In The Age Of AI Search Is No Longer Enough

   Marketing Guides Ian Cantle, Jeff Stec, Paul Barthel, and Ken Tucker explain how to build a trustworthy system for fast lead generation and revenue speed.

Inside a recent episode

Leads Are Slipping Through the Cracks: How AI Implementation Fixes the Hidden Problems Killing Small Business Growth

Published 27 Aug 2026 · Transcript excerpt

[…] Most salespeople give up, move on after one or two. What's wrong with that picture? So certainly speed to lead, you spend all these money, you invest in tools, you use AI, you do all the things to get these leads and you don't follow up on them. That's a big problem. So how can you use AI to look at your data, to look at your conversations, look at transcripts, to do screening, to do setting of appointments, to help automate the things that can be automated, to do it quicker, more efficiently, and have that kind of touch back to the lead that is going to lead them toward converting? You got to be consistent with it and you got to meet customers' expectations. […]

Who has been a guest on Marketing Guides for Small Businesses

Names identified in recent episode analyses. Showing up to five guests.

• David Wachs
• Molly Mahoney
• Carly Ries

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

7 ratings

Spotify

5.0 / 5

1 ratings

Podcast Authority Score: 43 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

59

Social presence

0

YouTube

0

Engagement

68

Questions about Marketing Guides for Small Businesses