An unconventional marketing podcast by aspiring tap dancer turned marketer, Brad Hussey, who attempts to answer the question, "Is it possible to build a successful and ethical online business? Or are we doomed to use dishonest tactics and deceptive marketing to succeed?".
Troubleshooting Guide for the Overworked, Stressed & Bogged Down
I've put together a simple troubleshooting guide to help you solve most of your problems. Most of the time, it works 100% of the time.
5 Aug 2020
Dark patterns
User interfaces that are designed to deceive or trick you
29 Jul 2020
This cleaning lady's direct response letter was brilliant
She employed direct response copywriting better than most marketers!
22 Jul 2020
Blue Light Blockers, Honest or Hype?
Are blue light blocker glasses a legitimate and helpful product, or is this multi-million dollar industry just good at marketing a placebo effect?
15 Jul 2020
Just be upfront
Are we doing business, or are you trying to be my friend? Pick one, for goodness sake.
8 Jul 2020
Weird business lesson I learned from smoking meat
I've spent a considerable amount of time studying fires — building fires, gazing into the flames, calculating burn time, and understanding the process. You know, like a crazy person. This is the lesson I learned about building a business while building fires.
1 Jul 2020
Don't be an echo
Say what you need to say, not what you hear others say.
24 Jun 2020
Why marketing formulas don't work
And what to do instead.
17 Jun 2020
Marketing ethically from the start
How a new business owner can ensure they are marketing honestly and ethically from the start.
10 Jun 2020
Fake scarcity
Listen now! This episode is going to be taken off the Internet forever.
3 Jun 2020
How can you be generous in business?
From a business and faith perspective, what’s your take on how to be generous? Have you got examples where generosity "comes back to you" as they say?
27 May 2020
Why are all sales webinars the same?
Learn how to use sales webinars in your business without sounding like every other marketer
20 May 2020
Why do online course prices always end with 7?
Have you noticed that most online course prices end in number 7? Why is that? Well, in today's episode we'll answer that question, plus we'll find out if it's ethical to use what is essentially a cheap psychological trick. And maybe a joke or two, as always.
13 May 2020
Should big clients pay higher prices?
I received a question about the ethics of pricing your services based on how much the client can afford:
"Is it fair to base your pricing on how much people can afford - [for example,] charging a large and wealthy company a lot more - or should it always be based on fairness and good value, even if the company is willing to pay your artificially high fees?"
6 May 2020
Defining ethical & honest marketing
These words sound nice, but talk is cheap, and it’s easy for one to say they are ethical and honest but not actually mean it, or even understand what they’re saying. So, since I’ll be using the words Ethical and Honest a lot, I may as well define them so you know exactly the way in which I am referring to them.
1 May 2020
The trend of high ticket courses
Is it ethical to sell your online course for $10,000?
30 Apr 2020
I'm starting over
Hitting the reset button on life & business (before Coronavirus made it mandatory)
30 Apr 2020
Coaches coaching coaches
Where did all the real entrepreneurs go? On this National Honesty Day, let us celebrate the less attractive path of honest & ethical entrepreneurship.
Reach and audience
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Apple Podcasts (US)
5.0 / 5
23 ratings
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